Customer Experience for Financial Services #CXC2017
1 min. Read
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some soundbites from our panel discussion on Data, Insights and Advanced Analytics:
Single customer view is very 2010 – if you don’t have it, get it
Real-time analytics isn’t mission-critical for most activities
Think big but start small when it comes to data science & advanced analytics
GDPR should be seen as a commercial opportunity – a step towards a more meaningful relationship with your customers
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich customer insights. To add to their frustration they see other companies using data in a more personalised and engaging way than they are – we call this the Great Competitive Paradox.
SPONSOR – EXHIBITOR – PANELIST Intent HQ is delighted to be a sponsor of Total Telecom Congress 2022. We will also be exhibiting at the event and be participating in a panel feature to discuss the different ways data can be used to boost loyalty and retention. When is Total Telecom Congress 2022 Total Telecom […]
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