From Customer Insights to Human Understanding eBook
1 min. Read
Why Telcos Need Personalization to Survive
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
When the pandemic hit, that pressure increased again. Suddenly, telcos were at the center of our lives; for many, the only means to connect with the outside world. And while leading operators handled that admirably, the crisis threw the reality of changed customer expectations – and the need to accelerate digital transformation to address them – into stark relief.
In such a volatile economic environment, it’s time to think critically about how telcos re-engage customers and reclaim the market. McKinsey lists ‘approach to customer engagement’ and ‘ability to leverage data’ as 2 of its 5 focus areas for telcos. Building strong personalization strategies satisfies both.
What to expect from this eBook:
How telcos can use True Personalization as a powerful marketing tool
How to drive better campaign performance
How Intent HQ helped Verizon extract and make sense of its weblog data to gain a real human understanding of their customers
How to enable True Personalization at scale with the Intent HQ Platform
Many customer actions leave a digital imprint — a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones generate coordinates.
Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?
Understanding who your customers really is already a must for any telco in today’s data-driven, highly competitive environment. However, how they do this will have to evolve in many cases to keep up with the growing pace and scale of the challenge.
In this second instalment, we will discuss how to achieve a position of digital privacy leadership. Here’s how to exceed customer expectations about privacy and build stronger relationships with consumers based on trust and empowerment.