# Intent — Complete Content Export
> This is the llms-full.txt for Intent (intenthq.com + intent.one).
> It contains the complete public content from the Sanity Content Lake.
> For a curated index with links, see: https://intenthq.com/llms.txt
> Generated: 2026-08-19T09:08:17.435Z
## Company
**Headline:** AI that understands human intent
**Subtext:** Intent helps organisations recognise when people are ready to act — using privacy-safe intelligence built from real behaviour, not assumptions.
**Key stats:** 300M+ Customer profiles managed. $115bn Customer value underpinned. 49 Patents. AI Business of the Year 2025.
### The Difference
We see every human as an individual.
We believe every human is unique - and that treating them otherwise is both a commercial mistake and an ethical failure. Intent was built to close the gap between what organisations assume about their customers and what is actually true. When that gap closes, relevance improves, trust builds, and value follows - for everyone.
**Certifications:** SOC 2 Type II · ISO 27001 · ISO 27018
## Technology (8 Layers)
### Layer 01: Edge AI
URL: https://intenthq.com/deeptech/edge-ai
The intelligence lives on the device. Not in the cloud.
Real-time customer context, generated on the device and kept private by design.
**Why it matters:**
- Real-time context without cloud-level exposure
- Better timing and relevance in customer engagement
- Lower privacy and compliance risk
- Simple deployment through SDK integration
### Layer 02: High-Velocity Signal
URL: https://intenthq.com/deeptech/high-velocity-signal
250 billion events a day. The signal is in there.
Behaviour at production scale, made usable while the moment still matters.
**Why it matters:**
- Detects intent before it becomes visible in conventional systems
- Turns noisy, high-volume data into usable intelligence fast
- Surfaces local and regional brand affinity, not just global signals
- Works with existing client infrastructure
### Layer 03: Intent AI
URL: https://intenthq.com/deeptech/intent-ai
Not prediction. Recognition.
AI that reads the shape of a decision, not just the record of an action.
**Why it matters:**
- Reveals readiness, motivation, and risk more accurately
- Improves targeting, timing, and decision quality
- Builds from behaviour rather than demographic assumption
- Supports explainable, governed AI deployment
### Layer 04: Privacy Twins
URL: https://intenthq.com/deeptech/privacy-twins
The intelligence of an individual. The identity of no one.
A privacy-preserving behavioural replica that keeps the value of the signal without exposing the person.
**Why it matters:**
- Preserves signal while reducing identity exposure
- Enables safer collaboration across teams and jurisdictions
- Supports richer analysis in regulated environments
- Turns privacy into a structural advantage
### Layer 05: Marketing Agents
URL: https://intenthq.com/deeptech/marketing-agents
From signal to moment, autonomously.
Agents that turn detected intent into timely action while the opportunity still exists.
**Why it matters:**
- Acts on intent while it is still commercially useful
- Reduces manual orchestration and channel fragmentation
- Improves performance through continuous feedback
- Scales relevance across large customer bases
### Layer 06: IntentOne
URL: https://intenthq.com/deeptech/intentone
One operating layer for intelligence and action.
A single place to manage data, audiences, agents, activation, and governance.
**Why it matters:**
- Shortens the path from insight to activation
- Makes advanced intelligence usable beyond technical teams
- Centralises governance and privacy controls
- Reduces operational complexity across the stack
### Layer 07: Built to Scale
URL: https://intenthq.com/deeptech/built-to-scale
Proven at one of the hardest scales in the world.
Scale only matters if the intelligence stays individual.
**Why it matters:**
- Proven under demanding production conditions
- Maintains individual-level intelligence at large scale
- Delivers measurable commercial impact, not just throughput
- Gives enterprise clients confidence in performance and resilience
### Layer 08: Deep Signal
URL: https://intenthq.com/deeptech/deep-signal
Every signal. One pipeline. Under 120 seconds.
Deep Signal is the real-time signal layer behind Intent HQ.
**Why it matters:**
- Makes signal usable while the commercial moment still exists
- Creates a consistent feature layer across systems and channels
- Improves governance, traceability, and control
- Reduces the cost of fragmented customer data
## Privacy Architecture
### Privacy by design. Not by policy.
URL: https://intenthq.com/deep-privacy/compliance
Privacy by design. Not by policy.
An engineering approach to privacy that supports both regulation and real-world commercial use.
### End-to-end. No weak points.
URL: https://intenthq.com/deep-privacy/pipelines
End-to-end. No weak points.
Protection that holds from the moment a signal is generated to the moment it is used.
### Mathematical guarantees. Not approximations.
URL: https://intenthq.com/deep-privacy/differential-privacy
Mathematical guarantees. Not approximations.
Formal privacy protection that does not rely on policy language alone.
### Individual relevance. Zero individual exposure.
URL: https://intenthq.com/deep-privacy/blind-personalisation
Individual relevance. Zero individual exposure.
Personalised experiences built from live context rather than centralised identity.
### Intelligence without identity.
URL: https://intenthq.com/deep-privacy/privacy-twins
Intelligence without identity.
A way to move behavioural intelligence without moving personal records with it.
### Privacy-Preserving Model Training
URL: https://intenthq.com/deep-privacy/privacy-preserving-model-training
Train on behaviour. Never on identity.
A learning architecture that keeps model utility high while reducing personal data exposure.
### Privacy patents.
URL: https://intenthq.com/deep-privacy/patents
Privacy patents.
Intent HQ holds multiple patents specifically covering privacy-preserving techniques.
### We offer £50,000 to anyone who can break it.
URL: https://intenthq.com/deep-privacy/anonymisation
We offer £50,000 to anyone who can break it.
Confidence in the privacy architecture, backed by scrutiny rather than assertion.
## Solutions (Human Guides)
### The People Who Turn Intelligence Into Revenue
URL: https://intenthq.com/human-guides/practitioner-guidance
*01.*
Human Guides are experienced practitioners who embed with your teams and take shared ownership of outcomes.
### Start With the Decision You Are Not Making
URL: https://intenthq.com/human-guides/starting-well
*02.*
Your Human Guide begins with the decision that matters most — then builds the path from signal to value.
### The Revenue Imperative
URL: https://intenthq.com/human-guides/revenue-imperative
*03.*
The real return comes from revenue growth, not efficiency savings.
### Building Sustained ROI
URL: https://intenthq.com/human-guides/sustained-roi
*04.*
Your Human Guide stays with you after launch — because that is when the real value compounds.
### A Redesign of How You Know Your Customers
URL: https://intenthq.com/human-guides/transformation-frame
*05.*
The organisations pulling ahead treat AI as a workflow and culture transformation, not a tech project.
### Evidence Library
URL: https://intenthq.com/human-guides/evidence-library
*06.*
A growing body of real-world outcomes, benchmarks, and applied learning from client delivery.
## IntentOne Platform (intent.one)
**Headline:** No one is average.
**Subtext:** IntentOne is an opportunity engine that mines deep real-time customer signals, surfaces ranked commercial opportunities, and acts at the precise moment of maximum relevance, all without a single byte of personal data leaving the device.
### Opportunity Intelligence, end-to-end.
IntentOne connects your business goals to customer moments, automatically. It understands your market context, recommends goals, identifies the data that matters, surfaces real-time opportunities, and activates the perfect message in the perfect channel, at the right time. A learning loop that compounds with every cycle, making each interaction smarter than the last.
**Step 01: Your Context**
[object Object]
**Step 02: Your Goals**
[object Object]
**Step 03: Your Data**
[object Object],[object Object],[object Object]
**Step 04: Opportunities**
[object Object]
**Step 05: Moments**
[object Object]
**Step 06: Message Personalisation**
[object Object]
**Step 07: Activation**
[object Object]
**Step 08: Learning**
[object Object]
**See IntentOne work with your data.:** Most clients begin generating intelligence within weeks, not the quarters typical of enterprise deployments.
- [ROI Calculator](https://intent.one/product/roi)
- [Demo / Signup](https://intent.one/product/signup)
## Use Cases
### CVM (Customer Value Management) (cvm)
URL: https://intent.one/product/use-cases/cvm
Grow the value of every relationship.
Customer Value Management is how growth gets operationalised across the customer lifecycle. IntentOne turns behavioural signals into clear, individual-level opportunities across retention, revenue, engagement, and hyperpersonalisation, so brands can act on what each customer needs next.
**Key metrics:** 36x conversion uplift, £28M incremental revenue, +204% redemption increase, 185% CTR improvement
### Fraud & Credit (fraud-credit)
URL: https://intent.one/product/use-cases/fraud-credit
Behavioural truth as a fraud signal.
Traditional fraud and risk systems are built on transaction patterns, static attributes, and known signatures. IntentOne adds a behavioural layer, detecting anomalies, financial stress, and emerging risk at the individual level through Edge AI processing in real time. The result is earlier detection, better decisioning, and a stronger signal for both fraud prevention and credit assessment.
**Key metrics:** 14x click-through uplift, 16,000+ behavioural dimensions for risk scoring
### Retail (retail)
URL: https://intent.one/product/use-cases/retail
From browsing to buying. Seen in real time.
Retail intelligence has traditionally been built on purchase history. IntentOne works further upstream, turning behavioural signals into clear, actionable opportunities before conversion happens. By observing interests, brand affinities, digital lifestyle signals, and in-market intent, it helps retailers act on demand while it is still forming, not after it has already passed.
**Key metrics:** 2.56x conversion rate improvement, 1.6x click-through rate uplift, 45% engagement uplift, 5.5% peak CTR (vs 1.3% industry)
### Consumer Apps (consumer-apps)
URL: https://intent.one/product/use-cases/consumer-apps
Build habits, not just installs.
Installs are easy to acquire. Lasting usage is harder to earn. IntentOne gives product teams a behavioural intelligence layer that helps them understand who is likely to activate, what drives deeper engagement, and when to intervene before interest fades. The goal is not more users in the funnel. It is more users building a real relationship with the product.
### Data Science (data-science)
URL: https://intent.one/product/use-cases/data-science
The data you need without the data you should not have.
Data science teams need rich behavioural features to build better models. IntentOne provides 16,000+ pre-computed interest categories, brand affinities, and intent signals through privacy-safe pipelines. No personal data transmitted. No compliance risk.
