About us

Who We Are

Intent HQ, is a visionary company redefining the landscape of AI and customer data analytics, firmly placing customer privacy at the heart of scalable, personalized marketing strategies and data monetization.

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Helping businesses unlock their customer data

We are pioneers in transforming first-party customer and transaction data into actionable, human-like insights that power your customer prediction models. Our leading-edge patented AI technologies empower global enterprises to shift away from mass marketing towards more balanced, value-driven customer interactions.

How we do it

Our Customer AI platform manages over 100 million profiles, processing over 139 billion events daily and 130TB monthly, ensuring compliance and privacy. With ten years of AI development and £60M invested, our innovation is protected by 37 patents.  Applying bespoke data science and AI trained on millions of customer data points, we identify the signal, discarding personal data to make this a completely privacy-safe process. Our xChange marketplace makes it easy for data owners to sell or buy insights, and enhance their data using models from our Insight Maker community.

Who we are

Named AI Company of the Year at the British Data Awards 2024 and recognized by the FT1000 as one of Europe’s fastest-growing companies for the third consecutive year, Intent HQ also ranks among the top 100 Edge Computing Companies. 

We are a global team of more than 100 data scientists, digital marketers, CRM experts and psychologists, with operations in London, New York, Barcelona, Lisbon and Tel Aviv.

Named AI Company of the Year at the British Data Awards 2024, also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession, and declared by STL Partners in the Top 100 Edge Computing Companies of 2024

About

Meet the people behind the mission

Discover the brilliant minds driving our success.

Jonathan Lakin is CEO at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Jonathan Lakin

CEO

Gordon Power

Chairman

Peter Munro is Chief Financial Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Peter Munro

Group CFO

Sharifah Amirah is Chief Client Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Sharifah Amirah

Chief Client Officer

Jonathan Woolf is Chief Commercial Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Jonathan Woolf

Chief Revenue Officer

Ofer Tziperman is SVP Business Development at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Ofer Tziperman

SVP Business Development

Kevin Magee is Chief Technology Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Kevin Magee

Chief Technology Officer

Lawrence Chapman is Chief Operating Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Lawrence Chapman

Chief Operating Officer

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Diversity, equity & inclusion at Intent HQ

Our DEI Mission:

“To create, grow, and sustain a global, diverse and inclusive culture, where differences drive innovative solutions to help meet the needs of our teams and our customers“.

We recognize the power of a passionate, inclusive culture that promotes the power of the individual in creating a more equitable environment for all employees. This does not just mean recruiting diverse talent, but striving to ensure that we develop and retain an empowered workforce that allows for different perspectives and backgrounds to flourish, push innovation, support growth and enable robust, well-rounded decision-making and outcomes.

Here at Intent HQ, we see DEI as part of our DNA, and, steered by our ‘ConnectwithIntent’ team, we strive to embed our initiatives into the fabric of our business, connecting at all levels of our organisational dimensions.

We cannot claim to be perfect, understanding that there will always be opportunity to improve and develop, but we are excited to continue on our journey to strive to be the best version of ourselves, offering all employees a diverse, inclusive culture in which differences drive innovation.

We welcome the opportunity to discuss our initiatives with you.

Recent Dei Achievements

Winner of ’Best Tech Employer (51-149 Employees)’ at the Women in Tech Awards 2022 and 2023. Finalists for the 2023 ‘Best Parental Support’ award.