Imagine running a powerful brand in a market valued at USD 23.99 billion, growing at an annual rate of 10.8%, and still struggling to truly connect with consumers.
Across major Asian cities, tens of millions of beauty and wellness products are sold every month, a huge opportunity, but also a brutally competitive arena.
Amid this landscape, a leading Asian beauty and wellness retailer realized that traditional marketing tactics were no longer enough.
For the brand’s performance marketing lead, every wasted impression wasn’t just a missed click, it was budget slipping away and mounting pressure to prove ROI in one of the fastest-growing markets in the world. To succeed, the brand needed to capture attention at the exact moment of intent. In a crowded space, every second counts: missing the right moment meant not only lower conversions, but losing customers to faster, smarter competitors.
With a clear goal to boost engagement and drive product redemptions, the retailer partnered with Intent HQ to test its Edge AI-powered Best Moment to Engage capability.
Three campaigns were launched with two groups:
The difference was striking.
By testing Edge AI’s Best Moment to Engage, the retailer unlocked a smarter, data-driven way to connect with its customers.
The capability detected real-time intent signals directly on the device, revealing exactly when a user was most receptive to interact.
Instead of relying on broad audience segments or fragmented third-party data, the solution processed signals securely on-device, ensuring full privacy and compliance while eliminating the need for personal identifiers.
For the marketing team, this shifted their approach from guesswork to precision:
Turning every notification into a highly relevant and timely touchpoint.
The campaigns achieved up to 1.6× higher click-through rate (CTR) and up to 2.56× higher conversion rate (CVR) compared to the baseline, proving how precision timing can dramatically enhance performance.
These uplifts translated into a 45% surge in engagement and an 11% increase in conversions, showing that more customers seamlessly moved from interest to action.
Overall, the campaigns delivered measurable, consistent improvements across every key metric:
This case study demonstrates a simple truth: acting at the right moment transforms wasted impressions into real growth.
By leveraging Edge AI’s Best Moment to Engage, the retailer was able to:
Want to know how Edge AI lifted performance across every metric?
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This webinar, origianlly broadcast in June 2021, looks at how Covid-19 had completely changed the world we live in. It delved deeper into the lasting impacts it has had on different industries and explores how the future might look post covid.
There aren’t many other industries staring down a future as uncertain as telcos. A stagnant growth and a global downturn on the horizon, Telcos are struggling to keep customers without having to resort to the obvious, giving more data and voice minutes for a cheaper price.
Ever wonder how many apps are on your phone? Or how many times a day you check it?
According to our survey, 54% of people have between 30 and 89 apps installed.
21.5% check their phones more than 15 times per hour.
At Intent HQ, we are at the forefront of navigating the complex terrain of AI biases, a critical aspect that shapes the future of fair and equitable AI systems. In our endeavor, we understand that AI’s transformative power hinges not just on its technical prowess but on its ethical application. This commitment aligns with our broader mission: to turn vast, unstructured data into actionable insights, ensuring privacy and security remain paramount.