Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
Over the last 20 years, there’s no piece of technology that has revolutionised the way we live and work more than the mobile phone. It has transformed from a clunky curiosity to a powerful pocket computer that is all things to all people.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization.
Retailers, stop drowning in data! Unleash actionable insights and personalize marketing like never before with Intent HQ’s AI analytics duo: Intent Lift and Intent Edge. Decode hidden customer segments, predict desired products, and craft laser-targeted campaigns that crush goals. Watch now and discover how Intent HQ can skyrocket your retail success!
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.