The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a basic understanding of your customer has been enough to deliver an expected level of customer experience.
However, customer expectations are now higher than ever as businesses strive to provide the perfect customer experience with a more personalized approach. As a service provider, how do you meet or exceed these new heights of expectation and deliver a customer experience that is personal?
Here we outline the 8 key elements to create a ‘human-like’ understanding of a customer:
Based on previously unavailable big data transactional datasets, Market Explorer provides a new, more detailed and accurate source of category-specific market and consumer insight for brands. London, UK & Spain – May 11, 2023 – Today, customer analytics platform Intent HQ announced that its newest product, Market Explorer, has launched in Spain, a world-first with […]
As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must. To do this, it’s […]
El disruptor de moda rápida Shein está sacudiendo el mercado español, superando a gigantes europeos como Zara tanto en búsquedas online como en crecimiento. A pesar de las preocupaciones éticas, los bajos precios de Shein y su enfoque estratégico en las ciudades más pequeñas están conquistando a los jóvenes profesionales. El Market Explorer de Intent HQ revela estos datos, mostrando el crecimiento del 67% de Shein y su potencial para superar a Primark en dos años. No te quedes atrás: Market Explorer revela datos reales sobre los consumidores para ayudar a las marcas a adaptarse y prosperar en la era Shein.
Retaining loyal customers needs to be a top priority for any communication service provider (CSP). Churn rates in the industry remain high – at around 22 percent a year – and seeing as it costs up to four times more to acquire new customers than retain existing ones, anything you can do to boost the […]