Why Customers Care About Hyper-Personalization eBook

1 min. Read

Why Consumers Want Personalized Experiences


Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.

What to expect from this eBook:

  • Looking at personalization through the lens of the consumer and understanding their wants and needs
  • How telcos can build the foundations to achieve true personalization at scale
  • Outlining how telcos can utilize their first-party data

Related Content

The Future of Costumer Loyalty: Highlights from the 4th IESE Congress with Intent HQ

The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.

Go Deeper
Image credit: iStock/Natali_Mis

Getting upsell campaigns right – why personalization matters

There’s more than one way to grow your business.  But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial. You’re already at an advantage with these people as you have […]

Go Deeper