How AnyPark Drove Registrations for Its Premium Service with Precision Targeting
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AnyPark, a smart mobility and parking app, launched a campaign to drive interest in AnyPark+, their premium service, and successfully increased engagement and click-through rates.
By leveraging Intent Edge best moment to engage, they reached the right users at the right time, leading to a dramatic increase in engagement.
Objective: Drive more sign-ups for the premium service among unregistered users.
Targeting Strategy: Reach unregistered users and suggest them the Anypark+ service at the best moment to engage
Results:
+250% Average Click-Through Rate (CTR) Uplift
This impressive uplift demonstrated how well-timed, personalized outreach can convert everyday users into premium subscribers.
By aligning messaging with user behavior, AnyPark successfully scaled interest in its premium offering, showcasing the power of precision targeting in mobility services.
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