Weblogs: Landmine or Goldmine A Guide for Telcos and CSP’s
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs.
An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
What to expect from this eBook:
What the main blockers are for telcos when it comes to using this rich data source and how to overcome them
How we successfully utilize weblog data in a privacy-safe way to ensure customer identities are protected throughout all processing stages
The ways in which Intent HQ process the massive amounts of data weblogs provide to ensure marketers and data scientists derive the most value out of them
The benefits of using this under-utilised data source can have for your marketing activities
There aren’t many other industries staring down a future as uncertain as telcos. A stagnant growth and a global downturn on the horizon, Telcos are struggling to keep customers without having to resort to the obvious, giving more data and voice minutes for a cheaper price.
Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.