Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]
Missed our webinar in partnership with eMarketer or need a quick recap? Dive into how AI and data science are changing customer engagement through hyper-personalization. Led by eMarketer’s Jeremy Goldman, this session spotlighted Intent HQ’s Chief Revenue Officer, Jonathan Woolf. Jonathan shared actionable insights, innovative strategies, and emerging technologies that empower businesses to connect with customers on a deeper level, all using first-party data in a privacy-safe way.