Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.
Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.
As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must. To do this, it’s […]
Discover how Intent HQ’s Edge AI delivers hyper-personalized customer experiences, without ever sending personal data to the cloud. Built on a privacy-by-design foundation, our solution processes data entirely on the device, ensuring full compliance with GDPR, CCPA, and beyond. It’s personalization reimagined: blind, secure, and built for trust.