Enriched customer data to give human-centric insights
Build target audiences that drive campaign lift
Marketing campaigns can’t be effective if they’re not reaching the right audience. Efforts may be wasted by attempting to engage with people who are not interested in the offers being made. So how can you use advanced campaign analysis to improve this and identify the right audience to speak to?
Differentiate your customer base
Increase customer engagement and ROI for campaigns through insight into target audience clusters. Identify the groups of individuals most attuned to your marketing campaigns.
Privacy-focused interests-centric customer segmentation
Enhance customer engagement and drive an increase in ROI through the creation of clusters of individuals grouped by interest who match your marketing objectives.
Better understand your customer interests
Pioneering the extraction of human-centric customer understanding from network-based event data, Intent HQ’s Customer Interests insight is uniquely enriched from your data and optimized for real-time insight activation.
Building better brand partnerships
Know which brands have a greater appeal to your customers and you can open up opportunities for more engaging brand partnerships and offers that will deliver enhanced ROI for your business.
Privacy-secure analysis of data
Privacy and GDPR/CCPA compliance is at the heart of the Intent HQ platform. Vectorizing tokenized data into Embeddings provides the highest degree of privacy and real-time complex data processing at scale.