Download our free guide to find out why True Personalization could help take your business to the next level.
Find out more about:
Streamlining data
Ensuring customer privacy
Recognizing patterns of behavior
Personalization of messaging
Effective timing
Every Communication Service Provider (CSP) wants to do personalization well. In fact, this is more vital than ever when it comes to marketing, as the majority of customers won’t even interact with a message from a brand unless it is tailored specifically to them.
But most CSPs aren’t managing this. Simply adding the recipient’s name to the greeting of an email isn’t true personalization. What is true personalization is the ability to deliver the right message to the right customer at the right time, and in the right way.
Being unable to do this on-demand and at scale, while still maintaining the level of privacy customers expect, is where many efforts fall down.
The Covid-19 pandemic was a driving force for businesses to innovate and pivot strategies. Telco and other service providers have long been viewed as utility companies by today’s consumers – customers might not necessarily love their service providers, but they do love the things they make possible. At the start of the global quarantine, service providers around the world were under immense pressure to deliver their services effectively to consumers.
The coronavirus pandemic has forced businesses to innovate and re-strategise
approaches to ensure business continuity and keep them afloat. Whilst industries such as retail and the travel industry are most affected by this pandemic, the Telecoms industry is facing a different type of challenge in this turbulent time.
Our latest report, “The State of Consumer Loyalty in Food Retail in Spain”, provides a detailed analysis of trends, preferences, and loyalty patterns from real first-party data that define the grocery market in 2023.
