How AnyPark Drove Registrations for Its Premium Service with Precision Targeting
1 min. Read
AnyPark, a smart mobility and parking app, launched a campaign to drive interest in AnyPark+, their premium service, and successfully increased engagement and click-through rates.
By leveraging Intent Edge best moment to engage, they reached the right users at the right time, leading to a dramatic increase in engagement.
Objective: Drive more sign-ups for the premium service among unregistered users.
Targeting Strategy: Reach unregistered users and suggest them the Anypark+ service at the best moment to engage
Results:
+250% Average Click-Through Rate (CTR) Uplift
This impressive uplift demonstrated how well-timed, personalized outreach can convert everyday users into premium subscribers.
By aligning messaging with user behavior, AnyPark successfully scaled interest in its premium offering, showcasing the power of precision targeting in mobility services.
B2B2C shopping center operator HB Reavis used Intent Edge’s in-app insights to personalize event invites, achieving a record 287% click-through rate increase. This targeted outreach boosted retailer sales and footfall, proving the power of real-time shopper data for B2B2C success.
Intent Edge is transforming mobile engagement with its latest update, offering predictive features, smarter segmentation, and deeper on-device insights, all while maintaining the highest privacy standards. With new capabilities like Battery Usage Micro-Segments and real-time campaign activation, brands can connect with users at the right moment, without compromising personal data. Explore how on-device intelligence can drive privacy-first, personalized experiences at scale.
In this podcast episode, our VP of Intent Edge, Idan Arealy, sits down with Nicky Daniels from Innovation Martlesham to explore the relevance of mobile engagement and its role as a powerful differentiator for brands.