Smarter, Privacy-First Engagement: What’s New in Intent Edge

Personalization at scale is no longer a luxury, it’s an expectation. That’s why we’re excited to announce a major update to Intent Edge, our privacy-first mobile engagement solution. With new predictive capabilities, smarter segmentation, and deeper on-device insights, Intent Edge is helping brands connect with users at the right moment, without compromising their data.

What is Intent Edge?

Intent Edge is a lightweight SDK designed to run directly on users’ mobile devices. Unlike traditional engagement platforms that rely on cloud processing, Edge leverages on-device intelligence to analyze behavioral signals in real time, all without transferring personal data.

This means brands can deliver hyper-personalized, privacy-compliant experiences at scale, with real-time decision-making powered by actual user context.

What’s New in Intent Edge?

• Predictive Features
  On-device predictive capabilities to anticipate user behavior and identify key segments, such as users who recently installed competitor apps, all without relying on cloud-based processing. This approach ensures privacy by keeping all data processing on the device, providing real-time insights and personalized experiences.
• Network Quality Micro-Segments
  Segment users based on the quality of their WiFi or cellular connection to enable more effective, performance-aware engagement.
• Catch and Release
  Real-time campaign activation triggered by behavioral signals that indicate the optimal moment for conversion, directly on the device.
• Dynamic Calls-to-Action
  Personalize CTAs at scale by embedding user-specific values at the moment of interaction, with no need to duplicate campaigns.

• Battery Usage Micro-Segments (iOS)
  New iOS battery micro-segments, in addition to the already existing ones in both iOS and Android. The new micro-segments provide insights into user battery levels throughout the day, categorizing usage into charge ranges (e.g., 0-20%, 21-50%, etc.). This segmentation enables precise targeting of users with low battery vs. healthy battery, allowing for context-aware engagement strategies such as risk scoring or tailored product offers.
• Multi-SIM Detection
  Support for physical SIM and eSIM detection provides richer connectivity insights, ideal for telco-specific targeting and segmentation.
• Performance Improvements
  Faster initial installation on iOS, improving the SDK integration and implementation within iOS apps.

Why This Matters

With this release, Intent Edge continues to set the standard for privacy-first personalization, transforming trillions of irrelevant interactions into meaningful, relevant moments.

Whether you’re identifying high-value segments, adjusting in real-time to user context, or driving engagement that respects each individual’s privacy, Edge now does it better than ever.