Author: Marketing, Intent HQ

6 essential customer experience optimization strategies to enhance your business

Customer experience optimization refers to the ongoing process of understanding and meeting the needs of diverse customers across all touchpoints. It focuses on helping businesses build strong connections with their audience, increase customer satisfaction and drive loyalty and advocacy.  In this article, we will explore five essential customer experience optimization strategies that can transform your […]

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4 ways customer journey analytics can boost your business

Understanding how your customers interact with your brand is essential for the success of any business. This helps firms identify what they’re doing well when it comes to converting and retaining customers, in addition to any pain points that require attention. Regardless of the sector you operate in, customer journey analytics plays a key role […]

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4 key factors you need to make a customer intelligence platform a success

You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings.  The importance of a customer intelligence platform […]

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Why customer behavior analysis is the key to delivering exceptional experiences

Understanding and leveraging customer behavior is essential for businesses to acquire new customers in a modern, fast-paced and data-driven marketplace. By delving into the intricacies of how consumers interact with your brand, products and services, you can unlock valuable insights that drive effective marketing strategies to grow existing customers and win over new customers.  Customer […]

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The 3 types of customer journey analytics feedback – and how to use it

Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells. This means you need to keep a close eye on how customers are interacting […]

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An essential guide to customer journey analytics

Understanding your customers is critical to the success of any brand. If you don’t know exactly who your target audience is and what their motivations are, you’ll find it difficult to connect with them and it will be harder to deliver a positive return on investment for your activities. As well as making your interactions […]

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5 key advantages of customer experience optimization for businesses

Customer experience optimization has become a key focus for businesses across multiple industries.  By prioritizing the customer journey and delivering exceptional experiences, organizations can unlock numerous benefits that drive growth and overall success.  In this article, we will explore five key benefits of customer experience optimization. One of the primary benefits of customer experience optimization […]

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Intent HQ win Women in Tech Best Employer in the 50-149 Employees Category for second year

Intent HQ Celebrates Second Consecutive Win as Women in Tech’s Best Employer in the 50-149 Employees Category

Intent HQ is proud to announce we won the Women in Tech Best Employer award in the 50-149 employees category for the second consecutive year. This remarkable achievement showcases Intent HQ’s unwavering commitment to fostering Diversity, Equity, and Inclusion (DE&I) within our organization. Quadrupling the Team: Evidencing Year on Year Growth of Female Hires Diversity, […]

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Novatiq Announces Conclusion of £11m Funding Round Confirms Investment-Backed Strategic Partnership with Intent HQ

Intent HQ and Novatiq will work together to safely activate previously untapped audiences for brands. London, UK – June 13th, 2023: Today, Novatiq, the telco-verified digital identity platform, announced it has concluded a funding round of £11m, including a £2.6m investment from Intent HQ, the privacy-first AI customer analytics and personalization platform. The two companies […]

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