Over the past 15 years, customers have been promised better lives through more personalized services and experiences in exchange for forfeiting their personal data. However, the promised benefits have yet to fully materialize. Instead, customers are bombarded with more noise, leading to a decline in trust and a souring of relationships.
Privacy and personalization can work together in harmony. These two concepts are interconnected, and by enhancing privacy measures and controls, businesses have the chance to offer superior customer experiences.
In this guide, we delve into how companies can develop impactful marketing strategies and engage with customers on their own terms by prioritizing privacy in a regulatory landscape that is rapidly evolving. We analyze how the existing system disadvantages consumers and why the methods used by many businesses to obtain consent for data collection and processing aren’t fit for purpose.
The ebook also outlines how new legal controls like GDPR and CCPA are introducing new standards of transparent consent for every use of personal data. However, to restore consumer trust and materially strengthen customer relationships, businesses need to let go and put control back into the hands of consumers. This means adopting a whole new approach to customer data, one that prioritizes customer value, delivers total transparency, empowers users to disengage, and requires granular activity-level consent.
If you’re ready to keep up with the law, consumer expectations, and your competitors, download our ebook “Giving Privacy a Human Touch” now.
Keeping churn under control is always a top priority for telco firms. In the current environment, where it’s easy for customers to switch providers at a moment’s notice, firms need to offer more than the most competitive prices in order to keep customers at the end of their contracts. Indeed, the costs of churn continue […]
In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.
Best practice is to use all three, of course. Facts, generalizations, and inferences are defined as personal data whenever they are attributed or attributable to a customer. They are regulated under laws such as GDPR in Europe and CPRA in California, so are rightly part of a conversation about customer data protection and privacy. Using […]
Mexmovil and Intent HQ have announced their partnership to empower and influence the credit scores of women in emerging economies. The Mexican virtual mobile operator will leverage Intent HQ’s privacy-safe AI Edge platform to curate more informed credit score models, helping women access money at a more affordable rate. The trial will address 20,000 women […]