Mass marketing doesn’t work for consumers, the environment, or your company’s ROI. Read our webinar recap – Mass Marketing is Broken. How Sustainable Strategies Are Fixing This.

The Gist

It has been a challenging year. Frightening, sad, exhausting (especially for mothers of young children, like me), and yet interesting and often so inspiring.

The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.

Customer experience optimization refers to the ongoing process of understanding and meeting the needs of diverse customers across all touchpoints. It focuses on helping businesses build strong connections with their audience, increase customer satisfaction and drive loyalty and advocacy.  In this article, we will explore five essential customer experience optimization strategies that can transform your […]