Why Customers Care About Hyper-Personalization eBook
1 min. Read
Why Consumers Want Personalized Experiences
Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
What to expect from this eBook:
Looking at personalization through the lens of the consumer and understanding their wants and needs
How telcos can build the foundations to achieve true personalization at scale
Outlining how telcos can utilize their first-party data
At AntiCon 2024, Intent HQ’s Chief Revenue Officer, Jonathan Woolf, and Ali Malek, Executive Director of Data Science at OMD EMEA, took the stage to explore hyper-personalization in the age of AI. From leveraging Edge AI for privacy-first personalization to using Causal AI to identify Persuadable audiences, their session offered actionable strategies for turning data into meaningful customer experiences. Missed it? Watch the full talk to learn how AI is revolutionizing marketing.
Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.
Join Intent HQ and Databricks at Big Data Ldn 2023. Learn how Intent HQ uses Causal AI to understand what motivates customers to engage positively with a subscription model business.
