Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
Understanding how your customers interact with your brand is essential for the success of any business. This helps firms identify what they’re doing well when it comes to converting and retaining customers, in addition to any pain points that require attention. Regardless of the sector you operate in, customer journey analytics plays a key role […]
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Join our webinar and discover the game-changing potential of sustainable marketing and revolutionize your brand’s impact on the environment and improve your bottom line in the process.
On the 24th of May, we hosted the 2nd Intent HQ Chair Congress, where we explored the pressing issues of the price crisis in 2022-2023 and provided valuable strategies for businesses to succeed in this challenging environment. Consumer behavior is constantly adapting to changing macro environments, and our event aimed to shed light on the […]