II Congreso Cátedra Intent HQ
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
5 Reasons Personalization Fails
1 min. Read
Download our free guide to find out why True Personalization could help take your business to the next level.
Find out more about:
- Streamlining data
- Ensuring customer privacy
- Recognizing patterns of behavior
- Personalization of messaging
- Effective timing
Every Communication Service Provider (CSP) wants to do personalization well. In fact, this is more vital than ever when it comes to marketing, as the majority of customers won’t even interact with a message from a brand unless it is tailored specifically to them.
But most CSPs aren’t managing this. Simply adding the recipient’s name to the greeting of an email isn’t true personalization. What is true personalization is the ability to deliver the right message to the right customer at the right time, and in the right way.
Being unable to do this on-demand and at scale, while still maintaining the level of privacy customers expect, is where many efforts fall down.
Download our free guide below
Related Content
Go Deeper
Why Telcos Need True Personalization to Survive – eBook
Download our free eBook to find out why True Personalization could help take your business to the next level.
Data Monetization for a Cookie-Less Future
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
Getting upsell campaigns right – why personalization matters
There’s more than one way to grow your business. But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial. You’re already at an advantage with these people as you have […]