Why Telcos Need True Personalization to Survive – eBook

The telecoms industry holds some of the most extensive and detailed customer data of any sector. One major advantage for these firms is that the data they possess comes directly from their customers.

Retailers, stop drowning in data! Unleash actionable insights and personalize marketing like never before with Intent HQ’s AI analytics duo: Intent Lift and Intent Edge. Decode hidden customer segments, predict desired products, and craft laser-targeted campaigns that crush goals. Watch now and discover how Intent HQ can skyrocket your retail success!

In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.

You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings.  The importance of a customer intelligence platform […]