Intent HQ is participating in the Personalization Summit 2025, taking place November 24-26 in London. The company's Chief Revenue Officer, Jonathan Woolf, will deliver the opening keynote.
The Age of Relevance
The presentation is titled "The Age of Relevance: Redefining Hyper-Personalisation with Agentic & Edge AI."
As marketing leaders accelerate personalization efforts, agentic AI is emerging as a transformative force. The session explores combining agentic AI with real-time behavioral signals from edge computing to enable truly relevant, privacy-safe experiences, at scale, and in real time.
Key Themes
The keynote addresses transitioning from static to dynamic data by capturing live customer intent from devices without personal data transmission.
It covers grounding AI systems in actual customer behavior for more intelligent interactions.
The session demonstrates achieving measurable ROI through real-time intent activation, with brands reportedly seeing up to 24x uplift in conversions and 14x campaign ROI.
Finally, it explores scaling personalization responsibly while maintaining customer trust through Edge and Agentic AI integration.