**Key metrics:** 3.5%–65% model performance improvement, 16,000+ pre-computed interest categories, 49 patents in privacy-preserving AI, 325M profiles processed
## Evidence Registry (10 verified claims)
### £50,000 anonymisation challenge — unclaimed
- **Value:** £50,000
- **Metric:** anonymisation_challenge
- **Source:** Public challenge, open since 2019
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2026-03-01
### $85 billion of customer value underpinned
- **Value:** $85B
- **Metric:** customer_value_managed
- **Source:** Client-reported CLV of populations under active IntentOne management
- **Customer:** Aggregate across client base
- **Sector:** Cross-sector
- **Period:** Cumulative to March 2026
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2026-01-01
### 136% programme engagement increase
- **Value:** 136%
- **Metric:** subscriber_reach_increase
- **Source:** Before/after comparison with control group
- **Customer:** European loyalty platform
- **Sector:** Loyalty & Rewards
- **Period:** Q1 2024 – Q4 2024
- **Sample size:** 8.7M loyalty members
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2025-01-01
### 185% click-through rate improvement
- **Value:** 185%
- **Metric:** ctr_improvement
- **Source:** Controlled A/B test with behavioural timing vs scheduled sends
- **Customer:** Brazilian beauty retailer
- **Sector:** Retail
- **Period:** Q2 2024 – Q4 2024
- **Sample size:** 1.2M app users
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2025-01-01
- **Case study:** Improving Engagement by 185% Through Precision-Timed Activation
### 2.56x conversion rate improvement
- **Value:** 2.56x
- **Metric:** conversion_vs_control
- **Source:** Head-to-head campaign comparison over 6 months
- **Customer:** Asian beauty retailer
- **Sector:** Retail
- **Period:** Q3 2024 – Q1 2025
- **Sample size:** 3.1M customers
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2025-02-01
- **Case study:** 1.6x CTR and 2.56x Conversion in Beauty Retail
### 300M+ profiles managed
- **Value:** 300M+
- **Metric:** profiles_processed
- **Source:** Sum of contracted profile volumes across live deployments
- **Customer:** Aggregate across deployments
- **Sector:** Cross-sector
- **Period:** Cumulative to March 2026
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2026-03-01
### 36x conversion uplift
- **Value:** 36x
- **Metric:** conversion_rate_improvement
- **Source:** Behavioural intent targeting vs control segment
- **Customer:** North American telco
- **Sector:** Telecommunications
- **Period:** 2023 – 2025
- **Sample size:** 28M subscribers
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2025-02-01
- **Case study:** Tier One North American Telco — $40M in 90 days
### 49 patents across privacy, Edge AI, and personalisation
- **Value:** 49
- **Metric:** patent_count
- **Source:** USPTO + EPO patent registry
- **Sector:** Technology
- **Period:** 2014–2026
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2026-02-01
### 9x campaign response uplift
- **Value:** 9x
- **Metric:** campaign_conversion_uplift
- **Source:** A/B test, 6-month measurement period
- **Customer:** Indian financial services provider
- **Sector:** Financial Services
- **Period:** Q3 2024 – Q1 2025
- **Sample size:** 4.2M customers
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2025-02-01
### Zero data breaches since founding (2014)
- **Value:** 0
- **Metric:** data_breach_count
- **Source:** Internal security audit + SOC 2 reports
- **Methodology:** [object Object]
- **Confidence:** high
- **Last verified:** 2026-02-01
## Innovation Portfolio (50 Firsts, 31 patents)
### #1: Your Phone Already Knows You’re Leaving That Parking Spot
**Theme:** parking
**Patent:** Patent US 8,576,092, 2013
**Technology layer:** Edge AI
**Led to:** Firsts #2, #3, #4
### #2: Strangers Teaching Strangers Where to Park
**Theme:** parking
**Patent:** Patent US 9,135,821, 2015
**Technology layer:** Edge AI
**Built on:** Firsts #1
**Led to:** Firsts #3, #4
### #3: The Neighbourhood That Maps Itself
**Theme:** parking
**Patent:** Patent US 9,830,819, 2017
**Technology layer:** Edge AI
**Built on:** Firsts #1, #2
**Led to:** Firsts #5, #6
### #4: Five Minutes Before You Move, Your Phone Already Told the City
**Theme:** parking
**Patent:** Patent US 10,152,889, 2018
**Technology layer:** High-Velocity Signal
**Built on:** Firsts #1, #2
**Led to:** Firsts #6, #12
### #5: Counting Empty Spaces Without Counting Anything
**Theme:** parking
**Patent:** Patent US 9,734,713, 2017
**Technology layer:** Deep Signal
**Built on:** Firsts #3
**Led to:** Firsts #6, #7
### #6: The Traffic Report Nobody Had to File
**Theme:** parking
**Patent:** Patent US 10,229,593, 2019
**Technology layer:** Deep Signal
**Built on:** Firsts #4, #5
**Led to:** Firsts #12
### #7: Shanghai Learns to Park Like Tel Aviv
**Theme:** parking
**Patent:** Patent CN 201480051905X, 2018, CN
**Technology layer:** Built to Scale
**Built on:** Firsts #5
### #8: The Meter That Reads Itself
**Theme:** parking
**Patent:** Patent US 11,010,988, 2021
**Technology layer:** Edge AI
### #9: The Stock Exchange of Kerb Space
**Theme:** parking
**Patent:** Patent US 11,094,003, 2021
**Technology layer:** Marketing Agents
**Led to:** Firsts #10
### #10: Going Once, Going Twice — Sold to the Silver Peugeot
**Theme:** parking
**Patent:** Patent US 11,068,972, 2021
**Technology layer:** Marketing Agents
**Built on:** Firsts #9
### #11: The Event Hunter That Never Sleeps
**Theme:** parking
**Patent:** Patent US 10,529,234, 2020
**Technology layer:** High-Velocity Signal
### #12: Parking Choreography
**Theme:** parking
**Patent:** Patent US 10,629,078, 2020
**Technology layer:** Intent AI
**Built on:** Firsts #4, #6
### #13: The Phone That Refuses to Sleep at the Wheel
**Theme:** mobility
**Patent:** Patent US 9,501,292, 2016
**Technology layer:** Edge AI
**Led to:** Firsts #14, #15
### #14: Are You Walking, Driving, or Sitting on a Train? Your Phone Figured It Out
**Theme:** mobility
**Patent:** Patent US 9,933,450, 2018
**Technology layer:** Edge AI
**Built on:** Firsts #13
**Led to:** Firsts #15, #16, #22
### #15: Your Phone Knows Which Car It’s In
**Theme:** mobility
**Patent:** Patent US 9,801,027, 2017
**Technology layer:** Edge AI
**Built on:** Firsts #13, #14
**Led to:** Firsts #16, #17, #18
### #16: The Invisible Co-Pilot
**Theme:** mobility
**Patent:** Patent US 10,560,821, 2020
**Technology layer:** Edge AI
**Built on:** Firsts #15
**Led to:** Firsts #18
### #17: A Car That Knows Its Driver — Without Being Told
**Theme:** mobility
**Patent:** Patent CN ZL 2014 8 0051904.5, 2019, CN
**Technology layer:** Edge AI
**Built on:** Firsts #15
### #18: One Sensor Array, A Thousand Answers
**Theme:** mobility
**Patent:** Patent US 2018/0,027,387, 2018
**Technology layer:** Deep Signal
**Built on:** Firsts #15, #16
### #19: The Commute You Haven’t Taken Yet — Already Shared
**Theme:** mobility
**Patent:** Patent US 11,182,871, 2021
**Technology layer:** High-Velocity Signal
### #20: Finding Your Friend on the 8:47 Bus — Without GPS
**Theme:** mobility
**Patent:** Patent US 10,820,161, 2020
**Technology layer:** Edge AI
### #21: A 3D Map Drawn by Barometers
**Theme:** mobility
**Patent:** Patent US 10,719,983, 2020
**Technology layer:** Deep Signal
### #22: The Phone That Calls for Help Before You Can
**Theme:** safety
**Patent:** Patent US 11,203,314, 2021
**Technology layer:** Edge AI
**Built on:** Firsts #14
**Led to:** Firsts #23
### #23: A Second Pair of Eyes on Every Road
**Theme:** safety
**Patent:** Patent US 11,752,962, 2023
**Technology layer:** Edge AI
**Built on:** Firsts #22
### #24: The Person Who Doesn’t Exist — But Behaves Exactly Like You
**Theme:** privacy
**Patent:** Patent US 11,494,808, 2022
**Technology layer:** Privacy Twins
**Led to:** Firsts #25
### #25: Privacy Twins 2.0: Now With Better Disguises
**Theme:** privacy
**Patent:** Patent US 11,978,089, 2024
**Technology layer:** Privacy Twins
**Built on:** Firsts #24
### #26: Your Browsing History, Without the History
**Theme:** privacy
**Patent:** Patent US 11,308,522, 2022
**Technology layer:** Privacy Twins
### #27: Tracked Everywhere. Known Nowhere.
**Theme:** privacy
**Patent:** Patent US 11,966,496, 2024
**Technology layer:** Privacy Twins
**Led to:** Firsts #28
### #28: The Map That Can’t Remember Faces
**Theme:** privacy
**Patent:** Patent US 12,326,962, 2025
**Technology layer:** Privacy Twins
**Built on:** Firsts #27
### #29: Data That Forgets Who Sent It
**Theme:** privacy
**Patent:** Patent US 12,045,368, 2024
**Technology layer:** Privacy Twins
**Led to:** Firsts #30
### #30: The ID That Self-Destructs After Every Sentence
**Theme:** privacy
**Patent:** Patent US 2024-0338482, 2024
**Technology layer:** Privacy Twins
**Built on:** Firsts #29
### #31: Content That Finds You — Without Knowing You Exist
**Theme:** distributed
**Patent:** Patent US 12,205,148, 2025
**Technology layer:** Edge AI
### #32: Two Brains, One Intelligence
**Theme:** platform
**Technology layer:** IntentOne
### #33: The Intelligence Factory That Turns Clicks Into Why
**Theme:** platform
**Technology layer:** Deep Signal
### #34: 384 Dimensions of You — And None of Them Are Your Name
**Theme:** platform
**Technology layer:** Deep Signal
### #35: The Moment Detector
**Theme:** platform
**Technology layer:** Intent AI
### #36: 16,000 Data Points Across Two Platforms. Zero Sent to the Cloud.
**Theme:** platform
**Technology layer:** Edge AI
### #37: The Pull, Not the Push
**Theme:** platform
**Technology layer:** Intent AI
### #38: 250 Billion Signals a Day. Every One of Them Understood.
**Theme:** platform
**Technology layer:** Built to Scale
### #39: The Telco That Finally Understands Its Own Customers
**Theme:** platform
**Technology layer:** Marketing Agents
### #40: Fraud Detection That Lives Inside the App It’s Protecting
**Theme:** platform
**Technology layer:** IntentOne
### #41: The SDK That Knows You’re Moving House Before You’ve Told Anyone
**Theme:** platform
**Technology layer:** Edge AI
### #42: Google’s AI, Running on Your Phone, Inside Our SDK
**Theme:** platform
**Technology layer:** Edge AI
### #43: 500 Kilometres in Five Minutes? Caught.
**Theme:** platform
**Technology layer:** Marketing Agents
### #44: Find Me Apple Fans Who Are About to Switch
**Theme:** platform
**Technology layer:** Intent AI
**Built on:** Firsts #34
### #45: The Algorithm That Knows You Love Nike — Even Though You Never Told It
**Theme:** platform
**Technology layer:** Intent AI
### #46: Every Click a Clue. Every Session a Story.
**Theme:** platform
**Technology layer:** Deep Signal
### #47: What Happens When the App Is Closed? We Still Know.
**Theme:** platform
**Technology layer:** High-Velocity Signal
### #48: The Right to Be Forgotten — Built Into the Architecture, Not Bolted On
**Theme:** platform
**Technology layer:** Privacy Twins
### #49: 50× Faster Than Legacy — And It Doesn’t Need to Know Their Names
**Theme:** platform
**Technology layer:** Built to Scale
### #50: The More We Know About People, the Less We Know About Any Person
**Theme:** platform
**Technology layer:** IntentOne
## ROI Model
- **Churn reduction:** 3.5%
- **Campaign uplift:** 9%
- **Lifetime value multiplier:** 1.24x
- **CTR improvement:** 185%
- **Revenue uplift:** 12%
- **Disclaimer:** Projections are illustrative estimates derived from verified deployment results. Actual outcomes vary by operator, data quality, and implementation scope. All underlying metrics are A/B tested with randomised controls.
- **Last updated:** 2026-03-01
- [Interactive Calculator](https://intent.one/product/roi)
## Knowledge Base (19 documents)
### deep-signal
**Deep Signal Pipeline** (confidence: high, verified: 2026-03-15)
Deep Signal is Intent HQ’s unified signal middleware. Apache Kafka event backbone. Medallion architecture: Bronze (raw), Silver (cleaned, deduplicated), Gold (enriched). 120-second freshness guarantee from event to enriched feature. Identity stitching across Edge SDK, web, CRM, network identifiers. Unity Catalog governance with full lineage. Schema validation, deduplication, differential privacy noise injection at every stage.
Highlights:
- Apache Kafka event backbone with exactly-once delivery
- 120-second freshness guarantee
- Cross-source identity stitching (probabilistic matching)
- Medallion architecture: Bronze → Silver → Gold
- Unity Catalog governance with full data lineage
Keywords: deep signal, kafka, data pipeline, identity stitching, medallion, freshness, data quality
### edge-ai
**Edge AI and Signal Processing** (confidence: high, verified: 2026-03-01)
Intent's Edge AI processes behavioural signals on the operator's own infrastructure. Raw data never moves. The intelligence — models, scores, segments — travels to the data. This eliminates data transfer risk and enables real-time processing at scale.
Highlights:
- AI models deploy to operator infrastructure
- Raw data never extracted or transferred
- Real-time signal processing at 300M+ profile scale
- 14 patents in Edge AI technology
- Sub-second query response in production
Keywords: edge AI, on-premise, real-time, signal processing, deployment
### high-velocity-signal
**High-Velocity Signal Processing** (confidence: high, verified: 2026-03-15)
Intent HQ processes 250 billion events per day from network, payment, clickstream, and real-time app sources. The honest signal problem is not data shortage but data invisibility. High-velocity behavioural exhaust contains richer intent signals than CRM data. Cross-source context resolves ambiguous signals (e.g. fraud vs purchase intent). Local brand affinity detection gives regional operators intelligence global platforms cannot provide.
Highlights:
- 250 billion events processed daily
- Cross-source context disambiguation
- Local and regional brand affinity detection
- Privacy protections applied at ingestion
- Signal-to-noise extraction in under 120 seconds
Keywords: high-velocity, behavioural exhaust, network events, payment data, brand affinity, telco
### integration
**IntentOne Deployment: Timeline and Approach** (confidence: high, verified: 2026-03-22)
IntentOne deployment follows a phased approach designed to deliver first value within 30 days and full value by 90 days. Phase 1 (Days 0-14): Connect core data sources (SDK device data, weblogs, CRM, campaign history), set up the client context (sector, objectives, products, pricing, segments), and produce a governed 'intent ready' customer layer. Phase 2 (Days 14-30): First insights delivered — data quality metrics, freshness indicators, coverage checks, and initial data dictionary. Users can ask questions in natural language and receive client-specific visualisations. Phase 3 (Days 30-90): Opportunity generation active, campaign activation wired, performance learning begins. Health metrics tracked throughout: Time to First Data (<14 days), Data Quality Score, Enrichment Coverage, and Insight Stability. Onboarding is repeatable with minimal bespoke work per client.
Highlights:
- First value within 30 days, full value by 90 days
- Days 0-14: data connection, client context setup, governed customer layer
- Days 14-30: first insights, data quality, natural language queries
- Days 30-90: opportunity generation, campaign activation, performance learning
- Health metrics: Time to First Data <14 days, Data Quality Score, Enrichment Coverage
Keywords: deployment, timeline, onboarding, implementation, how long, time to value, setup, integration, days, weeks
Follow-up questions:
- What data sources need to be connected first?
- What does our team need to provide during onboarding?
- How does the data quality monitoring work?
**Integration and Activation** (confidence: high, verified: 2026-02-01)
Intent integrates with existing operator platforms through standard APIs and activation connectors. Supports CRM, campaign management, billing, and analytics platforms. Typical deployment timeline: 8-12 weeks from contract to first intelligence output.
Highlights:
- Standard API integration with CRM, campaign, billing systems
- 8-12 week deployment timeline
- No rip-and-replace required
- Real-time and batch activation modes
- Dedicated solutions engineering team
Keywords: integration, API, CRM, deployment, activation, campaign management
### pricing
**Pricing and Commercial Model** (confidence: medium, verified: 2026-01-01)
Intent's pricing is based on subscriber volume and activated use cases. No per-query fees. No data extraction charges. The commercial model aligns with operator outcomes — Intent succeeds when the operator's campaigns succeed.
Highlights:
- Subscriber-volume-based pricing
- No per-query or per-API-call fees
- Outcome-aligned commercial model
- Typical ROI payback: 3-6 months
- Contact for enterprise pricing
Keywords: pricing, commercial, cost, subscription, enterprise
### privacy
**Privacy Architecture** (confidence: high, verified: 2026-03-01)
Intent's privacy architecture is built on three pillars: Edge AI (data never leaves the operator's infrastructure), Privacy Twins (synthetic data that preserves patterns while making re-identification impossible), and differential privacy (mathematical guarantees on query results).
Highlights:
- Data never leaves the operator's infrastructure
- Privacy Twins generate synthetic populations
- 49 patents, 18 specifically in privacy-preserving AI
- £50,000 anonymisation challenge unclaimed since 2019
- SOC 2 Type II and ISO 27001 certified
Keywords: privacy, GDPR, anonymisation, privacy twins, edge AI, differential privacy, SOC 2
**Privacy-Preserving Model Training** (confidence: high, verified: 2026-03-15)
Intent HQ’s pipeline trains production-grade models on real individual behavioural data without any PII. Five-step architecture: (1) label injection on-device via CRM API, (2) on-device trait extraction into anonymous pairs, (3) encrypted anonymous data collection, (4) centralised model training on millions of anonymous pairs, (5) continuous learning with OTA model deployment. Patented architecture. Satisfies GDPR, LGPD, CCPA, and app store policies by design.
