Research Report: Telcos, Personalization and the Missing Millions
Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.
Why customer segmentation needs to become more dynamic
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables… Continue reading Why customer segmentation needs to become more dynamic
Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer
Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer New York – November 29, 2022 – Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the… Continue reading Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer
Intent HQ wins Best Tech Employer at Woman In Tech Awards 2022
Intent HQ is delighted to have gained industry wide recognition for excellence in Diversity and Inclusion (D&I), after winning ‘Best Tech Employer’ in the SMB category at this year’s Women in Tech Awards. This prestigious award recognises employers with 50-149 employees who have demonstrated an outstanding effort over the past 18 months to attract and… Continue reading Intent HQ wins Best Tech Employer at Woman In Tech Awards 2022