Find out why only 22 per cent of telco customers are happy with the level of personalization they currently receive, and how developing a human understanding of your customer data could lead to significant improvements in customer satisfaction.
With a focus on True Personalization, your business could witness:
Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.
At AntiCon 2024, Intent HQ’s Chief Revenue Officer, Jonathan Woolf, and Ali Malek, Executive Director of Data Science at OMD EMEA, took the stage to explore hyper-personalization in the age of AI. From leveraging Edge AI for privacy-first personalization to using Causal AI to identify Persuadable audiences, their session offered actionable strategies for turning data into meaningful customer experiences. Missed it? Watch the full talk to learn how AI is revolutionizing marketing.
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.