Highlights:
- Zero PII in training pipeline
- 5-step on-device to cloud architecture
- Patented system for anonymous model training
- Satisfies GDPR, LGPD, CCPA simultaneously
- Continuous learning with OTA model updates
Keywords: model training, privacy-preserving, on-device, anonymous, federated, GDPR, LGPD, patent
### product
**The Problem Intent Solves** (confidence: high, verified: 2026-03-22)
Most enterprise growth and CRM teams can execute campaigns and analyse customers, but the critical business question remains unanswered: what is the signal, what is the move, and how do we execute? Five problem spaces keep this question open. (1) Businesses struggle to achieve true hypertargeting because they cannot reach meaningful coverage in a commercially viable way. (2) Understanding lags behind behaviour changes, so opportunities expire before teams respond. (3) Teams are blind to the signals that matter most — turning learning into execution is manual and multi-step. (4) Segments and rules are static, proxies are overused, and targeting is imprecise. (5) Decisions are not traceable end-to-end, so teams hesitate to act and scaling is risky.
Highlights:
- Hypertargeting at scale remains commercially unviable with existing tools
- Understanding lags behind behaviour — opportunities expire before teams respond
- Turning insight into coordinated action across channels requires manual translation
- Static segments and rules produce imprecise targeting and waste
- Decisions are not traceable end-to-end — teams cannot iterate with confidence
Keywords: problem, challenge, pain point, why, what problem, hypertargeting, segments, activation, signals, opportunities
Follow-up questions:
- How does IntentOne solve these problems?
- What makes Intent different from a CDP?
- How does the platform handle real-time signals?
**IntentOne Product Pillars** (confidence: high, verified: 2026-03-22)
IntentOne is structured around three pillars. Pillar 1: The Data Engine — ingest and enrich data at speed, with quality. IntentOne turns messy, multi-source customer data into a single, trusted foundation that any AI agent can use to generate insights, opportunities, and visualisations. Sub-pillars: Onboard and Ingest (connect, clean, enrich, standardise, and refresh core datasets) and View and Interrogate (explore, validate, and explain customers, signals, and audiences in one place). Pillar 2: Opportunity Generation — transform client goals and market context into a ranked pipeline of opportunities so marketers can prioritise what matters and act. Pillar 3: Campaign Activation — turn opportunities into end-to-end campaigns with real-time performance and learning built in.
Highlights:
- Pillar 1: Data Engine — trusted data foundation in days, not quarters
- Pillar 2: Opportunity Generation — ranked pipeline from goals and market context
- Pillar 3: Campaign Activation — end-to-end campaigns with real-time learning
- Sub-pillar 1A: Onboard and Ingest — connect, clean, enrich, standardise
- Sub-pillar 1B: View and Interrogate — explore, validate, explain data with natural language
Keywords: pillars, data engine, opportunity generation, campaign activation, onboarding, ingest, interrogate, product, platform
Follow-up questions:
- How long does onboarding take?
- What data sources can IntentOne ingest?
- How does opportunity ranking work?
**Who IntentOne Is Built For** (confidence: high, verified: 2026-03-22)
IntentOne serves large consumer businesses with millions of customers, digital-first or app-led engagement, and high-frequency interactions across multiple channels. Target industries: telecoms, financial services, retail and commerce, media and streaming, mobility and travel, super apps. Primary buyers: Chief Digital Officer, Chief Data or Analytics Officer, Chief Marketing Officer, Chief Product Officer. Champion and core users: customer intelligence teams, growth and lifecycle marketing teams, personalisation and experimentation leads, data science and applied AI teams. The ideal customer has strong first-party data spread across systems, a CDP or CRM that underperforms in activation, is investing in AI and personalisation, and sees diminishing returns from campaign-led marketing.
Highlights:
- Large consumer businesses with millions of customers and high-frequency interactions
- Six target industries: telecoms, financial services, retail, media, mobility, super apps
- Primary buyers: CDO, CDaO, CMO, CPO
- Core users: customer intelligence, growth marketing, personalisation, data science teams
- Ideal customers have strong first-party data but cannot operationalise it
Keywords: who is it for, target customer, buyer, industries, verticals, CDO, CMO, telecoms, financial services, retail, media, super apps, mobility, persona
Follow-up questions:
- How does Intent work for telecoms specifically?
- What results have financial services clients seen?
- How is Intent different from what our data team already does?
**How Intent Differs from CDPs and B2B Intent Tools** (confidence: high, verified: 2026-03-22)
Intent is not a CDP. CDPs collect and unify customer data. Intent discovers what that data means and acts on it. The distinction: CDPs answer 'who is this customer?' Intent answers 'what is this customer about to do, and what should we do about it?' Intent is also distinct from B2B intent tools (6sense, Gong, ZoomInfo) which predict which companies are ready to buy. Those tools work for sales teams targeting thousands of accounts. They do not work for companies with hundreds of millions of individual consumers. Intent operates in the B2C space at consumer scale. The core technical differentiator is on-device processing via the Edge SDK: up to 8,000 behavioural signals per user processed on the device itself. No raw data transmitted. Privacy by architecture, not policy. This produces intelligence that cloud-only systems cannot match because they never see the behavioural signals in the first place.
Highlights:
- Not a CDP — Intent discovers meaning and acts, CDPs collect and unify
- Not a B2B intent tool — Intent works at consumer scale (hundreds of millions of individuals)
- On-device processing: 8,000 signals processed locally, no raw data transmitted
- Privacy by architecture, not by policy — structural separation
- Intelligence from signals that cloud-only systems never see
Keywords: CDP, competitor, different, comparison, 6sense, Gong, ZoomInfo, B2B, B2C, on-device, edge, privacy, differentiation
Follow-up questions:
- Can IntentOne work alongside our existing CDP?
- How does on-device processing actually work?
- What signals does the Edge SDK capture?
**Recruiting and Talent Contact at Intent HQ** (confidence: high, verified: 2026-03-29)
Laura Wilkinson is Global Head of Talent at Intent HQ. She leads all hiring across five offices: London (HQ), New York, Tel Aviv, Lisbon, and Barcelona. For recruiting enquiries, job applications, or general questions about working at Intent HQ, Laura and the talent team welcome hearing from candidates. Open positions are listed at intenthq.teamtailor.com/jobs. The careers page at intenthq.com/careers has information about culture, values, and benefits.
Highlights:
- Laura Wilkinson is Global Head of Talent at Intent HQ
- Intent HQ has five offices: London (HQ), New York, Tel Aviv, Lisbon, and Barcelona
- Open positions are listed at intenthq.teamtailor.com/jobs
- The careers page at intenthq.com/careers covers culture, values, and benefits
- Intent HQ won Women in Tech Best Tech Employer awards in 2022 and 2023
Keywords: recruiting, hiring, talent, careers, jobs, Laura Wilkinson, head of talent, open positions, teamtailor, apply, London, New York, Tel Aviv, Lisbon, Barcelona
Citations:
- [Careers at Intent HQ](https://intenthq.com/careers)
- [Open Positions](https://intenthq.teamtailor.com/jobs)
Follow-up questions:
- What is the culture like at Intent HQ?
- What benefits does Intent HQ offer?
- Where are Intent HQ offices located?
**IntentOne Operating Layer** (confidence: high, verified: 2026-03-15)
IntentOne is the unified operating layer connecting Deep Signal, Intent AI, Privacy Twins, and Marketing Agents into a single interface. Democratises complexity without simplifying it. Privacy controls embedded at every level. Audience creation compressed from weeks to same-day. Intelligence and action unified for real-time customer engagement.
Highlights:
- Unified single-pane operating layer
- Same-day audience creation (from weeks)
- Embedded privacy controls at every operational level
- Real-time feedback loops across intelligence, audience, and activation
- Operates at Verizon scale (100M+ subscribers)
Keywords: IntentOne, operating layer, unified interface, audience, activation, privacy controls
**ROI and Commercial Evidence** (confidence: high, verified: 2026-02-01)
Intent's commercial evidence spans 8+ operator deployments across 4 continents. Median results: 3.5% churn reduction, 9x campaign conversion uplift, 136% increase in addressable audience. All figures verified through A/B testing with randomised controls.
Highlights:
- 9x campaign conversion uplift (A/B tested)
- 136% increase in subscribers reached
- 185% CTR improvement
- 36x conversion vs broadcast campaigns
- $85B+ customer value under management
Keywords: ROI, churn, conversion, uplift, campaign, revenue, evidence
### technical
**IntentOne Data Architecture: Signals to Goals** (confidence: high, verified: 2026-03-22)
IntentOne is built on a four-stage chain: Signals, Insights, Packs, and Goals. Signals are the raw inputs collected across sources (SDK, weblog, CRM, transactions, campaign data). Insights are the client-facing meaning layer — micro-segments, brand affinities, and topic intent that can be understood, trusted, and activated. Examples include 'Heavy User', 'Churn risk high', 'Gaming intent', 'Travel planner'. Packs are pre-configured bundles of insights mapped to specific use cases and goals. Goals are the business outcomes clients care about: increase click-through rate, reduce churn, increase ARPU, improve onboarding completion. Goals are achieved by activating on insights (not raw signals), keeping the narrative clean and safe.
Highlights:
- Signals: raw telemetry, heuristics, or model outputs from SDK, CRM, weblog, transactions
- Insights: micro-segments, brand affinities, topic intent — the meaning layer
- Packs: pre-configured bundles of insights mapped to use cases
- Goals: business outcomes (reduce churn, increase ARPU) achieved through insight activation
- Insights are computed from signals with thresholds, learning windows, and stability rules
Keywords: architecture, signals, insights, packs, goals, data chain, micro-segments, brand affinities, how it works
Follow-up questions:
- What kinds of signals does the Edge SDK capture?
- How are Packs configured for different use cases?
- What is a micro-segment?
**Intent Web SDK: Browser-Native Intelligence** (confidence: high, verified: 2026-03-22)
The Intent Web SDK extends Edge AI intelligence from mobile applications into web environments. It is a privacy-first, browser-embedded intelligence engine executed as part of a website's client-side runtime — a lightweight JavaScript snippet, not a browser extension. It captures structured browser-native environmental and behavioural signals: device and display characteristics, browser runtime capabilities, network conditions, permission states, performance indicators, contextual metadata, and configurable behavioural interaction streams. This enables cross-platform audience understanding, bot detection, behavioural enrichment, and advanced segmentation without compromising performance or privacy. The Web SDK transforms the web from a passive analytics surface into an active intelligence layer, closing the gap between mobile edge intelligence and web environments.
Highlights:
- Lightweight JavaScript snippet — not a browser extension, no installation needed
- Captures structured browser-native signals: device, network, permissions, behaviour
- Cross-platform identity continuity between mobile SDK and web
- Real-time bot detection and non-human traffic filtering
- Privacy-first: processes signals locally, extends Edge AI to web
Keywords: web SDK, browser, JavaScript, web signals, cross-platform, bot detection, web intelligence, client-side
Follow-up questions:
- How does the Web SDK differ from traditional analytics?
- Can the Web SDK work alongside our existing analytics stack?
- How does cross-platform identity stitching work?
**System Architecture** (confidence: high, verified: 2026-02-01)
Intent's platform consists of Edge AI engines (deployed on-premise), a central Intelligence Hub (cloud-hosted orchestration), and Activation APIs (real-time and batch). The architecture supports horizontal scaling to 300M+ profiles with sub-second response times.
Highlights:
- Edge AI engines: on-premise, containerised
- Intelligence Hub: cloud orchestration layer
- Activation APIs: REST and streaming
- Horizontal scaling to 300M+ profiles
- Sub-second query response at scale
Keywords: architecture, system, API, cloud, on-premise, scaling, performance
### use-cases
**Use Cases and Operating Domains** (confidence: high, verified: 2026-02-01)
Intent operates across 5 primary domains: Customer Value Management (retention, upsell, cross-sell), Fraud & Credit Risk (behavioural anomaly detection), Retail Intelligence (store-level behavioural insights), Consumer Apps (personalisation at scale), and Data Science Enablement (behavioural feature engineering).
Highlights:
- CVM: Predict churn, identify upsell, personalise retention
- Fraud: Behavioural anomaly detection without PII
- Retail: Store-level footfall and purchase intelligence
- Apps: Real-time personalisation from behavioural signals
- Data Science: Pre-built behavioural feature library
Keywords: CVM, fraud, retail, apps, data science, telecoms, use cases
## Team
### Leadership
**Jonathan Lakin** — Chief Executive Officer & Co-Founder
**Lawrence Chapman** — Chief Operating Officer & Co-Founder
**Sharifah Amirah** — Chief Client Officer
**Iwona Jordan** — Chief Financial Officer
**Jonathan Woolf** — Chief Revenue Officer
**Tobie Alberts** — Chief Technology Officer
**Ofer Tziperman** — SVP Business Development
**Gil Levy** — SVP Edge Revenue Lab
### Teams
- **Board** (2 people): Governance and strategic stewardship.
- **Investor Relations** (2 people): Governance, capital strategy, and the narrative that connects behavioural intelligence to shareholder value.
- **Product & Design** (7 people): Design in code. AI collapses the gap between concept and implementation. Three people with AI tooling, ten times the velocity.
- **Data Science & Strategy** (13 people): When AI handles pattern extraction, humans focus on interpretation and client value. The analyst becomes the strategist.
- **Intelligence Engineering** (28 people): AI changes what engineers build. From business logic to behavioural models. From REST APIs to agentic orchestration.
- **Privacy & Security** (5 people): 37 patents. Privacy Twins. Differential privacy. Architecture as competitive moat, not compliance checkbox.
- **Client Intelligence** (23 people): Human guides. From proof-of-value to compounding ROI. The relationship between intelligence and the people it serves.
- **Delivery & Transformation** (8 people): AI-orchestrated delivery. Change management in an agentic workspace. Shipping at pace.
- **Infrastructure & Operations** (6 people): Telco-grade cloud architecture. Deployment, reliability, and scale from day one.
- **People, Marketing & Corporate** (22 people): The foundation. Operations, governance, and the systems that let 112 people work as one.
