Our Key
Values
At Intent HQ, our purpose is driven by our values, with the consumer always being the winner. We help brands deliver more relevant and targeted marketing experiences that customers love, while protecting their personal data and privacy by default and design. By eliminating waste in the marketing process, our goal benefits humanity as a whole.
Take a moment to familiarize yourself with the Intent HQ values.
Privacy
First
Privacy is integral to everything we do
Fair Value
Exchange
We believe customers should benefit from their data.
Reducing
Waste
Helping you create more sustainable marketing.
Privacy Ethos
Differential Privacy
Data Controls
Our Credentials
All our products have a
Privacy First Focus
Holistic Customer Data Privacy
In an age where traditional consent-based approaches no longer work, it’s time for a new outlook on data privacy. Our approach allows telcos to gain value from their data with privacy embedded into the process throughout, ensuring the wishes of customers are always respected.
Balancing the needs of all parties
A holistic approach to privacy means respecting customers’ rights and expectations, while serving the needs of companies that hold personal information. Firms must be able to easily access the data they have consent to use, while avoiding that for which permission has not been given.
The Intent HQ ethos aims to ensure these needs can all be met. Our proprietary approach to privacy, combining Embeddings technology and data controls, ensures marketers and other business professionals can get the actionable insights they need without compromising on privacy.
Use data safely to drive business
Intent HQ’s products offer greater levels of control over sensitive customer data. Privacy safeguards help to ensure only appropriate information is used by telcos when interacting with their customers.
Our data privacy ethos is integral to how we use customer data, with our holistic approach key to protecting the interests of all parties.
Embeddings create a safe environment for telcos to gain insight into customer behavior and interests through first-party data, without risk of misuse. This also helps firms stay in compliance with privacy regulations such as GDPR and CCPA.
Resources
Discover our latest insights, in-depth content, downloadable assets and more.
Giving Privacy a Human Touch
Download eBook
Download our privacy and security in practice white paper
Download whitepaper
Read our blog: Making monetization work in a new era for data consent
Read blog post
All our products have
Privacy on a fundamental level
A new outlook on privacy
In an age where traditional consent-based approaches no longer work, it’s time for a new outlook on data privacy. Our approach allows telcos to gain value from their data with privacy embedded into the process throughout, ensuring the wishes of customers are always respected.
Embedding privacy at the data level
All big data analytics today requires working with information that could potentially be used to identify customers, so anonymization is a must. But how do you derive insight at scale and at speed, while ensuring behavioral data can’t be linked back to individual customers?
Embedding privacy at the data level is the answer. This requires multiple steps, including the extraction of sensitive details before data can be used and tokenization to ensure individuals can’t be identified.
Anonymity assured
Tokenization removes personal identifiers from your data. This isn’t just about securing information in the event of data breaches, but assuring your team that privacy is controlled from the start.
We also ensure all personal and protected data – such as sexuality and ethnicity – is extracted before any analytics work is carried out.
Our proprietary technology uses AI, rather than a static, rules-based approach, to identify sensitive data that must be removed. This is fully customizable, to help you build a more nuanced and inclusive view of the customer.
Respecting customers’ rights
Behavioral data, such as the websites a person visits, can provide deep insights into their tastes and preferences. But it needs to be used in the right way, to avoid customers feeling naturally uncomfortable about businesses monitoring their activities.
Our solution is to transform data into a format unreadable by humans that can’t be linked to individuals. We also inject noise into the data by substituting URLs with random information, and then aggregate data into clusters of similar sites. The link to raw URLs is broken and insights can be gained from the clusters.
This allows you to work with a ‘digital twin’ that has no connection to the real customer, enabling you to maintain the highest standards of data privacy.
Resources
Discover our latest insights, in-depth content, downloadable assets and more.
Download our privacy and security in practice white paper
Learn more
Read our blog: Three kinds of customer data
Learn more
Read our blog: Why consumer data privacy matters at Intent HQ
Learn more
Avoid any breaches of
Data policy and regulation
Visibility and transparency
In an age where traditional consent-based approaches no longer work, it’s time for a new outlook on data privacy. Our approach allows telcos to gain value from their data with privacy embedded into the process throughout, ensuring the wishes of customers are always respected.
Intent HQ data controls
Intent HQ data controls add a layer of governance that protects the consumer and the organization from the impact of data misuse.
Marketing teams must create personalized and empathetic campaigns while always adhering to corporate and regulatory governance. Intent HQ Data Controls allow your organization to differentiate data against customer profiles.
This ensures access to the widest datasets in Insights Explorer, while applying data policy restrictions when segmenting and targeting audiences for different campaigns.
Maintaining compliance
Data Controls help avoid any breaches of data policy and regulations, giving privacy officers and data engineers confidence in the usability of the data.
This additional layer of consumer privacy allows clients to govern how employees can use data within the Insights Explorer visualization tool, and when data is exported for activation purposes by other marketing technologies.
