Customer experience optimization has become a key focus for businesses across multiple industries.  By prioritizing the customer journey and delivering exceptional experiences, organizations can unlock numerous benefits that drive growth and overall success.  In this article, we will explore five key benefits of customer experience optimization. One of the primary benefits of customer experience optimization […]

Consumers have had enough of mass-marketing.
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On the 28th of May, we hosted the Intent HQ 3rd Annual IESE Congress, where we explored the impact of AI on customer loyalty and loyalty programs, and its effect on consumer goods and services. Key Takeaways Throughout the day, leading experts and brand executives shared insights on the transformation of customer loyalty and the […]

Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.