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Measuring the impact of true personalization initiatives

Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.

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Donation from Intent HQ helps Rev’s Chosen Charity

Christmas is deemed as the ultimate time to give back, however, it is not the only occasion REV and its content providers felt fit to gift a local charity who has selflessly served with humility to the less fortunate. During the holiday season, REV hosted a Supermarket Dash, which allowed for various media houses representatives […]

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Busting the top 3 myths of personalization

Personalization needs to be a part of any communication service provider’s (CSP’s) marketing strategy today. Genericized, mass-market campaigns have become ineffective as customers, who have become used to being swamped with thousands of materials on a daily basis, have learned to tune out anything that doesn’t speak directly to them. But despite the benefits of […]

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Digital twins – why you need them in your strategy

We all know that quality customer data offers a huge amount of potential for communication service providers (CSPs) to tailor their messaging and deliver more personalized services. But having this data and using it effectively are two very different things. Using the right data science solutions is only the start of the challenge. Even though […]

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The top 5 telco marketing trends for 2022

As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must. To do this, it’s […]

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