Mass marketing doesn’t work for consumers, the environment, or your company’s ROI. Read our webinar recap – Mass Marketing is Broken. How Sustainable Strategies Are Fixing This.

If attention is the new currency, there simply isn’t enough of it to go around. Click-through rates are in the gutter, adblock use is growing, free reach on social isn’t free anymore, and organic search traffic is declining.

Understanding and predicting customer behavior is crucial for organizations that want to thrive in today’s hyper-competitive marketplace.

Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete, […]