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Find out more about:
Streamlining data
Ensuring customer privacy
Recognizing patterns of behavior
Personalization of messaging
Effective timing
Every Communication Service Provider (CSP) wants to do personalization well. In fact, this is more vital than ever when it comes to marketing, as the majority of customers won’t even interact with a message from a brand unless it is tailored specifically to them.
But most CSPs aren’t managing this. Simply adding the recipient’s name to the greeting of an email isn’t true personalization. What is true personalization is the ability to deliver the right message to the right customer at the right time, and in the right way.
Being unable to do this on-demand and at scale, while still maintaining the level of privacy customers expect, is where many efforts fall down.
As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must. To do this, it’s […]
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]
Personalization is not easy. Customers expect companies to recognize and engage with them in real-time. That’s the level of Personalization that we expect as consumers in today’s world. Unfortunately, few marketers are able to act this quickly.