Weblogs: Landmine or Goldmine A Guide for Telcos and CSP’s

Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs.

An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.

What to expect from this eBook:

  • What the main blockers are for telcos when it comes to using this rich data source and how to overcome them 
  • How we successfully utilize weblog data in a privacy-safe way to ensure customer identities are protected throughout all processing stages
  • The ways in which Intent HQ process the massive amounts of data weblogs provide to ensure marketers and data scientists derive the most value out of them
  • The benefits of using this under-utilised data source can have for your marketing activities

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Why do you need a Digital Twin?

In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.

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