Driving a 45% Engagement Uplift in Beauty Retail With Precision Timing

How a leading beauty retailer improved engagement and conversions with Edge AI

Challenge

Imagine running a powerful brand in a market valued at USD 23.99 billion, growing at an annual rate of 10.8%, and still struggling to truly connect with consumers.

Across major Asian cities, tens of millions of beauty and wellness products are sold every month, a huge opportunity, but also a brutally competitive arena.

Amid this landscape, a leading Asian beauty and wellness retailer realized that traditional marketing tactics were no longer enough.

For the brand’s performance marketing lead, every wasted impression wasn’t just a missed click, it was budget slipping away and mounting pressure to prove ROI in one of the fastest-growing markets in the world. To succeed, the brand needed to capture attention at the exact moment of intent. In a crowded space, every second counts: missing the right moment meant not only lower conversions, but losing customers to faster, smarter competitors.

With a clear goal to boost engagement and drive product redemptions, the retailer partnered with Intent HQ to test its Edge AI-powered Best Moment to Engage capability.

Three campaigns were launched with two groups:

• Control group: received traditional campaign messaging.
• Test group: activated using Best Moment to Engage.

The difference was striking.

Solution

By testing Edge AI’s Best Moment to Engage, the retailer unlocked a smarter, data-driven way to connect with its customers.

The capability detected real-time intent signals directly on the device, revealing exactly when a user was most receptive to interact.

Instead of relying on broad audience segments or fragmented third-party data, the solution processed signals securely on-device, ensuring full privacy and compliance while eliminating the need for personal identifiers.

For the marketing team, this shifted their approach from guesswork to precision:

• Knowing who to reach.
• Knowing when to reach them.

Turning every notification into a highly relevant and timely touchpoint.

Results

The campaigns achieved up to 1.6× higher click-through rate (CTR) and up to 2.56× higher conversion rate (CVR) compared to the baseline, proving how precision timing can dramatically enhance performance.

These uplifts translated into a 45% surge in engagement and an 11% increase in conversions, showing that more customers seamlessly moved from interest to action.

Overall, the campaigns delivered measurable, consistent improvements across every key metric:

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