Harnessing the power of customer analytics – should you build or buy your platform?
Your customer data is the most valuable asset you have. Use it well and you stand to greatly improve revenue, customer loyalty and margins.
The Great Competitive Paradox: Intent HQ hosts Think Tank for Telecoms CX Leaders
1 min. Read
At IQPC’s recent CX Telecoms Exchange in London, Intent HQ hosted a Think Tank session tackling some of the key challenges faced by Telcos today.
The packed-out session was led by our Chief Client Officer, Sharifah Amirah and our VP Global Sales, Dave Wardell. Delegates were challenged to assess how mature their organisation is in terms of Customer Intelligence. We discussed their organisation’s ‘readiness’ to support a Customer-First approach, and ability to win back customer wallet share from the FANG players.
Sparking a discourse about what Telcos are doing to tackle FANG companies stealing their lunch, Telefonica O2 shared insights into their customer experience strategy and how they are meeting current consumer demands. Dave explains more about the biggest problem facing telecom operators and the most common customer experience challenges in this exclusive interview here:
Great Competitive Paradox
Read more if you’re worried about Netflix eating your lunch.
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