We’re witnessing a sweeping change in the way brands sell, service, and communicate with their customers.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization. Today’s customer doesn’t just expect personalization, he demands personalization.
Whilst Amazon and Netflix are succeeding at it, many companies struggle to up their game.
Why does this happen – and what’s involved in putting your customer first?
Sharifah Amirah, Chief Client Officer at Intent HQ discusses this topic with Alastair Greener on the Business Reporter Channel.
Over the last 20 years, there’s no piece of technology that has revolutionised the way we live and work more than the mobile phone. It has transformed from a clunky curiosity to a powerful pocket computer that is all things to all people.
If attention is the new currency, there simply isn’t enough of it to go around. Click-through rates are in the gutter, adblock use is growing, free reach on social isn’t free anymore, and organic search traffic is declining.