At IQPC’s recent CX Telecoms Exchange in London, Intent HQ hosted a Think Tank session tackling some of the key challenges faced by Telcos today.
The packed-out session was led by our Chief Client Officer, Sharifah Amirah and our VP Global Sales, Dave Wardell. Delegates were challenged to assess how mature their organisation is in terms of Customer Intelligence. We discussed their organisation’s ‘readiness’ to support a Customer-First approach, and ability to win back customer wallet share from the FANG players.
Sparking a discourse about what Telcos are doing to tackle FANG companies stealing their lunch, Telefonica O2 shared insights into their customer experience strategy and how they are meeting current consumer demands. Dave explains more about the biggest problem facing telecom operators and the most common customer experience challenges in this exclusive interview here:
Great Competitive Paradox
Read more if you’re worried about Netflix eating your lunch.
In today’s world, technology is moving at speed. Disruption is occurring so frequently across so many industries even the biggest businesses are concerned about survival. They are right to be worried. Just look at the Netflix example, they are a classic disruptor. They have come into a world of TV and movies and changed the game.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization.
Understanding and predicting customer behavior is crucial for organizations that want to thrive in today’s hyper-competitive marketplace.
In this podcast episode, our Chief Revenue Officer, Jonathan Woolf, sits down with Nicky Daniels from Innovation Martlesham to dive into the world of telcos and explore how big data and artificial intelligence are revolutionizing the industry.