Professor Jose Luis Nueno is a Marketing legend. He is justifiably renowned for his insights into consumer behavior and how corporate business models should take this into account. He evaluates how the increased intensity of our digital lives has heightened the demands for consumer data protection and privacy during Covid. The pandemic has made new demands on customer experience that are driving change… we are beginning to see which demands are here to stay.
Matthew Mobley, Chief Technology Officer at Merkle, is also a well-known talent. Merkle’s Enterprise Technology Group is an innovator in marketing technology and digital transformation. During the pandemic, Matt saw many retailers who were digitizing effectively. However, some retailers found out that they were doing nowhere near enough, in specific critical areas. For them, acquisition, retention, and loyalty have been challenged during the pandemic.
During Covid, we saw major shifts in the way we live our lives. But humans are resilient and many habits run deep.
Which changes will stick and which will revert?
Intent HQ Market Explorer provides brands and retailers with a source of detailed and accurate information about the market and consumers in different sectors, based on the anonymized data of more than 9 million profiles in Spain.
REV: Owned, loved and watched by Bahamians
The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.
Intent HQ enhances AI capabilities and accelerates innovation through Databricks partnership, enabling robust, scalable data solutions for customer engagement.