Find out why only 22 per cent of telco customers are happy with the level of personalization they currently receive, and how developing a human understanding of your customer data could lead to significant improvements in customer satisfaction.
With a focus on True Personalization, your business could witness:
Join us at the Intent HQ 4th IESE Congress in Barcelona. Explore the transformative impact of AI on consumer loyalty and loyalty programs. Reserve your seat now to gain valuable insights and network with industry experts.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.
The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.