How REV built lucrative, long-lasting customer relationships
REV: Owned, loved and watched by Bahamians
Why Customers Care About Hyper-Personalization eBook
1 min. Read
Why Consumers Want Personalized Experiences
Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
What to expect from this eBook:
- Looking at personalization through the lens of the consumer and understanding their wants and needs
- How telcos can build the foundations to achieve true personalization at scale
- Outlining how telcos can utilize their first-party data
Related Content
Go Deeper
What it takes to win in the age of the consumer
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization.
When personalization goes wrong – and how to avoid it
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.
Digital Transformation World 2022
This event brings together 3000+ people from 600+ companies, 200+ speakers.