Drive measurable growth at Intent HQ: execute multi-channel campaigns, optimise martech, fuel pipeline, and turn strategy into scalable marketing results.
The Opportunity:
As Growth Marketing Manager, you will play a pivotal role in delivering measurable marketing impact for Intent HQ.
You are accountable for the execution and optimisation of multi-channel campaigns, martech operations, and demand generation activity. This is a hands-on role that blends tactical delivery with strategic judgement, ensuring our brand, product, and sales narratives are executed effectively across digital-first channels.
You’ll thrive in a fast-moving environment, balancing creativity with data-driven rigour. Acting as the connector between strategy, martech, creative, and execution, you’ll help translate growth objectives into repeatable, scalable marketing outcomes.
You are a commercially minded growth marketer with strong executional instincts. You are comfortable owning delivery end-to-end and thrive in environments where priorities move quickly and impact matters.
You balance creativity with rigour, are confident working with data and systems, and take pride in shipping work that performs, not just looks good.
Key Responsibilities
- Plan, execute, and optimise multi-channel campaigns (e.g. paid media, email, ABM, events) to drive pipeline growth.
- Own day-to-day campaign management across Google Ads, LinkedIn, and other relevant digital platforms.
- Align campaign activity with sales and marketing objectives to generate qualified leads and accelerate opportunities.
- Manage and optimise the martech stack, including HubSpot, Zapier, and associated automation workflows.
- Ensure lead capture, routing, and lifecycle processes are efficient, automated, and aligned with sales teams.
- Maintain dashboards and reporting that provide clear visibility into campaign ROI and pipeline contribution.
- Apply AI proactively wherever it improves the performance, speed, or productivity of campaigns, data, or martech.
- Ensure campaigns and messaging reflect the Intent HQ brand, positioning, and commercial priorities.
- Collaborate with the Head of Marketing and Content & Events Manager to shape and deliver the annual marketing plan.
- Work closely with Sales, Product, and Customer teams to deliver aligned, commercially focused campaigns.
- Analyse campaign and channel performance, presenting insights that clearly link marketing activity to pipeline and revenue impact.
- Stay current on digital marketing trends, martech developments, and AI innovation to keep Intent HQ ahead of the curve.
Ideal experience
- 3+ years’ proven experience in a B2B Enterprise Software or SaaS technology environment.
- A strong track record of hands-on campaign execution and demand generation.
- Deep familiarity with HubSpot, paid media platforms, lead generation technology, measurement, and automation tools.
- A positive, practical, and proactive attitude toward AI adoption and implementation.
- Strong analytical skills, with the ability to connect marketing activity to business outcomes.
- Excellent communication skills and the ability to collaborate effectively across functions.
- A creative mindset paired with the discipline to execute, measure, and optimise.
- Comfort operating in a fast-paced, high-growth environment.
- Demonstrable experience marketing to Telcos, ecommerce, or financial services organisations is an advantage; equally, experience marketing into developing markets such as Africa and LATAM is an advantage.
What the role is not
- A purely strategic or advisory marketing role with no hands-on delivery.
- A brand-only or content-only position detached from pipeline and revenue outcomes.
- A role where agencies do the work and you manage from a distance.
- A slow-moving environment with long approval cycles and unclear ownership.
This role is about execution, accountability, and measurable growth impact.
About Intent
You leave a trail behind you every day — and it says more about what you will do next than anything you have told a company directly. Your phone registers when you fall asleep and when you wake. Your mobile network notices your commute. Your browser remembers that you wandered onto a competitor's site last Tuesday — and the Tuesday before that. You move through the world, and the world quietly takes notes.
Most companies lose the detail. A large mobile network generates hundreds of billions of events every single day — too expensive to keep in raw form. So your rich, specific, wonderfully complicated life gets compressed into an average. You become “males 25–34 in the southeast who browsed upgrades.” A bucket. A segment. And then that bucket gets blasted with messages — because when you cannot tell what someone actually wants, the only strategy left is frequency. Send more, send often, hope something lands.
We built something different. Intent runs two types of intelligence in parallel. Our cloud engine reads billions of events a day — weblogs, payments, app signals, CRM records — and finds behavioural sequences: chains of small actions that unfold in a recognisable order before someone switches, upgrades, or leaves. Our on-device Edge AI sits directly on the phone, reading 16,000 signals and distilling them into 750 insights about your current state — without any of that information ever leaving the device.
We manage over 300 million customer profiles. We underpin $115 billion in customer value. We hold 49 patents in behavioural AI, privacy architecture, and on-device intelligence. We were named AI Business of the Year 2025. And Verizon — with large data science teams of its own — has been our customer for seven years, because what we have built over a decade of patents, learning, and rigorous product development cannot be easily replicated.
Our Team
Around 110 people and growing, based across London, Barcelona, Lisbon, New York, and Tel Aviv. Engineers, data scientists, product designers, and commercial minds who collectively speak over 15 languages. United by a single conviction: when you understand human behaviour properly, relevance follows — and when relevance follows, so does value.
Why Join Intent
Work that matters at genuine scale.
Our clients have tens of millions of customers and billions of interaction events each day. You will not be optimising a landing page — you will be shaping how the world's largest enterprises understand and serve their customers.
Category-defining technology.
49 patents. An AI that reads 16,000 behavioural signals directly on your phone — data never leaves. A cloud engine that digests 250 billion events a day and delivers fresh intelligence in under 120 seconds. Privacy twins that make re-identification mathematically infeasible.
Global reach, real momentum.
Verizon, MTN Group, ABG Capital — across telecoms, financial services, retail, and social media. Expanding rapidly into Latin America, Africa, APAC, India, and the Middle East. AI Business of the Year 2025.
A place to grow — fast.
We are at an inflexion point: approaching profitability, launching a flagship agentic platform, and scaling commercially across seven regions. The people who join now will shape the next chapter.
Hybrid and flexible.
London-based roles work from the office three days a week, with the rest remote. Team members across Barcelona, Lisbon, New York, South Africa, Nigeria, Brazil, India, and Tel Aviv — a genuinely international team solving genuinely global problems.
Our Values — In Practice
Human-first. No one is average. We start with individual reality, motivation, and context — not statistical convenience or abstract users.
Principled. Privacy is a human right — a design principle, not a legal afterthought. Trust is foundational, not optional.
Ambitious. We anticipate the edge — looking ahead early and building what others assume cannot yet be built.
Inclusive. Intentionally relevant. Every interaction should earn its place — serving simply, with clarity in product, communication, and action.
In service. We serve simply — to our customers, to each other, and to the work itself. No unnecessary complexity, no ego in the way.