HERE ARE THE DETAILS ON THE SIGNIFICANT FEATURE RELEASES.
Custom brand your Insights Explorer interface.
That’s right, although we think our Insights Explorer interface is just the bees’ knees, we also understand that you want it to reflect your own brand. So hey presto, now it can. Custom branding allows our clients to specify accent colors, insight card colors, and more. Plus, you can replace the Intent HQ logo for your own logo to make Insights Explorer feel more like an internal tool, giving your users more confidence to use and trust the data and insights we produce.
Campaign insight visualisation.
This is a newly designed visualization within Insights Explorer for surfacing campaign data. The ‘funnel’ design now helps you understand the performance of your digital campaigns at every point of measurement. Be it data from an email campaign, paid ads campaign, or social media campaign, ingesting it into the Intent Cloud and visualizing the performance alongside the rich behavioral insights surfaces new insights. With the campaign visualisation card in Insights Explorer, you can:
Combine campaign performance metrics with the human-centric insight already available in Insights Explorer such as customer interests, brand affinity, product usage, churn risk and many more insights
Understanding which customers respond best to your campaigns and identify the behavior traits or characteristics associated with each campaign metric.
Filter your customer base using campaign engagement metric, then save the resulting cohorts and use them in Insights Explorer to find further lookalike audiences for future campaigns
Q4 2019 has seen the introduction of new key functionality in the Intent HQ platform, enabling new ways of triggering data processing and the creation of customer profiles. For the first time, Intent HQ’s platform can execute scripts of python, as well as enable running pipelines exclusively for subsets (samples) of the entire dataset.
Q2, 2020 at Intent HQ has seen the teams successfully adapt to remote working as a result of the pandemic lockdown. Our product and development teams in London and Barcelona have overcome such exceptional circumstances, and we’re ready to shout about a host of new important releases.
Privacy and security of your customers Personal Data is a guiding principle at Intent HQ. We put this at the heart of everything we do.
Data Controls, our hero feature release in quarter one, enhances corporate and legislative policy compliance while protecting your staff from any impact a wrong data decision could expose your organization and themselves to.