01The results
How the $40M breaks down.
In 90 days:
$40M+
in total incremental revenue
~$20M
from real-time engagement optimization
$20M+
from a personalized mobile plan experience
3xreturns on a cross-sell strategy that previously didn't exist
Customer Intelligence Lab · Telco case study
Over $40M in 90 Days: How a Tier One North American Telco Turned Customer Intent into Incremental Revenue
See how Intent HQ helped one of North America's largest telcos transform behavioral intelligence into real-time audience activation, personalized recommendations and new revenue opportunities.
02The challenge
What happens when billions of customer signals exist across your business, but acting on them is still slow, manual and fragmented?
The telco was not lacking data. It had billions of customer signals, sophisticated teams and advanced analytical capability. The challenge was that insight was trapped inside slow, manual and fragmented workflows, making it difficult for marketing teams to act while customer intent was still live. Campaign audiences took weeks to build. Activation depended on SQL expertise. By the time the data was ready, the moment had passed.
That was the challenge. Intent HQ helped change it.
WeeksMinutes
Time to build and activate a campaign audience.
03What you'll learn
In the case study, you'll see:
The breakthrough wasn't more data. It was making behavioral intelligence accessible, actionable and usable in real time, giving marketing teams the autonomy to act on customer intent the moment it appeared.
- 01How behavioral intelligence became accessible to marketing teams without long technical bottlenecks
- 02How outreach timing was optimized using real customer engagement patterns
- 03How behavioral signals improved personalized mobile plan recommendations
- 04How intent signals helped unlock a new home internet cross-sell opportunity
- 05Why the operational shift — from weeks to minutes — mattered commercially
The opportunity wasn't more data.It was acting on it while the moment still existed.
04The full story
Download the full case study
Get the full breakdown — the approach, the numbers, and what it means for telcos turning behavioral intelligence into real-time revenue.
See what behavioral intelligence could unlock for your business.
Talk to our team about turning your customer signals into measurable, real-time revenue.