Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience, and promotion. At Intent HQ, this is our bread and butter, working with leading telcos and brand owners to increase relevance, marketing ROI, and reduce churn.
I-COM organizes forums and competitions to showcase meaningful innovation, best practices, and to support overall Business Transformation in becoming fully customer-centric & smart data-driven.
Colin White, Head of Marketing at Intent HQ says, “I-COM members are thought leaders in their respective disciplines and this makes I-COM a leading association in the data-driven marketing industry. I-COM is very highly regarded as a forum for sharing best practices and we are thrilled to have been accepted as a member.”For more information visit: https://www.i-com.org/
Based on previously unavailable big data transactional datasets, Market Explorer provides a new, more detailed and accurate source of category-specific market and consumer insight for brands. London, UK & Spain – May 11, 2023 – Today, customer analytics platform Intent HQ announced that its newest product, Market Explorer, has launched in Spain, a world-first with […]
Mexmovil and Intent HQ have announced their partnership to empower and influence the credit scores of women in emerging economies. The Mexican virtual mobile operator will leverage Intent HQ’s privacy-safe AI Edge platform to curate more informed credit score models, helping women access money at a more affordable rate. The trial will address 20,000 women […]
The judges commented that Intent HQ’s approach to transforming first-party customer and transaction data into actionable, human-like insights, collaboration with one of North America’s leading Tier One telcos, the incorporation of multiple areas of AI, and an ethical AI environment set it apart.
Forrester Now Tech reports are widely recognised as a guide to business leaders looking to understand and evaluate technology solution landscapes. This report highlights how businesses can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. It offers insights on suppliers in three key segments and guidance on how best to approach strategy and selection.