Mass marketing doesn’t work for consumers, the environment, or your company’s ROI. Read our webinar recap – Mass Marketing is Broken. How Sustainable Strategies Are Fixing This.
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Talk – Using Causal AI to Transform Customer Marketing
Join Intent HQ and Databricks at Big Data Ldn 2023. Learn how Intent HQ uses Causal AI to understand what motivates customers to engage positively with a subscription model business.
Intent HQ Celebrates Second Consecutive Win as Women in Tech’s Best Employer in the 50-149 Employees Category
Intent HQ is proud to announce we won the Women in Tech Best Employer award in the 50-149 employees category for the second consecutive year. This remarkable achievement showcases Intent HQ’s unwavering commitment to fostering Diversity, Equity, and Inclusion (DE&I) within our organization. Quadrupling the Team: Evidencing Year on Year Growth of Female Hires Diversity, […]
In this podcast episode, our Chief Revenue Officer, Jonathan Woolf, sits down with Nicky Daniels from Innovation Martlesham to dive into the world of telcos and explore how big data and artificial intelligence are revolutionizing the industry.
The biggest problem that telecom operators face is keeping up with the demands of the connected customer. The bar isn’t being set by traditional competitors but by the renowned FANG (Facebook, Amazon, Netflix and Google) companies that have stolen wallet share and commoditised telcos’ offerings.
It’s been quite a year for us, working with clients across various continents, growing our teams both in the London and US offices, that we’re beginning to lose track of what we’ve been up to…so we thought we’d take this opportunity to do a quick roundup of our year and share some of our favourite moments here with you.
Data lakes have been around for eight years, and while the original concept was promising, many of the lakes have unfortunately turned into data swamps. This has prompted criticism of the concept itself.
This week we were in New York to attend Forrester’s CX NYC, the 10th running of the event, with around 1300 business leaders converging to hear success stories and challenges with all things CX-related.
At the recent AICONICS Awards, now in its 3rd year running, Intent HQ was shortlisted in the “Best Application for Sales and Marketing” and “Best Innovation in Deep Learning”.
Forrester Now Tech reports are widely recognised as a guide to business leaders looking to understand and evaluate technology solution landscapes. This report highlights how businesses can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. It offers insights on suppliers in three key segments and guidance on how best to approach strategy and selection.
New artificial intelligence and machine learning techniques will help telecoms businesses make transformative changes to customers’ experiences of their brand. There is a new opportunity to become ‘customer first’, led by a human-like connection with each and every customer.
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
It seems unlikely that telcos are a rich breeding ground for the next set of breakthroughs in AI, but they are, they just don’t know it.
Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)
This week saw the launch of the latest version of Intent HQ’s customer intelligence dashboard and insight tool. This launch marks a major milestone as clients now have access to a revolutionary new way to understand customer behaviour across billions of data points and to give business users and executives alike the capability to understand their customers as humans.
It’s 2017, and you would have thought that creating evidence-based systems of decision has never been easier. After all aren’t the FANG (Facebook, Amazon, Netflix & Google) doing this day in day out? Aren’t closed loop digital systems all hooked up with continual measurement, and isn’t every vendor under the sun promising you it’s easy? It can’t be that difficult!