Personalization and customer value management are already a key growth driver for telecoms.  McKinsey says about 70% of Telecoms have at least a pilot project underway and many are successful.

There aren’t many other industries staring down a future as uncertain as telcos. A stagnant growth and a global downturn on the horizon, Telcos are struggling to keep customers without having to resort to the obvious, giving more data and voice minutes for a cheaper price.

Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.

Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.