Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.

Customers expect relevant communication. Each customer that makes up a brand’s customer base is a  unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly.  Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]

Understanding how your customers interact with your brand is essential for the success of any business. This helps firms identify what they’re doing well when it comes to converting and retaining customers, in addition to any pain points that require attention. Regardless of the sector you operate in, customer journey analytics plays a key role […]

Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy.