Descubra cómo Shein está transformando el panorama de la moda española en nuestro informe de mercado, “Descubriendo el efecto Shein en España”. Este informe detalla cómo Shein no solo mantiene el ritmo, sino que también supera a los gigantes europeos tradicionales como Zara y Primark en el dinámico mercado de España.
Descargue el informe completo para explorar:
Manténgase un paso adelante en el sector minorista al entender estos cambios clave. Descargue el informe ahora y aprenda cómo afrontar este nuevo escenario con seguridad.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization.
Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy.
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]
Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.