Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy. 

What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.

Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.

To successfully attract and convert consumers today, it’s important to understand them first. Understanding their preferences, needs and pain points allows you to market your products and services more effectively.  Conducting a customer behavior analysis is the first step in getting to know your customers on a deeper level, so you can improve your marketing […]