Over the past 15 years, customers have been promised better lives through more personalized services and experiences in exchange for forfeiting their personal data. However, the promised benefits have yet to fully materialize. Instead, customers are bombarded with more noise, leading to a decline in trust and a souring of relationships.
Privacy and personalization can work together in harmony. These two concepts are interconnected, and by enhancing privacy measures and controls, businesses have the chance to offer superior customer experiences.
In this guide, we delve into how companies can develop impactful marketing strategies and engage with customers on their own terms by prioritizing privacy in a regulatory landscape that is rapidly evolving. We analyze how the existing system disadvantages consumers and why the methods used by many businesses to obtain consent for data collection and processing aren’t fit for purpose.
Ensure transparency every step of the way
The ebook also outlines how new legal controls like GDPR and CCPA are introducing new standards of transparent consent for every use of personal data. However, to restore consumer trust and materially strengthen customer relationships, businesses need to let go and put control back into the hands of consumers. This means adopting a whole new approach to customer data, one that prioritizes customer value, delivers total transparency, empowers users to disengage, and requires granular activity-level consent.
If you’re ready to keep up with the law, consumer expectations, and your competitors, download our ebook “Giving Privacy a Human Touch” now.
Intent HQ is proud to announce we won the Women in Tech Best Employer award in the 50-149 employees category for the second consecutive year. This remarkable achievement showcases Intent HQ’s unwavering commitment to fostering Diversity, Equity, and Inclusion (DE&I) within our organization. Quadrupling the Team: Evidencing Year on Year Growth of Female Hires Diversity, […]
CCPA is California’s answer to the new European regulation known as GDPR. It aims to protect consumer digital privacy, in a balance with promoting competition and commerce. With a 1/1/2020 start date, CCPA compliance is becoming urgent.
It’s 2017, and you would have thought that creating evidence-based systems of decision has never been easier. After all aren’t the FANG (Facebook, Amazon, Netflix & Google) doing this day in day out? Aren’t closed loop digital systems all hooked up with continual measurement, and isn’t every vendor under the sun promising you it’s easy? It can’t be that difficult!
Smart service providers are already deepening their customer relationships by delivering services built around each person they serve. The key is robust, human-based data insights—that take the form of a deep and holistic understanding of every individual.