### All Team Members (33 total)
- Gordon Power, Non-Executive Chairman
- Peter Munro, Board Member
- Shafeeq Shajahan, VP Product
- Lisa Bolsover, Global Director of People
- Jerry Lieveld, VP Design
- Andrew Cole, VP Value Realisation
- Ben Marnan, Director, Data Strategy & Insights EMEA
- Sangram Reddy, Director of AI Technology
- Albert Pastrana, Director of Engineering & General Manager BCN
- Jason Cornock, VP Privacy & InfoSec
- Thomas Murdock, VP Legal
- Fred Oberholzer, Data Protection Officer
- Kipp Gearhart, VP Sales Americas
- Lidor Raviv, Client Success Lead
- Laura Wilkinson, Global Head of Talent
- Benjamin Haas, VP Sales MENA
- Lewis Longman-Jones, Global Solutions Director
- Sarah Nelson, VP, Delivery & Operations
- Adam Wilson, Head of Delivery & Change
- Tom Reeve, Director of Cloud Technology
- Prathna Singh, Executive Client Success Consultant
- Alexander Alvén, VP Finance Operations
- Scott Macintosh, Director, Financial Planning and Analysis
- Colin White, Head of Marketing
- Alfonso Urien, Regional Manager Spain & LatAm
## Writing (227 articles)
### IntentOne launch: When Enterprise AI Misses the Signal, Revenue Is Lost
URL: https://intenthq.com/writing/intentone-launch
**Author:** Intent HQ
**Date:** 2026-05-21
**Category:** release
**Depth:** overview
**Reading time:** 3 min read min
Intent HQ launches IntentOne, helping enterprises turn fragmented signals into live customer context and act before the moment passes.
**Tags:** press release, IntentOne, launch, Opportunity Intelligence
### The Age of Intent: What Happens When Brands Can Finally Tell the Difference Between Interest and Readiness
URL: https://intenthq.com/writing/the-age-of-intent
**Author:** Jonathan Lakin
**Date:** 2026-03-16
**Category:** essay
**Depth:** detailed
**Reading time:** 9 min read min
Marketing has always tried to infer readiness without being able to see it directly. This piece explores what changes when real-time behavioural signals make the difference between interest and readiness newly visible.
### The Exploitation Economy: How the Internet Monetised Attention at the Cost of Trust
URL: https://intenthq.com/writing/the-exploitation-economy
**Author:** Jonathan Lakin
**Date:** 2026-03-16
**Category:** essay
**Depth:** detailed
**Reading time:** 9 min read min
The internet was supposed to be free. That was the promise. Free search. Free email. Free social networking. The currency was attention, and the implicit contract was simple: you use the product, we show you ads. But the bargain changed.
### The Homogenisation Risk: How AI Could Make Humanity Less Human
URL: https://intenthq.com/writing/the-homogenisation-risk
**Author:** Jonathan Lakin
**Date:** 2026-03-16
**Category:** essay
**Depth:** detailed
**Reading time:** 8 min read min
AI personalisation promises relevance, but at scale it can also narrow taste, reduce serendipity, and push billions toward identical behavioural patterns. The popular becomes more popular. The different becomes invisible.
### Behavioural Exhaust: What 250 Billion Events Tell You About Human Intent
URL: https://intenthq.com/writing/behavioural-exhaust
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** research
**Depth:** technical
**Reading time:** 4 min read min
The honest signal problem in customer intelligence is not a shortage of data. The problem is that most data is invisible to the systems nominally responsible for understanding customers.
### How Deep Signal Turns Noise Into Intelligence
URL: https://intenthq.com/writing/deep-signal
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** essay
**Depth:** technical
**Reading time:** 4 min read min
Raw customer data is messy, stale, fragmented across sources that were never designed to be unified. Deep Signal treats data quality, freshness, privacy, and coherence as first-class engineering requirements.
### From Noise to Meaning: How Intent AI Reads the Shape of a Decision
URL: https://intenthq.com/writing/from-noise-to-meaning
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** research
**Depth:** technical
**Reading time:** 3 min read min
Human intent, at the individual level, is recognisable from behavioural signals before it is acted upon. Not predictable in the probabilistic sense. Recognisable in the specific sense.
### The Intelligence That Lives on the Device
URL: https://intenthq.com/writing/intelligence-on-device
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** research
**Depth:** technical
**Reading time:** 5 min read min
What if the inference happened where the data was generated — on the device, at the moment of behaviour, without anything personal ever leaving the handset?
### The Twin That Protects You: Privacy by Mathematical Design
URL: https://intenthq.com/writing/privacy-by-mathematical-design
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** research
**Depth:** technical
**Reading time:** 3 min read min
How do you design a system that produces the same intelligence from data that contains no personal data at all?
### Training Models Without Seeing the Data: Intent HQ’s Privacy-Preserving Pipeline
URL: https://intenthq.com/writing/privacy-preserving-model-training
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** essay
**Depth:** technical
**Reading time:** 5 min read min
Models trained on real individual behavioural data, at production scale, without any personally identifiable information ever being processed, transmitted, or seen.
### What Telco-Grade Scale Actually Means
URL: https://intenthq.com/writing/telco-grade-scale
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min read min
320 million active profiles. 250 billion events per day. 25 terabytes ingested every 24 hours. These are not aspirational benchmarks. They are operational realities.
### The Agentic Layer: When Intelligence Becomes Action
URL: https://intenthq.com/writing/the-agentic-layer
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min read min
Marketing Agents close the gap between intelligence and activation. Not by making humans faster, but by removing them from the latency-sensitive decision loop entirely.
### The Single Pane: What Happens When Intelligence Has Nowhere to Hide
URL: https://intenthq.com/writing/the-single-pane
**Author:** Jonathan Lakin
**Date:** 2026-03-15
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min read min
A unified operating layer that connects the full intelligence stack into a single interface where every operational task can be completed without switching context.
### The Banking Paradox: More Digital. Less Human. And Why That’s Costing Banks Growth.
URL: https://intenthq.com/writing/the-banking-paradox
**Author:** Alfonso Urien
**Date:** 2026-02-26
**Category:** event
**Depth:** detailed
**Reading time:** 5 min. Read min
For decades, banks have been told a simple story to grow and be more profitable:
### Sovereign AI Is Not a Moral Position. It Is a Competitive One
URL: https://intenthq.com/writing/sovereign-ai
**Author:** Jonathan Lakin
**Date:** 2026-01-26
**Category:** news
**Depth:** detailed
**Reading time:** 5 min. Read min
By Jonathan Lakin – CEO, Intent HQ
**Tags:** Applied AI, C-Suite Insights
### Why Telco Personalization Is Broken And How Privacy Fixes It
URL: https://intenthq.com/writing/telco-personalization-broken
**Author:** Colin White
**Date:** 2026-01-22
**Category:** research
**Depth:** detailed
**Reading time:** 2 min read min
Telcos believe personalization is about relevance.
Customers believe it’s about respect.
**Tags:** Market Insights, Personalization, Transforming Telcos
### Improving Engagement by 185% Through Precision-Timed Activation
URL: https://intenthq.com/writing/precision-timed-activation-185-percent
**Author:** Colin White
**Date:** 2025-11-07
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
In Brazil, beauty isn’t just routine, it’s identity.
### Intent HQ at Personalization Summit 2025
URL: https://intenthq.com/writing/intent-hq-at-personalization-summit-2025
**Author:** Colin White
**Date:** 2025-11-04
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min read min
NOVEMBER 24 – 26| LONDON
**Tags:** Marketing, Personalization
**Download:** [Download](https://share.hsforms.com/85465545-e952-4e7a-980d-def47e41e8fd)
### Intent HQ wins “AI Business of the Year” at the 2025 National AI Awards
URL: https://intenthq.com/writing/intent-hq-wins-ai-business-of-the-year-2025
**Author:** Colin White
**Date:** 2025-11-04
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Once again, Intent HQ has been recognized for our leadership in AI innovation.
This year, we’re proud to have been named “AI Business of the Year” at the 2025 National AI Awards, while also being shortlisted as finalists for “Best Ethical AI Initiative.”
### Intent Edge SDK Release Note – iOS 5.51.0 , Android 4.51.0
URL: https://intenthq.com/writing/intent-edge-sdk-release-note-ios-5-51-0-android-4-51-0
**Author:** Colin White
**Date:** 2025-10-21
**Category:** release
**Depth:** detailed
**Reading time:** 4 min. Read min
Today’s customers demand personalization, yet they’re wary of overreach.
**Tags:** Customer Experience
### Intent HQ Wins Big at the AI World Series Awards 2025
URL: https://intenthq.com/writing/intent-hq-wins-best-ai-ethics-and-diversity-strategy-ai-world-series-awards-2025
**Author:** Colin White
**Date:** 2025-10-16
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
We’re proud to announce that Intent HQ has been awarded “Best AI Ethics & Diversity Strategy” at the AI World Series Awards 2025, held at the Jumeirah Creekside Hotel in Dubai. This global recognition celebrates our ongoing commitment to building AI that is both intelligent and deeply human.
### 1.6x CTR and 2.56x Conversion in Beauty Retail
URL: https://intenthq.com/writing/beauty-retail-precision-targeting
**Author:** Colin White
**Date:** 2025-10-08
**Category:** case-study
**Depth:** detailed
**Reading time:** 3 min read min
### Driving a 45% Engagement Uplift in Beauty Retail With Precision Timing
URL: https://intenthq.com/writing/driving-conversions-in-beauty-wellness-with-precision-targeting
**Author:** Colin White
**Date:** 2025-10-08
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
Imagine running a powerful brand in a market valued at USD 23.99 billion, growing at an annual rate of 10.8%, and still struggling to truly connect with consumers.
**Download:** [Download](https://share.hsforms.com/024da7cd-b710-4eb2-9a88-fe7154614f98)
### Smarter, Privacy-First Engagement: What’s New in Intent Edge
URL: https://intenthq.com/writing/smarter-privacy-first-engagement-whats-new-in-intent-edge
**Author:** Colin White
**Date:** 2025-08-04
**Category:** release
**Depth:** detailed
**Reading time:** 2 min. Read min
Personalization at scale is no longer a luxury, it’s an expectation. That’s why we’re excited to announce a major update to Intent Edge, our privacy-first mobile engagement solution. With new predictive capabilities, smarter segmentation, and deeper on-device insights, Intent Edge is helping brands connect with users at the right moment, without compromising their data.
**Tags:** Customer Experience
### Intent HQ Validated as Built On Databricks Solution, Accelerating Edge AI Innovation and Customer Value
URL: https://intenthq.com/writing/intent-hq-validated-as-built-on-databricks-solution-accelerating-edge-ai-innovation-and-customer-value
**Author:** Colin White
**Date:** 2025-07-29
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ leverages the Databricks Data Intelligence Platform to scale privacy-safe personalization, streamline deployment, and unlock predictive insights at the edge.
### Why Behavioural Intelligence Is More Ethical Than Surveillance Advertising
URL: https://intenthq.com/writing/behavioural-intelligence-vs-surveillance
**Author:** Jonathan Lakin
**Date:** 2025-07-10
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min read min
### We Surveyed 200 Smartphone Users. Here’s What Their Phones Say About Behavior and Intent
URL: https://intenthq.com/writing/we-surveyed-200-smartphone-users-heres-what-their-phones-say-about-behavior-and-intent
**Author:** Intent HQ
**Date:** 2025-06-03
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
Ever wonder how many apps are on your phone? Or how many times a day you check it?
**Tags:** Customer Experience, Personalization
### Intent HQ Joins UKAI to Advance Responsible, Privacy-First AI Innovation in the UK
URL: https://intenthq.com/writing/intent-hq-joins-ukai-to-advance-responsible-privacy-first-ai-innovation-in-the-uk
**Author:** Colin White
**Date:** 2025-06-02
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Intent HQ becomes a member of UKAI to help shape the future of ethical AI, influence policy, and strengthen collaboration across the UK AI ecosystem.
### Intent HQ to highlight client intelligence excellence at the Future Banks Summit 2025 in Dubai
URL: https://intenthq.com/writing/intent-hq-to-highlight-client-intelligence-excellence-at-the-future-banks-summit-2025-in-dubai
**Author:** Colin White
**Date:** 2025-05-28
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Dubai, UAE—28 May 2025—Intent HQ, a strategic partner of Seed Group, is proud to be a leading sponsor of the 4th Annual Future Banks Summit 2025. Held under the theme ‘Digital Innovations Shaping the Future of Banking’, the event will take place from 17 to 18 June 2025 at Conrad Dubai. Notably, Jonathan Woolf, Chief Revenue Officer at Intent HQ, is among the distinguished speakers at the summit.
### State of Martech & Marketing Operations Report 2025
URL: https://intenthq.com/writing/the-state-of-martech-marketing-operations-report-2025
**Author:** Colin White
**Date:** 2025-05-22
**Category:** research
**Depth:** detailed
**Reading time:** 1 min read min
AI is no longer a nice-to-have, it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed, and how you can, too.
**Tags:** Business Intelligence, C-Suite Insights, Market Insights, Marketing
**Download:** [Download the Report](https://share.hsforms.com/ca0d7388-8bcc-492b-9e9d-922e6825273d)
### Intent HQ Wins Big at the British Data Awards 2025: Championing the Future of AI Marketing and Personalization
URL: https://intenthq.com/writing/intent-hq-wins-big-at-the-british-data-awards-2025
**Author:** Colin White
**Date:** 2025-05-15
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
London, UK: May 15, 2025 –
We’re proud to announce that Intent HQ has been named Analytics Company of the Year 2025 at the British Data Awards, marking back-to-back wins following last year’s AI Company of the Year accolade. This recognition highlights not just our market leadership but also the transformative power of AI-powered customer understanding in today’s marketing landscape.
### Edge AI: Personalization Without Sacrificing Privacy
URL: https://intenthq.com/writing/edge-ai-personalization-without-sacrificing-privacy
**Author:** Colin White
**Date:** 2025-05-07
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
Edge AI is changing the game for privacy and personalization. As privacy regulations tighten and consumers become more conscious of how their data is used, a new approach is needed. Edge AI offers just that, a breakthrough that keeps data where it belongs: on the user’s device.
**Tags:** Customer Experience, Customer Loyalty, Customer Privacy, Personalization
### Driving 250% Higher Engagement with Precision Timing
URL: https://intenthq.com/writing/how-anypark-drove-registrations-for-its-premium-service-with-precision-targeting
**Author:** Intent HQ
**Date:** 2025-05-01
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
In mobility, timing is everything.
