At IQPC’s recent CX Telecoms Exchange in London, Intent HQ hosted a Think Tank session tackling some of the key challenges faced by Telcos today.
The packed-out session was led by our Chief Client Officer, Sharifah Amirah and our VP Global Sales, Dave Wardell. Delegates were challenged to assess how mature their organisation is in terms of Customer Intelligence. We discussed their organisation’s ‘readiness’ to support a Customer-First approach, and ability to win back customer wallet share from the FANG players.
Sparking a discourse about what Telcos are doing to tackle FANG companies stealing their lunch, Telefonica O2 shared insights into their customer experience strategy and how they are meeting current consumer demands. Dave explains more about the biggest problem facing telecom operators and the most common customer experience challenges in this exclusive interview here:
Great Competitive Paradox
Read more if you’re worried about Netflix eating your lunch.
Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect.
The current situation with millions of people confined to home and eschewing physical meetings has highlighted the way that social media has captured our imagination.
The coronavirus pandemic has forced businesses to innovate and re-strategise
approaches to ensure business continuity and keep them afloat. Whilst industries such as retail and the travel industry are most affected by this pandemic, the Telecoms industry is facing a different type of challenge in this turbulent time.
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