How a leading Brazilian beauty retailer grew campaign revenue 570% by engaging customers at the right moment.
Challenge
In Brazil, beauty isn’t just routine, it’s identity.
With over 211 million people and a USD 4.56 billion cosmetics industry growing fast, competition is fierce. Global players like L’Oréal and Avon battle local icons for the hearts (and wallets) of hyper-engaged consumers who expect every touchpoint to feel personal, relevant, and authentic.
For one of Brazil’s top beauty retailers, the question was clear: How do you keep that personal connection at scale?
Despite a loyal base, traditional targeting fell short. Campaigns looked good, but timing was off. The brand was speaking to the right people, just not at the right moment. And in Brazil’s fast-moving beauty scene, that meant missed clicks, lost conversions, and stalled growth.
That’s when the retailer partnered with Intent HQ to capture the exact moment when customers were ready to act.
Solution
The retailer replaced static segmentation with real-time, moment-based activation.
Using Edge AI’s Best Moment to Engage, behavioral signals were analyzed securely on-device, never stored, never shared, to detect intent in real time.
Each interaction became a timely, relevant, and contextual nudge.
Know who to reach.
Know when to reach them.
Turn every notification into a meaningful conversation.
This wasn’t just smarter marketing.
It was precision at scale, proving that the right moment can change everything.
Results
In just eight weeks, the results were stunning:
- +615% CTR uplift (from 0.7% baseline to an average of 5%)
- +570% total revenue growth during the campaign
- 2%–8% CTR range during peak moments
Timing didn’t just change engagement, it transformed business outcomes.
Conclusion
For this leading Brazilian beauty retailer, growth wasn’t about more data, it was about better timing.
By acting at the right moment, they unlocked stronger conversions, higher ROI, and scalable success, all while protecting customer privacy.
Edge AI by Intent HQ proves that when you meet customers exactly where (and when) they’re ready, engagement turns into measurable growth, securely and at scale.
Stop missing the moment. Start capturing it.
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