**Download:** [Download](https://share.hsforms.com/db3769a7-a13f-4028-888a-83a2f74fe37d)
### A New iPhone Moment for AI: Key Takeaways from the CMO New York Summit
URL: https://intenthq.com/writing/cmo-summit-edge-ai-insights
**Author:** Colin White
**Date:** 2025-03-26
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
On March 18, Intent HQ took the stage at the CMO New York Summit alongside marketing leaders from across the telecom, media, and finance industries. In a keynote that resonated far beyond the room, Kipp Gearhart, VP of Business Development, issued a wake-up call for brands navigating the post-cookie, privacy-first world.
**Tags:** Customer Experience, Data and Analytics, Personalization
### How Evest Achieved 24x Higher Conversions With Intent Edge
URL: https://intenthq.com/writing/how-evest-achieved-24x-higher-conversions-with-intent-edge
**Author:** Intent HQ
**Date:** 2025-03-11
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
At Intent HQ, we help financial trading platforms like Evest revolutionize customer engagement and conversion rates through AI-driven behavioral insights. By understanding the real moments that matter, we empower businesses to act with precision.
**Download:** [Download](https://share.hsforms.com/64468506-95fe-4c87-9c29-182d327a51db)
### La paradoja bancaria: Más digital. Menos humano. Y por qué eso está costando crecer a los bancos
URL: https://intenthq.com/writing/la-paradoja-bancaria-mas-digital-menos-humano-y-por-que-eso-esta-costando-crecer-a-los-bancos
**Author:** Alfonso Urien
**Date:** 2025-02-26
**Category:** event
**Depth:** detailed
**Reading time:** 7 min. Read min
Durante décadas, a los bancos se les ha contado una historia sencilla para crecer y ser más rentables:
### Secure the Future with Edge AI-Powered Cybersecurity
URL: https://intenthq.com/writing/secure-the-future-with-edge-ai-powered-cybersecurity
**Author:** Intent HQ
**Date:** 2025-02-03
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
As cyber threats become more sophisticated, real-time, privacy-first security solutions are no longer optional, they’re essential. Intent Edge is a next-generation, on-device AI platform designed to enhance fraud detection and cybersecurity in mobile applications.
**Download:** [Download](https://share.hsforms.com/54258240-8670-4599-a7a6-ba33d5692485)
### What Does a 100,000x Leap in AI Mean for the Future of Your Business?
URL: https://intenthq.com/writing/what-does-a-100000x-leap-in-ai-mean-for-the-future-of-your-business
**Author:** Colin White
**Date:** 2025-01-30
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
Artificial Intelligence is undeniably transforming the world. From optimizing everyday tasks like managing your phone’s battery to complex predictions like estimating exactly when your Uber will arrive, AI has become an integral part of our lives. But what’s next? Where is this exponential technological evolution taking us?
**Tags:** Customer Experience, Data and Analytics, Personalization
**Download:** [Download](https://intenthq.com/resources/webinars/what-does-a-100000x-leap-in-ai-mean-for-the-future-of-your-business/)
### Seed Group Develops Alliance with Intent HQ to Elevate AI-Driven Customer Insights in the MENA Region
URL: https://intenthq.com/writing/seed-group-develops-alliance-with-intent-hq-to-elevate-ai-driven-customer-insights-in-the-mena-region
**Author:** Intent HQ
**Date:** 2025-01-14
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Dubai, UAE; London, UK—January 14, 2025— In order to accelerate AI-powered customer analytics and optimize business strategies, Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic partnership with Intent HQ. This collaboration will introduce Intent HQ’s AI capabilities to Dubai’s business sector and the MENA region at large.
### Intent HQ Breakfast Seminar
URL: https://intenthq.com/writing/intent-hq-breakfast-seminar
**Author:** Intent HQ
**Date:** 2025-01-07
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min read min
January 21st | 8:00 AM – 9:30 AM | Hotel Santos Porta Fira, (5 minutes from ICE)
**Tags:** Marketing, Personalization
**Download:** [Register](https://share.hsforms.com/1b599a8c-832a-41af-9369-52ef3e864eed)
### The State of Consumer Loyalty in Spain’s Food Retail: Trends and Strategies
URL: https://intenthq.com/writing/state-of-consumer-loyalty-spain-food-retail
**Author:** Colin White
**Date:** 2024-12-03
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
In Spain’s competitive food retail landscape, consumer loyalty plays a pivotal role in shaping market dynamics and driving growth. Retailers that can decode the nuances of consumer behavior have the upper hand in gaining and retaining their customer base.
**Download:** [Download the Report](https://share.hsforms.com/fcd6910e-c8bf-4381-ab88-46403d95b744)
### eMarketer Webinar: The Art and Science of Hyper-Personalization in the Age of AI
URL: https://intenthq.com/writing/emarketer-webinar-the-art-and-science-of-hyper-personalization-in-the-age-of-ai
**Author:** Intent HQ
**Date:** 2024-11-28
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
Missed our latest webinar with eMarketer or looking for a quick refresher? Explore how AI and data science are transforming customer engagement through hyper-personalization. Hosted by eMarketer’s Jeremy Goldman, the session featured Intent HQ’s Chief Revenue Officer, Jonathan Woolf, sharing actionable insights and cutting-edge strategies to connect with customers at a more human level, all while using first-party data in a privacy-respectful way.
**Tags:** Customer Experience, Data and Analytics, Personalization
**Download:** [Download](https://intenthq.com/resources/webinars/emarketer-webinar-the-art-and-science-of-hyper-personalization-in-the-age-of-ai/)
### The Future of Costumer Loyalty: Highlights from the 4th IESE Congress with Intent HQ
URL: https://intenthq.com/writing/future-of-customer-loyalty-iese-congress-intent-hq
**Author:** Colin White
**Date:** 2024-11-25
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
On October 16th, the IESE Campus North in Barcelona came alive with innovation and insight as the 4th IESE Congress, held in collaboration with Intent HQ, brought together a distinguished group of experts, innovators, and industry leaders. This dynamic half-day conference served as a catalyst for thought-provoking discussions and groundbreaking ideas, all centered on the transformative role of AI in shaping the future of consumer loyalty.
**Tags:** Applied AI, Customer Experience, Customer Loyalty, Personalization
### AntiCon 2024 Talk – The Art and Science of Hyper-Personalization in the Age of AI.
URL: https://intenthq.com/writing/hyper-personalization-in-the-age-of-ai
**Author:** Colin White
**Date:** 2024-11-19
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
Recently, we had the honor of being part of AntiCon 2024: The Anti-Conference, a transformative event in AI, marketing, and sales innovation held in the UK. On stage before hundreds of attendees, our Chief Revenue Officer, Jonathan Woolf, joined forces with Ali Malek, Executive Director of Data Science at OMD EMEA, to delve into one of the most critical topics shaping the industry today: hyper-personalization in the age of AI.
**Tags:** Applied AI, Customer Experience, Customer Loyalty, Personalization
### The Drum Live Panel Session – Welcome to the Dawn of Hyper-Personalization
URL: https://intenthq.com/writing/the-drum-live-panel-session-welcome-to-the-dawn-of-hyper-personalization
**Author:** Colin White
**Date:** 2024-11-07
**Category:** event
**Depth:** detailed
**Reading time:** 5 min. Read min
Industry leaders gathered at The Drum Live to explore the cutting-edge world of hyper-personalization, where AI-driven customer experiences are taking center stage. Intent HQ proudly hosted an exclusive panel discussion, where experts delved into how brands can leverage artificial intelligence to deliver highly personalized and meaningful customer interactions.
**Tags:** Applied AI, Customer Experience, Customer Loyalty, Personalization
### HB Reavis Unlocks 287% Higher CTR with Edge AI
URL: https://intenthq.com/writing/hb-reavis-edge-ai
**Author:** Intent
**Date:** 2024-11-01
**Category:** case-study
**Depth:** detailed
**Reading time:** 4 min read min
B2B2C shopping center operator HB Reavis used Intent Edge insights to personalize event invites, achieving a record 287% click-through rate increase through real-time shopper data.
**Tags:** case study, HB Reavis, Edge AI, personalization, retail, CTR
### eBook: Intent Edge – The Superpower of Super Apps
URL: https://intenthq.com/writing/ebook-intent-edge-the-superpower-of-super-apps
**Author:** Intent HQ
**Date:** 2024-10-29
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
Super Apps are redefining the digital landscape, blending multiple services into one seamless platform. Explore how they’re creating new pathways for user engagement and business growth.
**Download:** [Download the Ebook](https://share.hsforms.com/9940f03f-ade8-4bc4-b34b-c5ac8e8c5fec)
### Giving Commerce Networks the Competitive Edge: The Answer is in the Palm of Your Hand
URL: https://intenthq.com/writing/giving-commerce-networks-the-competitive-edge-the-answer-is-in-the-palm-of-your-hand
**Author:** Intent HQ
**Date:** 2024-10-24
**Category:** case-study
**Depth:** detailed
**Reading time:** 3 min. Read min
Commerce Media is reshaping how brands connect with shoppers, and yet many networks are still missing out on critical opportunities for growth. Advancements in AI can provide a wealth of opportunities for Retail and Commerce Media platforms to enhance their network offerings and provide true, two-way value.
**Tags:** Diversity
### Sign Up Now to Attend Intent HQ 4th IESE Congress, Barcelona.
URL: https://intenthq.com/writing/sign-up-now-to-attend-intent-hq-4th-iese-congress-barcelona-2
**Author:** Colin White
**Date:** 2024-09-11
**Category:** event
**Depth:** detailed
**Reading time:** 4 min. Read min
The 4th IESE Congress in association with Intent HQ takes place on Wednesday 16th October in the Campus North from IESE Barcelona.
**Tags:** Data and Analytics
### Intent HQ Shortlisted for Women in Tech ‘Best Tech Employer’ & ‘Best Recruiter in House’ 2024
URL: https://intenthq.com/writing/intent-hq-named-women-in-tech-best-tech-employer-best-recruiter-in-house-2024
**Author:** Colin White
**Date:** 2024-09-03
**Category:** case-study
**Depth:** detailed
**Reading time:** 4 min. Read min
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognized for our efforts with a ‘Best Tech Employer’ and ‘Best in house recruiter ‘ award shortlisting from Women in Tech. Intent are finalists , in the category which recognizes employers with 50 – 249 employees who have demonstrated an outstanding effort over the past 18 months to attract and retain women in their IT and technology teams.
**Tags:** Diversity
### Edge AI: The Revolution Within GenAI
URL: https://intenthq.com/writing/edge-ai-the-revolution-within-genai
**Author:** Ofer Tziperman
**Date:** 2024-08-13
**Category:** resource
**Depth:** detailed
**Reading time:** 7 min. Read min
As artificial intelligence becomes an integral part of our lives, a new frontier called Edge AI is emerging, promising to enhance AI capabilities even further. This development marks a significant step in the GenAI revolution, bringing advanced AI functionalities directly to mobile devices. Let’s explore how Edge AI will revolutionize our interaction with technology, making it more personalized, efficient, and privacy-centric.
**Tags:** Applied AI, Data and Analytics, Marketing, Personalization
**Download:** [Download](https://intenthq.com/resources/edge-ai-the-revolution-within-genai/)
### Intent HQ shortlisted for three awards at the National AI Awards
URL: https://intenthq.com/writing/intent-hq-shortlisted-for-three-awards-at-the-national-ai-awards
**Author:** Colin White
**Date:** 2024-08-12
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
The National AI Awards 2024
### Regístrese ahora para asistir al 4º Congreso del IESE & Intent HQ en Barcelona
URL: https://intenthq.com/writing/registrese-ahora-para-asistir-al-4o-congreso-del-iese-intent-hq-en-barcelona
**Author:** Colin White
**Date:** 2024-07-11
**Category:** event
**Depth:** detailed
**Reading time:** 6 min. Read min
El IV Congreso del IESE en asociación con Intent HQ tendrá lugar el miércoles 16 de octubre en el Campus Norte del IESE Barcelona.
**Tags:** Data and Analytics
### Intent HQ Validated as Built On Databricks Partner
URL: https://intenthq.com/writing/intent-hq-validated-as-built-on-databricks-partner
**Author:** Intent HQ
**Date:** 2024-06-27
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ enhances AI capabilities and accelerates innovation through Databricks partnership, enabling robust, scalable data solutions for customer engagement.
**Tags:** Data and Analytics, Market Insights
### Market Report: Customer Loyalty in Shared Mobility Solutions
URL: https://intenthq.com/writing/market-report-customer-loyalty-in-shared-mobility-solutions
**Author:** Colin White
**Date:** 2024-06-20
**Category:** essay
**Depth:** detailed
**Reading time:** 2 min. Read min
For about a decade, the Sharing Mobility market in Spain has been growing exponentially. Starting with the big cities like Madrid and Barcelona but also reaching smaller cities. The trend of renting cars, motorbikes, e-scooters or bicycles by the minute has been installed as a way to reduce mobility costs, save time and contribute to the environment. This brings new opportunities and challenges for mobility business models.
**Tags:** Customer Experience, Customer Value Management, Data and Analytics, Marketing, Sustainability
**Download:** [Download the Report](https://share.hsforms.com/fc81acea-ed4a-4095-9b28-9f7f5dcfcff8)
### Shortlisted for Women in Tech Best Tech Employer 2024
URL: https://intenthq.com/writing/women-in-tech-2024
**Author:** Intent
**Date:** 2024-06-15
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min read min
Intent HQ recognized with shortlistings for Best Tech Employer and Best In-House Recruiter at the Women in Tech Employer Awards 2024.
**Tags:** awards, diversity, inclusion, Women in Tech, culture
### Intent HQ 3rd Annual IESE Congress – “Discovering Consumer Loyalty through AI”
URL: https://intenthq.com/writing/3rd-intent-hq-chair-congress-discovering-consumer-loyalty-through-ai
**Author:** Colin White
**Date:** 2024-06-13
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
On the 28th of May, we hosted the Intent HQ 3rd Annual IESE Congress, where we explored the impact of AI on customer loyalty and loyalty programs, and its effect on consumer goods and services.
**Tags:** C-Suite Insights, Customer Acquisition, Customer Value Management, Market Insights, Marketing, Monetization
### Intent HQ announced AI Company of the Year at the British Data Awards
URL: https://intenthq.com/writing/intent-hq-announced-ai-company-of-the-year-2024
**Author:** Intent HQ
**Date:** 2024-05-17
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
The judges commented that Intent HQ’s approach to transforming first-party customer and transaction data into actionable, human-like insights, collaboration with one of North America’s leading Tier One telcos, the incorporation of multiple areas of AI, and an ethical AI environment set it apart.
