Over the past 15 years, customers have been promised better lives through more personalized services and experiences in exchange for forfeiting their personal data. However, the promised benefits have yet to fully materialize. Instead, customers are bombarded with more noise, leading to a decline in trust and a souring of relationships.
Privacy and personalization can work together in harmony. These two concepts are interconnected, and by enhancing privacy measures and controls, businesses have the chance to offer superior customer experiences.
In this guide, we delve into how companies can develop impactful marketing strategies and engage with customers on their own terms by prioritizing privacy in a regulatory landscape that is rapidly evolving. We analyze how the existing system disadvantages consumers and why the methods used by many businesses to obtain consent for data collection and processing aren’t fit for purpose.
The ebook also outlines how new legal controls like GDPR and CCPA are introducing new standards of transparent consent for every use of personal data. However, to restore consumer trust and materially strengthen customer relationships, businesses need to let go and put control back into the hands of consumers. This means adopting a whole new approach to customer data, one that prioritizes customer value, delivers total transparency, empowers users to disengage, and requires granular activity-level consent.
If you’re ready to keep up with the law, consumer expectations, and your competitors, download our ebook “Giving Privacy a Human Touch” now.
In this podcast episode, our VP of Intent Edge, Idan Arealy, sits down with Nicky Daniels from Innovation Martlesham to explore the relevance of mobile engagement and its role as a powerful differentiator for brands.
Data is essential for any business today. But having access to data and using it effectively are two very different things. For instance, are you sure the picture it’s painting for you is really accurate?
In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.
The biggest problem that telecom operators face is keeping up with the demands of the connected customer. The bar isn’t being set by traditional competitors but by the renowned FANG (Facebook, Amazon, Netflix and Google) companies that have stolen wallet share and commoditised telcos’ offerings.