WHITE PAPER: HOW FOUNDATIONAL MODELS AND EDGE COMPUTING DELIVER ON THE PROMISES OF DIGITAL PERSONALIZATION
Our comprehensive Whitepaper, “A Personal Touch: How Foundational Models and Edge Computing Deliver on the Promises of Digital Personalization” reveals the transformative power of Edge computing, equipping you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Download the Full Whitepaper to Learn:
Why Edge Computing Matters: Discover why Edge computing is crucial for real-time processing, reduced latency, and improved data security.
Context is Key: Learn how context-aware personalization tailors experiences based on location, device type, and user intent, moving beyond generic recommendations.
You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings. The importance of a customer intelligence platform […]
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
B2B2C shopping center operator HB Reavis used Intent Edge’s in-app insights to personalize event invites, achieving a record 287% click-through rate increase. This targeted outreach boosted retailer sales and footfall, proving the power of real-time shopper data for B2B2C success.
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.