Turn cutting-edge AI into customer value. Own the story, shape the strategy and drive growth. Join Intent HQ to define how IntentOne wins in the market
Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world. We enable brands to Act With Intent.
Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership. Intent HQ is a proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage.
The Opportunity:
Intent HQ is looking for a Senior Product Marketing Manager to lead the positioning, messaging and go-to-market approach for IntentOne.
You’ll turn sophisticated AI capabilities into clear, compelling reasons to buy. You’ll also bring customer and market insight into the business, helping Product, Sales and Marketing understand what buyers need, where we can win and how to demonstrate our value.
This is an opportunity to own the product marketing discipline, influence commercial strategy and see your work put into practice across a global market.You’ll lead product marketing across two routes to market: enterprise sales and direct mid-market acquisition. Each needs a distinct proposition, relevant evidence and a clear path to value.
Working closely with Product, Sales and the wider Marketing team, you’ll own the research, positioning and material that help customers understand IntentOne and move towards a buying decision.
You’ll combine strategic thinking with hands-on delivery. That means speaking to customers, developing propositions, writing copy, equipping sales teams and helping bring new capabilities to market.
Key Responsibilities
- Own positioning and messaging. Develop and maintain a clear, differentiated story for IntentOne, translating technical capabilities into business value across audiences, sectors and use cases.
- Build buyer and user understanding. Research their priorities, buying criteria, objections and adoption needs. Turn those insights into practical recommendations for Product, Sales and Marketing.
- Lead competitive and ecosystem intelligence. Track alternatives and market developments, identify where IntentOne has an advantage, and create useful competitive guidance for live sales opportunities.
- Develop audience propositions. Build distinct propositions for enterprise and mid-market customers, with relevant messaging, evidence and paths to value.
- Turn customer outcomes into proof. Work with customer-facing teams to identify and validate results, then develop case studies, proof points and value stories that support buying decisions.
- Support product launch planning. Coordinate positioning, audience priorities, enablement and market readiness for new capabilities. Review performance and apply what we learn.
- Evangelisation. Drive internal training, release briefings and customer or partner sessions to build confidence in how IntentOne is understood, demoed and sold.
- Equip Sales to win. Create and maintain presentations, product narratives, battlecards and objection-handling material. Support priority deals and learn from customer conversations, wins and losses.
- Guide marketing execution. Give colleagues clear messaging and evidence to use across campaigns, content, the website and events.
- Partner with the AI Transformation Lead and the VP of Design. Maintain accurate product inputs, prompts and templates that generate consistent sales and marketing materials at scale.
- Hands-on delivery. Personally produce and maintain decks, proposals, talk tracks, demo flows, battlecards and customer-facing copy, keeping them accurate and aligned with product releases.
What we’re looking for:
- At least five years of dedicated B2B product marketing experience, with the depth and ownership needed for a senior role.
- Experience marketing a technical product to business buyers, making complex capabilities understandable and commercially relevant.
- Evidence of owning positioning from research through launch, evaluation and refinement.
- Strong customer, buyer and competitive research skills.
- Excellent writing, with the ability to develop persuasive messaging, propositions and sales material yourself.
- Commercial judgement and an understanding of how product marketing contributes to pipeline, conversion and revenue.
- Confidence working across Product, Sales and Marketing, challenging assumptions constructively and building agreement.
- The ability to prioritise and follow through in a small, ambitious team.
- Enterprise and self-serve or product-led routes to market, including activation and trial-to-paid conversion.
- Category positioning or category creation.
- Telecommunications, retail, gaming or financial services sector experience.
- Practical use of AI tools to improve research, analysis and content development, supported by sound judgement and careful quality control.
What success looks like
In your first three months, you’ll build a strong understanding of IntentOne, our customers and our market, and identify where our positioning and enablement can improve.
By six months, you’ll have clear propositions for both routes to market, sales material that teams actively use, a regular competitive intelligence practice and a consistent approach to launch readiness.
Over the first year, you’ll demonstrate how your work contributes to stronger sales conversations, better conversion and improved win rates in our target segments.
Benefits
- Flexible working
- 26 days holiday (increasing with service)
- Work socials
About Intent
You leave a trail behind you every day — and it says more about what you will do next than anything you have told a company directly. Your phone registers when you fall asleep and when you wake. Your mobile network notices your commute. Your browser remembers that you wandered onto a competitor's site last Tuesday — and the Tuesday before that. You move through the world, and the world quietly takes notes.
Most companies lose the detail. A large mobile network generates hundreds of billions of events every single day — too expensive to keep in raw form. So your rich, specific, wonderfully complicated life gets compressed into an average. You become “males 25–34 in the southeast who browsed upgrades.” A bucket. A segment. And then that bucket gets blasted with messages — because when you cannot tell what someone actually wants, the only strategy left is frequency. Send more, send often, hope something lands.
We built something different. Intent runs two types of intelligence in parallel. Our cloud engine reads billions of events a day — weblogs, payments, app signals, CRM records — and finds behavioural sequences: chains of small actions that unfold in a recognisable order before someone switches, upgrades, or leaves. Our on-device Edge AI sits directly on the phone, reading 16,000 signals and distilling them into 750 insights about your current state — without any of that information ever leaving the device.
We manage over 300 million customer profiles. We underpin $115 billion in customer value. We hold 49 patents in behavioural AI, privacy architecture, and on-device intelligence. We were named AI Business of the Year 2025. And Verizon — with large data science teams of its own — has been our customer for seven years, because what we have built over a decade of patents, learning, and rigorous product development cannot be easily replicated.
Our Team
Around 110 people and growing, based across London, Barcelona, Lisbon, New York, and Tel Aviv. Engineers, data scientists, product designers, and commercial minds who collectively speak over 15 languages. United by a single conviction: when you understand human behaviour properly, relevance follows — and when relevance follows, so does value.
Why Join Intent
Work that matters at genuine scale.
Our clients have tens of millions of customers and billions of interaction events each day. You will not be optimising a landing page — you will be shaping how the world's largest enterprises understand and serve their customers.
Category-defining technology.
49 patents. An AI that reads 16,000 behavioural signals directly on your phone — data never leaves. A cloud engine that digests 250 billion events a day and delivers fresh intelligence in under 120 seconds. Privacy twins that make re-identification mathematically infeasible.
Global reach, real momentum.
Verizon, MTN Group, ABG Capital — across telecoms, financial services, retail, and social media. Expanding rapidly into Latin America, Africa, APAC, India, and the Middle East. AI Business of the Year 2025.
A place to grow — fast.
We are at an inflexion point: approaching profitability, launching a flagship agentic platform, and scaling commercially across seven regions. The people who join now will shape the next chapter.
Hybrid and flexible.
London-based roles work from the office three days a week, with the rest remote. Team members across Barcelona, Lisbon, New York, South Africa, Nigeria, Brazil, India, and Tel Aviv — a genuinely international team solving genuinely global problems.
Our Values — In Practice
Human-first. No one is average. We start with individual reality, motivation, and context — not statistical convenience or abstract users.
Principled. Privacy is a human right — a design principle, not a legal afterthought. Trust is foundational, not optional.
Ambitious. We anticipate the edge — looking ahead early and building what others assume cannot yet be built.
Inclusive. Intentionally relevant. Every interaction should earn its place — serving simply, with clarity in product, communication, and action.
In service. We serve simply — to our customers, to each other, and to the work itself. No unnecessary complexity, no ego in the way.