Brazilian beauty retailer
Case study
Improving Engagement by 185% Through Precision-Timed Activation
How a leading Brazilian beauty retailer significantly increased engagement by reaching customers at the right moment.
Download the case study185%
Improvement in engagement
- Click-through rate
- Up to 3.7%
- Salesforce average
- 1.3%
- CTR in location-enhanced campaigns
- 5.5%
- The right user
- At the right time
- With the right message
Challenge
In Brazil, beauty isn’t just routine, it’s identity.
With over 211 million people and a USD 4.56 billion cosmetics market growing rapidly, competition is intense. Global brands compete alongside strong local players in a landscape where consumers are highly engaged and increasingly expect every interaction to feel personal, relevant, and well-timed.
For one of Brazil’s leading beauty retailers, the challenge wasn’t reach or brand awareness. The brand already had an active app user base and frequent campaign activity. The real challenge was timing.
Traditional segmentation approaches made it difficult to consistently identify when customers were most receptive to engagement. Messages often reached the right users, but not always at the right moment, limiting interaction and reducing the effectiveness of push notifications.
In a market where relevance is critical, the retailer needed a more precise way to align communication with real customer intent, without compromising user experience or privacy.
Solution
To address this challenge, the retailer explored a new approach focused on identifying moments of high receptivity, moving beyond static segmentation toward real-time, intent-based engagement.
The retailer partnered with Intent HQ to implement a precision-timed engagement approach powered by Edge AI.
Instead of relying on predefined segments, Intent HQ’s technology analyzed behavioral signals securely on-device to detect when users were most likely to engage in real time. No personal data was stored or shared, ensuring privacy by design.
This approach enabled the brand to:
Identify moments of high user receptivity
Trigger communications when users were most likely to engage
Personalize messaging at scale using behavioral context rather than assumptions
The focus was simple:
Reach the right user, at the right time, with the right message.
Illustrative
From static segmentation to precision timing
Messages often reached the right users, but not always at the right moment
The curve stands for how receptive a user is through the day and each dot for a communication. The pattern is illustrative, not campaign data.
- Scheduled: communications go out at evenly spaced times: they often reach the right users, but not always at the right moment.
- Precision-timed: each communication is triggered at a moment of high receptivity.
The real challenge was timing.
Results
Over the course of the campaign, the retailer observed a clear uplift in engagement compared to existing benchmarks.
Up to 3.7%
Click-through rate
1.3% Salesforce average
5.5%
CTR in location-enhanced campaigns
Bars are drawn to scale.
Key results included:
- Click-through rates up to 3.7%, compared to a 1.3% Salesforce average, representing an ~185% improvement
- 5.5% CTR in location-enhanced campaigns
- Strong evidence that precision-timed activation enabled more relevant and timely customer interactions
The engagement uplift highlighted the impact of precision timing as a lever for improving campaign effectiveness.
Conclusion
For this leading Brazilian beauty retailer, the campaign reinforced a critical insight:
Engagement improves when brands act on real customer intent rather than static assumptions.
By moving toward real-time, precision-timed activation, the brand demonstrated how more precise timing can drive stronger interaction with customers, while maintaining a privacy-first approach.
Intent HQ’s Edge AI shows how identifying moments of high receptivity can help brands deliver more relevant experiences at scale, without compromising user trust.
Stop missing the moment. Start capturing it.
Discover how precision-timed engagement can help brands increase interaction and deliver more relevant customer experiences.
Download the case study