How AnyPark Generated Up to 2,100 New AnyPark+ Subscribers in 45 Days

Sustainable growth doesn't come from reaching more people, it comes from engaging at the right moment.

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Up to 2,100

new AnyPark+ subscribers in 45 days

Click-through rate (CTR): 44%
Conversion rate (CVR): ~6–8%
New recurring subscription revenue (first 3 months): €10,000+

Illustration: a driver walks away from her parked car, glancing at her phone as she opens the parking app — Illustration. The moment that matters is the one when a user opens the app.

The Challenge

What happens when engagement doesn't translate into subscription growth?

AnyPark's previous case study, Driving 250% Higher Engagement with Precision Timing, showed that engaging users at the right moment significantly increased engagement with AnyPark+, AnyPark's premium subscription service.

But engagement alone wasn't enough. A large group of active AnyPark users still hadn't subscribed to AnyPark+.

To accelerate subscription growth, AnyPark needed to turn that engagement into subscriptions. It needed to reach users with an upgrade invitation at the moment they were most likely to convert.

That was the challenge. Intent HQ helped solve it.

The Solution

Building on its previous engagement strategy, AnyPark partnered with Intent HQ to turn engagement into subscription growth. Rather than relying on personalised messages or precise audience targeting, AnyPark showed every user the same AnyPark+ upgrade invitation, at the moment they opened the app. The difference came from timing. Reaching users when they were already engaged turned existing activity into recurring subscription revenue, with privacy at the heart of the experience.

“Better timing beats more targeting for us. Intent HQ read intent in real time and on-device, so we could invite the right users to upgrade at the perfect moment, more relevant for them, more revenue for us, and their privacy kept intact.”

Noam Dakar, Co-Founder, AnyPark

Illustration: a residential street lined with parked cars beside a blue-and-white painted kerb — “Better timing beats more targeting.”

The Results

The campaign delivered measurable commercial impact:

44%

Click-through rate (CTR)

~6–8%

Conversion rate (CVR)

Metric	Result
New AnyPark+ subscribers	Up to 2,100 in 45 days
Click-through rate (CTR)	44%
Conversion rate (CVR)	~6–8%
New recurring subscription revenue (first 3 months)	€10,000+

Conclusion

What began as a strategy to improve engagement evolved into a more effective way to drive subscription growth.

By combining behavioural intelligence with real-time engagement, AnyPark transformed customer intent into measurable commercial outcomes — demonstrating that sustainable growth comes not from reaching more people, but from engaging at the right moment.

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