Hyper-Personalization: 8 things Telcos need to know about customers
1 min. Read
The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a basic understanding of your customer has been enough to deliver an expected level of customer experience.
However, customer expectations are now higher than ever as businesses strive to provide the perfect customer experience with a more personalized approach. As a service provider, how do you meet or exceed these new heights of expectation and deliver a customer experience that is personal?
Here we outline the 8 key elements to create a ‘human-like’ understanding of a customer:
It was expected to die. Instead, it continues to grow.
Despite the rise of GDPR and other privacy regulations, marketing demand for third-party data has continued to drive billions of dollars of double-digit growth.
There aren’t many other industries staring down a future as uncertain as telcos. A stagnant growth and a global downturn on the horizon, Telcos are struggling to keep customers without having to resort to the obvious, giving more data and voice minutes for a cheaper price.
Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?