Customer Experience for Financial Services #CXC2017
1 min. Read
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some soundbites from our panel discussion on Data, Insights and Advanced Analytics:
Single customer view is very 2010 – if you don’t have it, get it
Real-time analytics isn’t mission-critical for most activities
Think big but start small when it comes to data science & advanced analytics
GDPR should be seen as a commercial opportunity – a step towards a more meaningful relationship with your customers
Mass marketing doesn’t work for consumers, the environment, or your company’s ROI. Read our webinar recap – Mass Marketing is Broken. How Sustainable Strategies Are Fixing This.
Únase al 4to Congreso Anual del IESE & Intent HQ en Madrid el 28 de mayo. Explore el impacto transformador de la IA en la fidelización de los consumidores y los programas de fidelización. Reserve su asiento ahora para obtener información valiosa y establecer contactos con expertos de la industria.
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