Intent xChange
Insights Store
- Access rich customer datasets
- Create and share insights
- Subscribe to insights from others
A privacy-guaranteed marketplace to monetize and enrich your customer data
Many companies lack the customer data and understanding needed to personalize their content, offers and pricing.
Some forge partnerships to exchange data with other firms, while others use traditional market research or third-party data. But these methods can create issues including high latency and risks around compliance, privacy and data quality.
The result is often poor ROI for data enrichment efforts and scarcely improved marketing outcomes.
Our Insights Store contains the richest consumer insight derived from cross-industry partnerships.
We make it easy to enrich your first-party data and gain the deep customer understanding you need to drive relevance and engagement. We also make it safe to monetize your own datasets in a manner that protects customer privacy and commercial sensitivity.
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Resources
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