Top 5 benefits of using customer behavior analysis to inform your business strategy
Understanding and predicting customer behavior is crucial for organizations that want to thrive in today’s hyper-competitive marketplace.
Customer Experience for Financial Services #CXC2017
1 min. Read
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some soundbites from our panel discussion on Data, Insights and Advanced Analytics:
- Single customer view is very 2010 – if you don’t have it, get it
- Real-time analytics isn’t mission-critical for most activities
- Think big but start small when it comes to data science & advanced analytics
- GDPR should be seen as a commercial opportunity – a step towards a more meaningful relationship with your customers
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