We offer £50,000 — unclaimed — to any researcher, organisation, or individual who can successfully de-anonymise data produced by our privacy pipeline. No one has ever claimed it. This is not a marketing exercise. It is a standing commitment to accountability. Our anonymisation architecture has been reviewed by independent privacy researchers, challenged by academic teams, and tested in regulated environments across multiple jurisdictions. The prize remains open. We publish the methodology. We welcome scrutiny. Privacy, for us, is not a proprietary secret — it is a structural position we are prepared to defend publicly.
Why it matters:
- Standing £50,000 challenge to de-anonymise our data
- Prize remains unclaimed
- Confidence backed by scrutiny, not assertion
- Commitment to accountability in privacy architecture