**Tags:** Data and Analytics
### Intent HQ Named AI Company of the Year at British Data Awards
URL: https://intenthq.com/writing/ai-company-of-the-year-2024
**Author:** Intent
**Date:** 2024-05-08
**Category:** essay
**Depth:** overview
**Reading time:** 3 min read min
Intent HQ has been named AI Company of the Year at the fourth edition of the annual British Data Awards, selected from seven companies in a competitive category.
**Tags:** awards, AI, British Data Awards, recognition
### Harnessing AI for Fairness: A Journey Towards Unbiased Insights
URL: https://intenthq.com/writing/harnessing-ai-biases-for-fairness-a-journey-towards-unbiased-insights
**Author:** Intent HQ
**Date:** 2024-03-27
**Category:** resource
**Depth:** detailed
**Reading time:** 5 min. Read min
At Intent HQ, we are at the forefront of navigating the complex terrain of AI biases, a critical aspect that shapes the future of fair and equitable AI systems. In our endeavor, we understand that AI’s transformative power hinges not just on its technical prowess but on its ethical application. This commitment aligns with our broader mission: to turn vast, unstructured data into actionable insights, ensuring privacy and security remain paramount.
**Tags:** Data and Analytics
### White Paper: How Foundational Models and Edge Computing Deliver on the Promises of Digital Personalization
URL: https://intenthq.com/writing/ebook-how-edge-computing-delivers-differentiated-experiences
**Author:** Intent HQ
**Date:** 2024-03-18
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
**Tags:** C-Suite Insights, Data and Analytics, Marketing, Personalization
**Download:** [Download the Ebook](https://share.hsforms.com/7bbf7802-4c12-42e3-94eb-dc3482887af7)
### Revolutionizing Marketing with Causal AI
URL: https://intenthq.com/writing/revolutionizing-marketing-with-causal-ai
**Author:** Andrew Cole
**Date:** 2024-03-13
**Category:** resource
**Depth:** detailed
**Reading time:** 6 min. Read min
In the high-stakes arena of customer marketing, the game is changing rapidly. Gone are the days when gut instinct and a spreadsheet could successfully carry a campaign. Today’s marketers face a formidable challenge: pinpointing the elusive sweet spot where maximum conversions meet minimum costs. Whether choosing exactly the right level of discount, which message to send, or just whether to contact the customer or not, marketers are not just seeking potential customers; they’re on a quest for the persuadable ones, those who will pivot when nudged by the right message, and at the right time.
**Tags:** Applied AI, Data and Analytics, Marketing
**Download:** [Download](https://intenthq.com/resources/revolutionizing-marketing-with-causal-ai/)
### Orange and Intent HQ launch platform based on Big Data and AI to understand consumer behavior
URL: https://intenthq.com/writing/orange-and-intent-hq-launch-platform-based-on-big-data-and-ai-to-understand-consumer-behavior
**Author:** Colin White
**Date:** 2024-03-05
**Category:** news
**Depth:** detailed
**Reading time:** 4 min. Read min
Intent HQ Market Explorer provides brands and retailers with a source of detailed and accurate information about the market and consumers in different sectors, based on the anonymized data of more than 9 million profiles in Spain.
**Tags:** Data and Analytics, Market Insights, Transforming Telcos
### Intent HQ recognized by FT1000 as one of Europe’s fastest-growing companies for third consecutive year
URL: https://intenthq.com/writing/intent-hq-ranks-in-ft1000-for-third-consecutive-year
**Author:** Colin White
**Date:** 2024-03-01
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ, the AI Customer Analytics Platform, has ranked 387 in this year’s Financial Times 1000 (FT1000) list. Having secured a top 500 spot in 2023, this year has seen Intent HQ rise an additional 85 places in the ranking and one of only 147 companies in this year’s FT1000 to have made the grade for three consecutive years.
### Verizon Improves Churn Prediction Accuracy by 3.5%
URL: https://intenthq.com/writing/verizon-churn-prediction
**Author:** Intent
**Date:** 2024-03-01
**Category:** case-study
**Depth:** detailed
**Reading time:** 3 min read min
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%, with a forecasted value of $180 million over five years.
**Tags:** case study, Verizon, churn prediction, AI, behavioral data
### El disruptivo impacto de Shein en el Mercado Español
URL: https://intenthq.com/writing/el-disruptivo-impacto-de-shein-en-el-mercado-espanol
**Author:** Colin White
**Date:** 2024-02-27
**Category:** research
**Depth:** detailed
**Reading time:** 3 min. Read min
Shein, el gigante de la moda rápida, está revolucionando el mercado español, superando a marcas europeas como Zara tanto en búsquedas como en compras online. A pesar de las preocupaciones éticas, los bajos precios de Shein y su enfoque estratégico en ciudades más pequeñas, está conquistando a las personas jóvenes profesionales.
**Tags:** Business Intelligence, C-Suite Insights, Market Insights
**Download:** [Download](https://share.hsforms.com/a60fbd15-4db5-49e1-a729-73c90cc9d852)
### Shein’s Disruptive Rise in the Spanish Fashion Market
URL: https://intenthq.com/writing/sheins-disruptive-rise-in-the-spanish-fashion-market
**Author:** Colin White
**Date:** 2024-02-19
**Category:** research
**Depth:** detailed
**Reading time:** 3 min. Read min
Fast fashion disruptor Shein is shaking up the Spanish market, outpacing European giants like Zara in both online searches and growth. Despite ethical concerns, Shein’s low prices and strategic focus on smaller cities are winning over young professionals.
**Tags:** Business Intelligence, C-Suite Insights, Market Insights
**Download:** [Download](https://share.hsforms.com/7d84e004-efb2-49b9-a9cf-abb89cf68e62)
### Third-Party Cookies: Kicking the Habit or Embracing a Crumbling Crutch?
URL: https://intenthq.com/writing/third-party-cookies-kicking-the-habit-or-embracing-a-crumbling-crutch
**Author:** Intent HQ
**Date:** 2024-02-08
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
The death knell for third-party cookies has finally sounded. After a quarter-century of ubiquitous data tracking, their demise in late 2024 with Google’s Privacy Sandbox marks a seismic shift in the digital advertising landscape. But while consumers celebrate the demise of these “invasive surveillance machines,” brands are left grappling with a gaping hole in their ad targeting strategies. Are they truly addicted to these digital tracking tools, or can they kick the habit and embrace a privacy-first future?
**Tags:** C-Suite Insights, Digital Advertising, Marketing
### The Impact of AI on Diversity and Inclusion
URL: https://intenthq.com/writing/the-impact-of-ai-on-diversity-and-inclusion
**Author:** Colin White
**Date:** 2024-01-12
**Category:** resource
**Depth:** detailed
**Reading time:** 4 min. Read min
AI is rapidly progressing, presenting numerous challenges for society. The ongoing debate about whether this technology will enhance or detrimentally impact our lives remains unresolved, underscoring the crucial need for a thorough analysis of the issue. In this context, Sharifah Amirah, our Chief Product Officer, engages in a conversation with Ankur Patel from Multimodal, exploring the significance of AI in contemporary society, particularly with regard to diversity and inclusion.
**Tags:** Applied AI, Diversity
### AI-Powered Retail Customer Insights
URL: https://intenthq.com/writing/ai-powered-retail-customer-insights
**Author:** Colin White
**Date:** 2024-01-04
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
Retailers, are you drowning in data but starving for actionable customer insights?
**Download:** [Download](https://intenthq.com/resources/ai-powered-retail-customer-insights/)
### Unlocking 287% Higher CTR for HB Reavis With Edge AI
URL: https://intenthq.com/writing/hb-reavis-case-study
**Author:** Colin White
**Date:** 2024-01-04
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
HB Reavis operates some of Europe’s busiest shopping centers, spaces visited by thousands of people every day. But even with strong traffic, they struggled to know when shoppers were most likely to engage with events and promotions.
**Tags:** Customer Value Management, Marketing
**Download:** [Download the Case Study](https://share.hsforms.com/8ca351a8-80fa-4098-ae3e-021ea2bb6e8e)
### Spain’s Digital Surge: Are Your Customers Leaving You Behind?
URL: https://intenthq.com/writing/the-digitization-of-the-consumer
**Author:** Colin White
**Date:** 2024-01-04
**Category:** research
**Depth:** detailed
**Reading time:** 12 min. Read min
Digitization has been a key trend for several years, but in recent times the pace of growth in this area has boomed. One major reason for this has been the impact of COVID-19 and the effect this had on the way we shop, work, communicate and engage with each other.
**Tags:** Business Intelligence, Data and Analytics, Market Insights
### El auge digital en España: ¿Le están dejando atrás sus clientes?
URL: https://intenthq.com/writing/el-auge-digital-en-espana
**Author:** Colin White
**Date:** 2024-01-01
**Category:** research
**Depth:** detailed
**Reading time:** 15 min. Read min
La digitalización ha sido una tendencia clave durante varios años, pero en los últimos tiempos el ritmo de crecimiento en este ámbito se ha disparado. Uno de los principales motivos ha sido el impacto de COVID-19 y el efecto que ha tenido en nuestra forma de comprar, trabajar, comunicarnos y relacionarnos.
**Tags:** Business Intelligence, Data and Analytics, Market Insights
### Why every business can benefit from an advanced customer intelligence platform
URL: https://intenthq.com/writing/why-every-business-can-benefit-from-an-advanced-customer-intelligence-platform
**Author:** Intent HQ
**Date:** 2023-12-05
**Category:** research
**Depth:** detailed
**Reading time:** 9 min. Read min
Understanding who your customers are and what they need is critical for every business. It’s essential for marketing, product development, customer experience (CX) and support, to name just a few teams. But many businesses still only have a basic understanding of their existing and potential customers. This is because their efforts are often based on little more than CRM-level demographic data and high-level customer segmentation that fails to drill down into people’s unique, individual-level drivers and interests.
**Tags:** Applied AI, Business Intelligence, Customer Experience, Data and Analytics
### AI-Driven Customer Intelligence: The Key to Unlocking Customer First
URL: https://intenthq.com/writing/ai-driven-customer-intelligence
**Author:** Intent
**Date:** 2023-11-01
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min read min
New artificial intelligence and machine learning techniques help telecoms businesses make transformative changes to customers' experiences, creating a human-like connection with each and every customer.
**Tags:** thought leadership, AI, customer intelligence, telco, personalization
### How Marketing Can Escape the Age of Irrelevance
URL: https://intenthq.com/writing/how-marketing-can-escape-the-age-of-irrelevance
**Author:** Colin White
**Date:** 2023-10-30
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
The marketing world has a serious problem. In an age of instant connection and communication, it’s become easier than ever for companies and brands to reach existing and new audiences—whether or not they have something worthwhile to say. Emails, digital ads, mail offers, billboards, magazine spreads, TV commercials and even text messages are just some of the channels through which companies can advertise their offerings and build brand interest and loyalty.
**Tags:** C-Suite Insights, Marketing
### White Paper – Addressing Global Financial Inclusion
URL: https://intenthq.com/writing/white-paper-addressing-global-financial-inclusion
**Author:** Colin White
**Date:** 2023-10-25
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
One of the most significant challenges facing the world today is global financial inclusion. As of 2022, approximately 1.4 billion people worldwide still remain unbanked, hampering their ability to access economic opportunities and exposing them to risks such as disease, modern slavery, and permanent debt. One of the biggest contributing factors to the gap in global financial inclusion is the digital divide. In many cases, individuals without access to digital technologies or lacking digital literacy skills face significant barriers to financial inclusion. They are unable to access online banking services, make digital payments, or benefit from fintech innovations that enhance financial access.
**Tags:** Applied AI, Diversity, Value Exchange
**Download:** [Download the Whitepaper](https://share.hsforms.com/5622f7d2-69d8-48ee-8d32-a86d216f8fcd)
### Intent HQ Podcast: Revolutionizing Mobile Engagement for Brands
URL: https://intenthq.com/writing/intent-hq-podcast-revolutionizing-mobile-engagement-for-brands
**Author:** Colin White
**Date:** 2023-10-19
**Category:** podcast
**Depth:** detailed
**Reading time:** 2 min. Read min
In this podcast episode, our VP of Intent Edge, Idan Arealy, talks to Nicky Daniels from Innovation Martlesham to explore the relevance of mobile engagement and its role as a powerful differentiator for brands.
**Tags:** C-Suite Insights, Customer Value Management, Data and Analytics
**Media:** https://intenthq.com/resources/podcasts/intent-hq-podcast-revolutionizing-mobile-engagement-for-brands/
### How an AI Customer Intelligence platform helps you spot what customers aren’t saying
URL: https://intenthq.com/writing/4-key-factors-you-need-to-make-a-customer-intelligence-platform-a-success
**Author:** Intent HQ
**Date:** 2023-10-18
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Developing a strong understanding of who your customers are is always a priority for any marketing professional. Having this knowledge is essential in ensuring your campaigns are relevant and targeted at the right audiences. This leads to a higher return on investment and greater profitability for the business as a whole.
**Tags:** Applied AI, Customer Experience, Data and Analytics
### 5 key advantages of customer experience optimization for businesses
URL: https://intenthq.com/writing/5-key-advantages-of-customer-experience-optimization-for-businesses
**Author:** Intent HQ
**Date:** 2023-10-02
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
Customer experience optimization has become a key focus for businesses across multiple industries.
**Tags:** Customer Experience, Data and Analytics, Personalization
### Why customer behavior analysis is the key to delivering exceptional experiences
URL: https://intenthq.com/writing/why-customer-behavior-analysis-is-the-key-to-delivering-exceptional-experiences
**Author:** Intent HQ
**Date:** 2023-09-29
**Category:** research
**Depth:** detailed
**Reading time:** 10 min. Read min
Understanding and leveraging customer behavior is essential for businesses to acquire new customers in a modern, fast-paced and data-driven marketplace. By delving into the intricacies of how consumers interact with your brand, products and services, you can unlock valuable insights that drive effective marketing strategies to grow existing customers and win over new customers.