The Intent HQ Data Controls framework consists of two elements: Data Policies and Data Labels.
Data policies
Data Policies are documented in natural language, describing their purpose and any restrictions. They are visible at every stage of the workflow, so it’s easy to know what data users can and can’t include in their applications.
Data labels
Data Labels apply policies at a granular data field level. We keep track of exactly how data moves through the platform using metadata, easily identifying who is using which data elements in which pipelines. These are monitored to ensure usage is in line with the privacy guidance and risk classifications.
By implementing Data Controls, organizations can guard against the misuse of consumer data stored within the Intent HQ SafeSignal Platform.
Resources
Discover our latest insights, in-depth content, downloadable assets and more.
Insights explorer: Informative insights with data controls built-in
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Download our privacy and security in practice white paper
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Our products and services are
Fully compliant with industry regulations
Data security and privacy are king
At Intent HQ, we take the security and privacy of your data and your customers’ data very seriously. Privacy and Security are at the core of everything we do.
Creating a safe environment
We know ensuring customer data privacy and regulatory compliance is crucial for all businesses. At the same time, failing to make use of this valuable resource can hold businesses back from providing the best customer experience and maximizing ROI.
We create a safe environment for telcos and other data contributors to use first-party customer data in a way that not only ensures great insight into customer behavior and interests, but also protects individuals’ personal data from misuse.
Our certifications
Our products and services are fully compliant with industry regulations regarding the appropriate use of customer data. We have been audited and certified compliant with the following international standards of privacy and security:
SOC 2 (Type II). All our systems and processes are robust from the perspective of security, availability, processing integrity, confidentiality and privacy of data.
ISO27001 and ISO27018. We undergo regular compliance audits to provide ongoing assurances that our information security and system controls remain effective as our business evolves.
Regulatory compliance
Fully GDPR and CCPA compliant as required as a processor of personal data.
We uphold the highest standards in data privacy and security. This includes all legal, physical and technical controls in pursuit of best practice information risk management.
Resources
Discover our latest insights, in-depth content, downloadable assets and more.
Download our privacy and security in practice white paper
Learn more
Our certifications:
Data privacy drives
Customer Value
The value customers deserve
It’s hard to be customer-first without first understanding your customers. What if your customers actually wanted you to use their data?
Today’s savvy consumers are happy for you to use their data, but they expect real value in return.
We believe achieving this is both possible and necessary to remain relevant and competitive.
So what needs to be true for this to be a reality?
Meeting customer expectations
Customers have many demands of telcos if they’re to hand over consent for the use of their data. These include:
- A strong brand perception
- Clear values across the organization
- Simple and understandable privacy policies
- Products and services that provide tangible value
- An understanding of what customers really want
Providing a fair value exchange
Creating a fair value exchange needs an emotional connection between the customer and the brand. This means organizations must first understand the customer’s underlying need and intent.
Achieving this in a way that boosts loyalty and multiplies your lifetime value requires you to think differently. Partnering with technology innovators like Intent HQ provides thought-leading perspectives to accelerate and realize quick wins by gaining insight into customers’ true interests and intents.
When true customer understanding at scale is possible, a new reality becomes available. This lets telcos create customer delight and fair value exchange.
Resources
Discover our latest insights, in-depth content, downloadable assets and more.
Download our e-book: The CX ultimatum for telcos and csps
Learn more
Download our e-book: Why customers care about hyper-personalization
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Read our blog: Helpful or creepy? making sure you don’t cross the line when using personalization
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Data-led businesses can be
A force for change
Better performance reduces waste
Marketing waste is flat-out irresponsible. Unseen offers, ads and discarded mail waste 56% of media budgets, generate 51 million metric tons of greenhouse gases, and add 1 billion pounds of waste to landfills each year.
Marketers can be more sustainable
There are many strategies available to modern marketers, from social media and display advertising to direct mail and out-of-home advertising. Every option uses resources in some way, whether it’s electricity consumption powering IT infrastructure or paper for mailings. Poorly targeted marketing means wasted time and materials, and bad strategic decisions prevent efficient growth.
The most successful firms are always improving how they measure the impact of their marketing. Combining the results of campaigns with existing customer insights, such as CRM and behavioral data, provides many opportunities for improvement.
Intent HQ’s Customer Analytics platform applies AI-driven techniques to help you gain insights from this information in a privacy-safe way. This has already delivered results for telcos in the US, Europe and Latin America.
Cut waste and drive customers
You can better understand your customers by analyzing their interests and brand affinities, studying where they spend their time and examining past buying behaviors. This will all lead to higher conversion rates, less waste in your marketing and ultimately better ROI.
At Intent HQ, we’ve made it part of our mission to help telcos become more efficient with their marketing spend. Data-led, responsible businesses can be a force for change in our world.
Resources
Discover our latest insights, in-depth content, downloadable assets and more.