Edge AI gives organisations real-time customer context directly from the device, without sending personal data to the cloud.
Intent HQ's Edge AI is an iOS and Android SDK that processes thousands of on-device data points across 50 signal types and turns them into structured behavioural insight. These signals span routine, movement, app usage, work context, spending patterns, and the moments when a person is most ready to engage. No PII collection is required.
This is not a data collection tool. It is a pattern-recognition engine. It works while the app is closed, translating live behavioural signals into an understanding of a customer's current state. The data stays on the handset. What moves onwards are insights, not identities.
That changes the architecture of personalisation. Instead of centralising customer data in the cloud and creating privacy exposure, Edge AI allows campaign logic to sit centrally while personalisation happens on the device. The result is better timing, more relevant engagement, and lower compliance risk.
When combined with existing customer models, Edge data has delivered a 74% improvement in prediction accuracy, strengthening churn prediction, LTV modelling, and propensity scoring. Battery use stays below 1%, around 90% of signals require no OS permissions, and new models can be delivered over the air without app updates.