Intent Lift

SafeSignal Engine

  • Activate valuable user data while upholding customer privacy
  • Access your behavioral network data for deeper customer understanding
  • Put data in the hands of marketers, not only data scientists

Enterprises collect trillions of data points about their customers. It’s time to realize the full value of these insights

Until now, valuable first-party data has been locked away due to the technical challenges of accessibility, the legislative risk of data privacy governance, and a lack of dedicated data science and BI resources. As a result, enterprises continue to struggle with the threat of data-driven internet companies and over-the-top service providers.

ENTER THE INTENT HQ SAFESIGNAL ENGINE

The Intent HQ SafeSignal Engine helps enterprises to mitigate these challenges and puts your rich behavioral data in the hands of the experts. Our platform, optimized for enterprises, allows you to tap into a much deeper understanding of who your customers are and how they live their lives – so you can make more informed decisions.

Enhanced customer understanding drives more precision in marketing campaign targeting, creates richer insights for product and offer development, and surfaces signals of intent that when acted upon can impact your bottom line.

OUR SAFE SIGNALS PIPELINES CREATE ACCURATE CUSTOMER REPRESENTATIONS FROM TRILLIONS OF DATA RECORDS AT LIGHTNING SPEED. SO HOW DOES IT WORK?

Customer data is fed in from your data lake via the appropriate QuickConnect data connector before rich information hierarchies combine with deep learning models to distill the richest possible privacy-safe signal.

Once representations have been created, scaleable inference engines enrich them with insights from our Insights Store. Feature sets derived from these representations can be accessed and exported for inclusion in any modeling activity.

THE SAFESIGNAL ENGINE IS THE BACKBONE OF OUR PLATFORM

It enables clients to securely ingest and transform huge volumes of data through our privacy and enrichment pipelines.

SECURE

  • Privacy-safe multi-tenant ecosystem
  • Centralized permission system
  • Advanced monitoring/alerts

TRUSTED

  • ISO 27001 and 27018 certified
  • SOC2 (type II) attested
  • GDPR & CPRA compliant

SCALEABLE

  • Tested and used by large multi-national enterprises
  • 100 million customer profiles stored
  • 130 billion events processed each month

Resources

Discover our latest insights, in-depth content, downloadable assets and more.

Download our privacy and security in practice white paper

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Read our blog: Making monetization work in a new era for data consent

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Read our blog: Why consumer data privacy matters at Intent HQ

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