Improving Engagement by 185% with Moment-Based Activation

How a leading Brazilian beauty retailer significantly increased engagement by reaching customers at the right moment.

Challenge

In Brazil, beauty isn’t just routine, it’s identity.

With over 211 million people and a USD 4.56 billion cosmetics market growing rapidly, competition is intense. Global brands compete alongside strong local players in a landscape where consumers are highly engaged and increasingly expect every interaction to feel personal, relevant, and well-timed.

For one of Brazil’s leading beauty retailers, the challenge wasn’t reach or brand awareness. The brand already had an active app user base and frequent campaign activity. The real challenge was timing.

Traditional segmentation approaches made it difficult to consistently identify when customers were most receptive to engagement. Messages often reached the right users, but not always at the right moment, limiting interaction and reducing the effectiveness of push notifications.

In a market where relevance is critical, the retailer needed a more precise way to align communication with real customer intent, without compromising user experience or privacy.

Solution

To address this challenge, the retailer explored a new approach focused on identifying moments of high receptivity, moving beyond static segmentation toward real-time, intent-based engagement.

The retailer partnered with Intent HQ to implement a moment-based engagement approach powered by Edge AI.

Instead of relying on predefined segments, Intent HQ’s technology analyzed behavioral signals securely on-device to detect when users were most likely to engage in real time. No personal data was stored or shared, ensuring privacy by design.

This approach enabled the brand to:

• Identify moments of high user receptivity
• Trigger communications when users were most likely to engage
• Personalize messaging at scale using behavioral context rather than assumptions

The focus was simple:
Reach the right user, at the right time, with the right message.

Results

Over the course of the campaign, the retailer observed a clear uplift in engagement compared to existing benchmarks.

Key results included:

• Click-through rates up to 3.7%, compared to a 1.3% Salesforce average, representing an ~185% improvement
• Peak CTR reaching 5.5% during moment-based campaigns
• Strong evidence that moment-based activation enabled more relevant and timely customer interactions

The engagement uplift highlighted the impact of precision timing as a lever for improving campaign effectiveness.

Stop missing the moment. Start capturing it.

Discover how moment-based engagement can help brands increase interaction and deliver more relevant customer experiences.