Discover how leading teams are:
Shifting spend strategically: Martech now claims 31.4% of the marketing budget, with 75% of CMOs planning further increases to fund AI, automation, and data activation.
Measuring what matters: 73% of CMOs report clear visibility into martech performance, with “Return on Time” emerging as a critical KPI — valuing speed, automation, and impact.
Redesigning the stack: The average enterprise now runs 62 tools, and 86% of CMOs prefer a best-of-breed, composable approach to achieve agility and precision.
Harnessing AI agents: 70% of CMOs say AI agents will fundamentally reshape marketing, with 38% anticipating these agents will replace up to 50% of roles within two years.
Battling data challenges: Despite investment in CDPs and orchestration, 61% still struggle to activate their data effectively, spotlighting a critical execution gap.
Closing the skills gap: Talent is the #1 barrier to martech success, with 32% of CMOs citing internal capability shortfalls. Upskilling in AI marketing, analytics, and orchestration is now a strategic priority.
What’s inside the report?
- Deep dives into martech maturity, budget allocation, and ROI
- Expert commentary from leaders at HSBC, Mars, Red Bull, Philips, ANA, and more
- Real-world case studies featuring AnyPark and Evest using AI-powered orchestration to deliver exponential growth
- A practical roadmap for scaling your stack, talent, and strategy in an AI-first era
- Predictions on the rise of agentic AI, contextual intelligence, and privacy-first innovation
