Weblogs: Landmine or Goldmine A Guide for Telcos and CSP’s
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs.
An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
What to expect from this eBook:
What the main blockers are for telcos when it comes to using this rich data source and how to overcome them
How we successfully utilize weblog data in a privacy-safe way to ensure customer identities are protected throughout all processing stages
The ways in which Intent HQ process the massive amounts of data weblogs provide to ensure marketers and data scientists derive the most value out of them
The benefits of using this under-utilised data source can have for your marketing activities
Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete, […]
Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.
Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.