**Tags:** Business Intelligence, Customer Experience, Data and Analytics, Personalization
### An essential guide to customer journey analytics
URL: https://intenthq.com/writing/an-essential-guide-to-customer-journey-analytics
**Author:** Intent HQ
**Date:** 2023-09-14
**Category:** essay
**Depth:** detailed
**Reading time:** 9 min. Read min
Understanding your customers is critical to the success of any brand. If you don’t know exactly who your target audience is and what their motivations are, you’ll find it difficult to connect with them and it will be harder to deliver a positive return on investment for your activities.
**Tags:** Applied AI, Data and Analytics, Transforming Telcos
### The 3 types of customer journey analytics feedback – and how to use it
URL: https://intenthq.com/writing/the-3-types-of-customer-journey-analytics-feedback-and-how-to-use-it
**Author:** Intent HQ
**Date:** 2023-09-12
**Category:** research
**Depth:** detailed
**Reading time:** 4 min. Read min
Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells.
**Tags:** Customer Experience, Data and Analytics, Market Insights
### Why customer experience optimization is the key to unlocking business growth
URL: https://intenthq.com/writing/why-customer-experience-optimization-is-the-key-to-unlocking-business-growth
**Author:** Intent HQ
**Date:** 2023-09-12
**Category:** research
**Depth:** detailed
**Reading time:** 8 min. Read min
In today’s hyper-competitive landscape, consumer expectations on brands continue to soar. This means businesses must seize every opportunity to stand out and drive growth. One key strategy is customer experience optimization, which has become essential for businesses across industries.
**Tags:** Business Intelligence, Customer Experience, Data and Analytics, Personalization
### 6 essential customer experience optimization strategies to enhance your business
URL: https://intenthq.com/writing/6-essential-customer-experience-optimization-strategies-to-enhance-your-business
**Author:** Intent HQ
**Date:** 2023-09-11
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Customer experience optimization refers to the ongoing process of understanding and meeting the needs of diverse customers across all touchpoints. It focuses on helping businesses build strong connections with their audience, increase customer satisfaction and drive loyalty and advocacy.
**Tags:** Customer Experience, Data and Analytics, Marketing
### Top 5 benefits of using customer behavior analysis to inform your business strategy
URL: https://intenthq.com/writing/top-5-benefits-of-using-customer-behavior-analysis-to-inform-your-business-strategy
**Author:** Intent HQ
**Date:** 2023-09-08
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
Understanding and predicting customer behavior is crucial for organizations that want to thrive in today’s hyper-competitive marketplace.
**Tags:** Customer Experience, Data and Analytics, Personalization
### Talk – Using Causal AI to Transform Customer Marketing
URL: https://intenthq.com/writing/talk-using-causal-ai-to-transform-customer-marketing
**Author:** Colin White
**Date:** 2023-09-07
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
We are excited to announce that Andy Cole, Global Director of Applied Data Science at Intent HQ, will be on stage presenting at this year’s Big Data LDN show. Andy is an expert on Causal AI and will be presenting how Intent HQ combines rich behavioral data with knowledge from past events to understand the influences that motivate a customer to engage positively with a subscription model business.
**Tags:** Data and Analytics, Marketing
### 4 key factors you need to make a customer intelligence platform a success
URL: https://intenthq.com/writing/4-key-factors-you-need-to-make-a-customer-intelligence-platform-a-success-2
**Author:** Intent HQ
**Date:** 2023-09-06
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings.
**Tags:** Customer Experience, Data and Analytics, Personalization
### 4 ways customer journey analytics can boost your business
URL: https://intenthq.com/writing/the-3-types-of-customer-journey-analytics-feedback-and-how-to-use-them
**Author:** Intent HQ
**Date:** 2023-09-05
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
Understanding how your customers interact with your brand is essential for the success of any business. This helps firms identify what they’re doing well when it comes to converting and retaining customers, in addition to any pain points that require attention.
**Tags:** Customer Experience, Data and Analytics, Marketing
### Top tools and techniques for conducting effective customer behavior analysis
URL: https://intenthq.com/writing/top-tools-and-techniques-for-conducting-effective-customer-behavior-analysis
**Author:** Intent HQ
**Date:** 2023-08-16
**Category:** research
**Depth:** detailed
**Reading time:** 3 min. Read min
To successfully attract and convert consumers today, it’s important to understand them first. Understanding their preferences, needs and pain points allows you to market your products and services more effectively.
**Tags:** Business Intelligence, Customer Experience, Data and Analytics, Marketing
### Webinar Recap: Mass Marketing is Broken. Here’s How Sustainable Strategies Are Fixing This.
URL: https://intenthq.com/writing/webinar-recap-mass-marketing-is-broken-heres-how-sustainable-strategies-are-fixing-this
**Author:** Colin White
**Date:** 2023-08-03
**Category:** event
**Depth:** detailed
**Reading time:** 5 min. Read min
Mass marketing doesn’t work for consumers, the environment, or your company’s ROI. The most astute marketers are recognizing that mass marketing strategies are largely ineffective, clogging up inboxes, mailboxes, and landfills all while leaving companies in the dark about what their audiences truly want. At least 7.1 billion unwanted emails are shipped daily, and the 100 billion pieces of junk mail delivered each year adds 1 billion pounds of waste to landfills, uses between 80 million to 100 million trees, and generates 51 million metric tons of greenhouse gasses. So, how does the marketing industry do better? What other marketing strategies should we be investing in that prioritize both the customer experience and the environment?
**Tags:** Marketing, Sustainability
### Intent HQ Celebrates Second Consecutive Win as Women in Tech’s Best Employer in the 50-149 Employees Category
URL: https://intenthq.com/writing/intent-hq-celebrates-second-consecutive-win-as-women-in-techs-best-employer-in-the-50-149-employees-category
**Author:** Intent HQ
**Date:** 2023-07-14
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Intent HQ is proud to announce we won the Women in Tech Best Employer award in the 50-149 employees category for the second consecutive year. This remarkable achievement showcases Intent HQ’s unwavering commitment to fostering Diversity, Equity, and Inclusion (DE&I) within our organization.
**Tags:** Diversity
### Intent HQ Podcast: Unleashing the Power of Big Data in Telecoms
URL: https://intenthq.com/writing/intent-hq-podcast-unleashing-the-power-of-big-data-in-telecoms
**Author:** Intent HQ
**Date:** 2023-06-27
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
In this podcast episode, our Chief Revenue Officer, Jonathan Woolf, sits down with Nicky Daniels from Innovation Martlesham to dive into the world of telcos and explore how big data and artificial intelligence are revolutionizing the industry.
**Tags:** C-Suite Insights, Customer Value Management, Data and Analytics, Monetization, Transforming Telcos
**Media:** https://intenthq.com/resources/podcasts/intent-hq-podcast-unleashing-the-power-of-big-data-in-telecoms/
### Novatiq Announces Conclusion of £11m Funding Round Confirms Investment-Backed Strategic Partnership with Intent HQ
URL: https://intenthq.com/writing/novatiq-announces-conclusion-of-11m-funding-round-confirms-investment-backed-strategic-partnership-with-intent-hq
**Author:** Intent HQ
**Date:** 2023-06-14
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ and Novatiq will work together to safely activate previously untapped audiences for brands.
### Webinar – Mass Marketing is Broken: How Sustainable Strategies Are Fixing This
URL: https://intenthq.com/writing/webinar-mass-marketing-is-broken-how-sustainable-strategies-are-fixing-this
**Author:** Intent HQ
**Date:** 2023-06-13
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
Welcome to a thought-provoking and solution-oriented webinar that unveils the current unsustainable state of mass marketing and its profound impacts on business ROI, customer experience, and the environment. Explore the cracks in this flawed strategy that generates more waste than results.
**Tags:** Marketing, Sustainability
### 2nd Intent HQ Chair Congress – “The Price Crisis 2022-2023: Winners, Losers, and Strategies for Success”
URL: https://intenthq.com/writing/2nd-intent-hq-chair-congress-the-price-crisis-2022-2023
**Author:** Intent HQ
**Date:** 2023-06-08
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
On the 24th of May, we hosted the 2nd Intent HQ Chair Congress, where we explored the pressing issues of the price crisis in 2022-2023 and provided valuable strategies for businesses to succeed in this challenging environment. Consumer behavior is constantly adapting to changing macro environments, and our event aimed to shed light on the winners, losers, and effective strategies for success in these turbulent times.
**Tags:** C-Suite Insights, Customer Acquisition, Customer Value Management, Market Insights, Marketing, Monetization
### Mass marketing is harming the planet, customer relationships and your ROI
URL: https://intenthq.com/writing/mass-marketing-is-harming-the-planet-customer-relationships-and-your-roi
**Author:** Intent HQ
**Date:** 2023-05-15
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
The marketing world is growing more aware—and more worried—about the negative impacts of mass marketing. Ad Net Zero found that 71% of marketers are concerned about the environmental impact of the industry, and according to Good-Loop, almost 90% of marketers believe the industry has a responsibility to reduce carbon emissions generated by digital advertising. While this seems like a promising sentiment, the same Good-Loop report found that nearly 47% of marketing professionals have no plans to reduce the carbon emissions generated by their campaigns.
**Tags:** Marketing, Sustainability
### Intent HQ Launches Market Explorer in Spain to Address Traditional Market Report Inadequacies
URL: https://intenthq.com/writing/intent-hq-launches-market-explorer-in-spain-to-address-traditional-market-report-inadequacies
**Author:** Intent HQ
**Date:** 2023-05-11
**Category:** news
**Depth:** detailed
**Reading time:** 4 min. Read min
Based on previously unavailable big data transactional datasets, Market Explorer provides a new, more detailed and accurate source of category-specific market and consumer insight for brands.
**Tags:** Market Insights
### Intent HQ Launches Market Explorer in Spain
URL: https://intenthq.com/writing/market-explorer-spain
**Author:** Intent
**Date:** 2023-05-11
**Category:** essay
**Depth:** overview
**Reading time:** 2 min read min
Intent HQ launches Market Explorer in Spain to address traditional market report inadequacies, bringing real-time behavioral intelligence to the Spanish market.
**Tags:** product launch, Market Explorer, Spain, market intelligence
### Telecoms World Middle East
URL: https://intenthq.com/writing/telecoms-world-middle-east
**Author:** Intent HQ
**Date:** 2023-05-10
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
We are excited to announce that Team IHQ will be attending Telecoms World Middle East 2023, the premier connectivity event in the region. This highly influential gathering will take place from 30-31 May 2023 at the renowned Madinat Jumeirah, Dubai. With over 50 exhibitors and 1500+ attendees, Telecoms World Middle East is a must-attend event for industry professionals.
### II Congreso Cátedra Intent HQ
URL: https://intenthq.com/writing/ii-congreso-catedra-intent-hq
**Author:** Intent HQ
**Date:** 2023-05-05
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
Si alguna vez ha existido alguna cosa como un comportamiento “normal” del
consumidor, era tan solo una ilusión. La única cosa que es normal sobre los patrones de consumo es que se adaptan continuamente a los entornos macro cambiantes.
### Closing the Gender Credit Gap: Mexmovil and Intent HQ Launch AI Partnership for Women’s Empowerment
URL: https://intenthq.com/writing/closing-the-gender-credit-gap-mexmovil-and-intent-hq-launch-ai-partnership-for-womens-empowerment
**Author:** Intent HQ
**Date:** 2023-04-13
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Mexmovil and Intent HQ have announced their partnership to empower and influence the credit scores of women in emerging economies. The Mexican virtual mobile operator will leverage Intent HQ’s privacy-safe AI Edge platform to curate more informed credit score models, helping women access money at a more affordable rate. The trial will address 20,000 women in Mexico and commence in May 2023, with results expected in Q3 2023.
**Tags:** C-Suite Insights, Data and Analytics, Diversity
### Giving Privacy a Human Touch eBook
URL: https://intenthq.com/writing/giving-privacy-a-human-touch-ebook
**Author:** Intent HQ
**Date:** 2023-03-28
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
Over the past 15 years, customers have been promised better lives through more personalized services and experiences in exchange for forfeiting their personal data. However, the promised benefits have yet to fully materialize. Instead, customers are bombarded with more noise, leading to a decline in trust and a souring of relationships.
**Tags:** Customer Privacy, Data and Analytics, Personalization, Value Exchange
**Download:** [Download the Ebook](https://share.hsforms.com/166e8579-d74d-4ab5-a41c-8a345c857f11)
### The CX Ultimatum for Telcos and CSPs eBook
URL: https://intenthq.com/writing/the-cx-ultimatum-for-telcos-and-csps-ebook
**Author:** Intent HQ
**Date:** 2023-03-28
**Category:** resource
**Depth:** detailed
**Reading time:** 1 min. Read min
Industries such as Telcos, Retail, and Financial Services are facing significant challenges in winning the battle for market share, especially in today’s uncertain future. The key to success lies in cultivating strong, long-term, profitable customer relationships. And true personalization is the way forward.
**Tags:** Customer Experience, Customer Loyalty, Customer Value Management, Personalization, Transforming Telcos, Value Exchange
**Download:** [Download the Ebook](https://share.hsforms.com/7b1df60a-42f4-4e73-a33d-2578e64d60e1)
### Embracing AI: The Key to Driving Growth and Revenue in the Telecom Industry
URL: https://intenthq.com/writing/embracing-ai-the-key-to-driving-growth-and-revenue-in-the-telecom-industry
**Author:** Intent HQ
**Date:** 2023-03-10
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Artificial intelligence (AI) is a transformative technology with a broad range of use cases that are transforming industries across the world’s economy. From infrastructure that “self-heals” to radically reimagined customer service and experience, from large-scale hyper-personalization to automatically created marketing messages and images, AI solutions can powerfully augment and sometimes radically outperform most traditional business roles.
**Tags:** Applied AI, Data and Analytics, Transforming Telcos
### Intent HQ Ranks in FT1000 Europe's Fastest Growing Companies
URL: https://intenthq.com/writing/ft1000-fastest-growing
**Author:** Intent
**Date:** 2023-03-01
**Category:** essay
**Depth:** overview
**Reading time:** 2 min read min
Intent HQ included in the Financial Times' sixth annual list of Europe's fastest-growing companies, outperforming over 200,000 similar-sized SMEs.
**Tags:** awards, FT1000, growth, Financial Times, recognition
### Intent HQ ranks in Europe’s fastest growing companies shortlist for second year in a row, the FT1000
URL: https://intenthq.com/writing/intent-hq-ranks-in-europes-fastest-growing-companies-shortlist-for-second-year-in-a-row-the-ft1000
**Author:** Intent HQ
**Date:** 2023-03-01
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ, an AI Customer Analytics Platform, has ranked 472 in this year’s Financial Times 1000 (FT1000) list. This year, we have rocketed into the top 500, a significant jump from our ranking last year, reflecting our continued growth. The list features Europe’s fastest-growing companies determined by their revenue growth.
### Striving to be the best in DE&I – our focus continues into 2023
URL: https://intenthq.com/writing/striving-to-be-the-best-in-dei-our-focus-continues-into-2023
**Author:** Intent HQ
**Date:** 2023-02-27
**Category:** news
**Depth:** detailed
**Reading time:** 5 min. Read min
Diversity, Equity and Inclusion (DE&I) is a value we prize very highly at Intent HQ and to demonstrate its ongoing importance, we have extended our partnership with Women in Tech for 2023. Following on from our award success in 2022, we have also entered this year’s Best Business Awards because we continue to build on our achievements and believe our People Strategy sets us apart from other tech companies. Here’s why:
**Tags:** Diversity
### MWC 2023
URL: https://intenthq.com/writing/mwc-2023
**Author:** Colin White
**Date:** 2023-02-13
**Category:** event
**Depth:** detailed
**Reading time:** 1 min. Read min
MWC 2023 takes place from the 27th February to 2nd March in the famous Fira Gran Via in Barcelona. MWC is the world’s largest and most influential connectivity event, and this year, there will be 2,000+ exhibitors and 80k+ attendees from over 200 countries.
### Why customer segmentation needs to become more dynamic
URL: https://intenthq.com/writing/why-customer-segmentation-needs-to-become-more-dynamic
**Author:** Colin White
**Date:** 2023-01-24
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly.
**Tags:** Data and Analytics, Marketing
### How AI is vital in boosting customer segmentation
URL: https://intenthq.com/writing/how-ai-is-vital-in-boosting-customer-segmentation
**Author:** Colin White
**Date:** 2023-01-18
**Category:** resource
**Depth:** detailed
**Reading time:** 4 min. Read min
Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models.
**Tags:** Applied AI, Data and Analytics, Marketing
### Make weblogs safe and valuable for marketing
URL: https://intenthq.com/writing/make-weblogs-safe-and-valuable-for-marketing
**Author:** Colin White
**Date:** 2023-01-10
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing this internet traffic data that they already log and analyze routinely for network engineering purposes.
**Tags:** Applied AI, Customer Privacy, Data and Analytics, Transforming Telcos
### Weblogs: Landmine or Goldmine A Guide for Telcos and CSP’s
URL: https://intenthq.com/writing/make-weblogs-safe-and-valuable-for-marketing-a-guide-for-telcos-and-csp
**Author:** Colin White
**Date:** 2023-01-10
**Category:** resource
**Depth:** detailed
**Reading time:** 1 min. Read min
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
**Tags:** Customer Privacy, Data and Analytics
**Download:** [Download the Guide](https://share.hsforms.com/72224ff2-aa20-4c01-8ddb-724017e84c9f)
### Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer
URL: https://intenthq.com/writing/graham-phillips-appointed-cmxo
**Author:** Intent HQ
**Date:** 2022-11-25
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
29-November 2022 – Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the buyer’s journey across enterprise technologies and new digital, AI-powered platform innovation. In his new role, Phillips is responsible for optimizing the prospect, end-user and employee experiences, driving company growth through thought-provoking, effective marketing campaigns, and showcasing the stories of customer success, including world-leading telcos.
### Still in the dark ages? Why telco personalization efforts are falling behind
URL: https://intenthq.com/writing/still-in-the-dark-ages-why-telco-personalization-efforts-are-falling-behind
**Author:** Colin White
**Date:** 2022-11-17
**Category:** resource
**Depth:** detailed
**Reading time:** 4 min. Read min
Personalization is vital to any successful telco marketing campaign. In today’s highly saturated market, providers can’t afford to compete solely on price. They must instead forge personal relationships with both new and existing customers in order to secure the greatest possible share of wallet, based on a deep understanding of who these people really are.
**Tags:** Data and Analytics, Personalization, Transforming Telcos
**Download:** [Download](https://share.hsforms.com/57da95d8-3041-42a5-b1ab-2ddc77ed74b8)
### Why telcos aren’t doing personalization as well as they think
URL: https://intenthq.com/writing/why-telcos-arent-doing-personalization-as-well-as-they-think
**Author:** Colin White
**Date:** 2022-11-14
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this.
**Tags:** Marketing, Personalization, Transforming Telcos
### Total Telecom Congress 2022
URL: https://intenthq.com/writing/total-telecom-congress-2022
**Author:** Colin White
**Date:** 2022-10-05
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ is delighted to be a sponsor of Total Telecom Congress 2022. We will also be exhibiting at the event and be participating in a panel feature to discuss the different ways data can be used to boost loyalty and retention.
### Verizon sees a 51% marketing ROI uplift with Intent HQ’s Audience AI
URL: https://intenthq.com/writing/verizon-audience-ai
**Author:** Intent HQ
**Date:** 2022-09-14
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
Verizon Protect — one of Verizon’s highest-revenue service add-ons — runs limited-time “open enrollment” campaigns to drive new sign-ups. For their latest push, the marketing team wanted to maximise incremental lift by improving how they identified and targeted the customers most likely to enroll.
**Tags:** Customer Value Management, Marketing
### Telcos, personalization and the missing millions webinar
URL: https://intenthq.com/writing/telcos-personalization-and-the-missing-millions-webinar
**Author:** Intent HQ
**Date:** 2022-09-02
**Category:** resource
**Depth:** detailed
**Reading time:** 3 min. Read min
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
**Tags:** C-Suite Insights, Transforming Telcos
**Download:** [Register](https://share.hsforms.com/13b1d492-ee4f-4708-b8d6-64ab4c441749)
### Creating More Successful Campaign Audiences
URL: https://intenthq.com/writing/smart-segments
**Author:** Colin White
**Date:** 2022-08-20
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ unlocks hidden customer insights that activate more effective campaign targeting and provide a better customer experience.
**Tags:** Customer Value Management, Data and Analytics, Marketing
**Download:** [Download](https://share.hsforms.com/e8c4597f-69e3-4c55-b8e0-048b6edb4ff5)
### Leveraging behavioral data with AI
URL: https://intenthq.com/writing/verizon-case-study
**Author:** Intent HQ
**Date:** 2022-08-12
**Category:** case-study
**Depth:** detailed
**Reading time:** 1 min. Read min
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
**Tags:** Customer Churn, Customer Retention, Marketing
**Download:** [Download the Case Study](https://share.hsforms.com/eb79612e-99ff-4e8d-9023-d25560da8c27)
### CCA Annual Convention 2022
URL: https://intenthq.com/writing/cca-annual-convention-2022
**Author:** Intent HQ
**Date:** 2022-08-04
**Category:** event
**Depth:** detailed
**Reading time:** 1 min. Read min
The Competitive Carriers Association Annual Convention will be hosted in Portland, OR on the 27-29 of September. This event is the only North American event to focus exclusively on smart strategies, technology innovations, and business opportunities for carriers within the mobile world. MCS brings together more senior decisions makers from more carrier organisation than any other trade show in the US.
### Digital Transformation World 2022
URL: https://intenthq.com/writing/digital-transformation-world-2022
**Author:** Intent HQ
**Date:** 2022-08-04
**Category:** event
**Depth:** detailed
**Reading time:** 1 min. Read min
The Digital Transformation World 2022 will be hosted in Copenhagen, Denmark on the 20-22 of September. This event brings together 3000+ people from 600+ companies, 200+ speakers.
### Why analytics is vital for creating a market-leading CX for telcos
URL: https://intenthq.com/writing/why-analytics-is-vital-for-creating-a-market-leading-cx-for-telcos
**Author:** Intent HQ
**Date:** 2022-08-02
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
Getting a strong return on investment for your marketing activities shouldn’t be just about signing telecoms customers up for higher-tier plans or new services. In this sector, ensuring existing customers also feel engaged with their provider is also vital for long-term success.
**Tags:** Customer Experience, Data and Analytics, Transforming Telcos
### The future of telecoms BI – why you need tools that work fast and at scale
URL: https://intenthq.com/writing/the-future-of-telecoms-bi-why-you-need-tools-that-work-fast-and-at-scale
**Author:** Intent HQ
**Date:** 2022-07-26
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Understanding who your customers really is already a must for any telco in today’s data-driven, highly competitive environment. However, how they do this will have to evolve in many cases to keep up with the growing pace and scale of the challenge.
**Tags:** Customer Experience, Data and Analytics, Transforming Telcos
### Telcos, personalization and the missing millions research report
URL: https://intenthq.com/writing/telcos-personalization-and-missing-millions-research-report
**Author:** Intent HQ
**Date:** 2022-07-20
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
Marketing campaigns are won and lost on the accessibility and quality of companies’ data about their customers – and how smartly they use it. Across every industry, this makes customers’ data a hugely valuable asset and means of gaining competitive advantage. No sector holds more data about their customers than telcos.
**Tags:** C-Suite Insights, Marketing, Transforming Telcos
**Download:** [Download the Report](https://share.hsforms.com/57da95d8-3041-42a5-b1ab-2ddc77ed74b8)
### Moving beyond CRM: What telcos need to know about advanced customer analytics strategies
URL: https://intenthq.com/writing/moving-beyond-crm-what-telcos-need-to-know-about-advanced-customer-analytics-strategies
**Author:** Intent HQ
**Date:** 2022-07-19
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect.
**Tags:** Applied AI, Data and Analytics, Transforming Telcos
### Telcos failing to exploit data goldmine are missing millions in revenues
URL: https://intenthq.com/writing/telcos-failing-to-exploit-data-goldmine-are-missing-millions-in-revenues
**Author:** Intent HQ
**Date:** 2022-07-19
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Conducted in the spring of 2022, Intent HQ’s global study is the first to map consumer attitudes about data privacy with research into telco marketing practices. It highlights the disparity between attitudes towards using consumer data and beliefs about customer expectations.
### Intent HQ accepted into I-COM’s Data Marketing Community
URL: https://intenthq.com/writing/intent-hq-accepted-into-i-coms-data-marketing-community
**Author:** Intent HQ
**Date:** 2022-06-13
**Category:** news
**Depth:** detailed
**Reading time:** 1 min. Read min
Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience, and promotion. At Intent HQ, this is our bread and butter, working with leading telcos and brand owners to increase relevance, marketing ROI, and reduce churn.
### Intent HQ wins Best Tech Employer at Women In Tech Awards 2022
URL: https://intenthq.com/writing/intent-hq-wins-best-tech-employer-at-women-in-tech-awards
**Author:** Intent HQ
**Date:** 2022-06-09
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Intent HQ is delighted to have gained industry wide recognition for excellence in Diversity and Inclusion (D&I), after winning ‘Best Tech Employer’ in the SMB category at this year’s Women in Tech Awards.
**Tags:** Diversity
### Why Telco marketers should strive for true personalization
URL: https://intenthq.com/writing/why-telco-marketers-should-strive-for-true-personalization
**Author:** Intent HQ
**Date:** 2022-06-06
**Category:** essay
**Depth:** detailed
**Reading time:** 11 min. Read min
Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment. Indeed, the majority of consumers say they won’t engage with any marketing communications that don’t speak to them on a personal level.
**Tags:** Marketing, Personalization, Transforming Telcos
### I-COM Summit Experience 2022
URL: https://intenthq.com/writing/i-com-summit-experience-2022
**Author:** Intent HQ
**Date:** 2022-05-30
**Category:** event
**Depth:** detailed
**Reading time:** 1 min. Read min
In light of becoming I-COM members, Intent HQ will be attending the I-COM Summit Experience 2022, which will be hosted in Costa Brava, Spain, on the 6th-9th of June. The I-COM Summit Experience 2022 will be a hybrid event, allowing members to join in person or virtually. The format of the conference will be a mix of talks and roundtables.
### Sharifah Amirah to Speak at WomenTech Conference 2022
URL: https://intenthq.com/writing/sharifah-amirah-to-speak-at-women-in-tech-conference-2022
**Author:** Intent HQ
**Date:** 2022-05-27
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
WomenTech Network is hosting the third edition of the largest virtual tech conference for women, minorities, and their allies in tech, Women in Tech Global Conference, 2022 June 7-10.
**Tags:** Diversity
### Analyzing insights – what is your data really telling you?
URL: https://intenthq.com/writing/analyzing-insights-what-is-your-data-really-telling-you
**Author:** Intent HQ
**Date:** 2022-05-17
**Category:** research
**Depth:** detailed
**Reading time:** 4 min. Read min
Data is essential for any business today. But having access to data and using it effectively are two very different things. For instance, are you sure the picture it’s painting for you is really accurate?
**Tags:** Business Intelligence, Data and Analytics
### From Customer Insights to Human Understanding eBook
URL: https://intenthq.com/writing/from-customer-insights-to-human-understanding-ebook
**Author:** Intent HQ
**Date:** 2022-05-11
**Category:** research
**Depth:** detailed
**Reading time:** 1 min. Read min
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
**Tags:** Business Intelligence, Marketing, Personalization, Transforming Telcos
**Download:** [Download](https://go.intenthq.com/en/from-insights-to-human-understanding)
### Why Customers Care About Hyper-Personalization eBook
URL: https://intenthq.com/writing/why-customers-care-about-hyper-personalization-ebook
**Author:** Intent HQ
**Date:** 2022-05-11
**Category:** resource
**Depth:** detailed
**Reading time:** 1 min. Read min
Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
**Tags:** Marketing, Personalization
**Download:** [Download the Ebook](https://share.hsforms.com/a432a751-ac2d-4be1-80ae-21c08711ff72)
### Intent HQ ranks in Europe’s fastest growing companies shortlist, the FT1000
URL: https://intenthq.com/writing/intent-hq-reaches-europes-fastest-growing-companies-shortlist-the-ft1000
**Author:** Intent HQ
**Date:** 2022-04-12
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Marking a turning point in the company’s development, Intent HQ, the privacy-first Customer AI Platform optimized for Telcos and their user data, has been included in the Financial Times’ sixth annual list of Europe’s fastest-growing companies, the FT1000.
### Making sustainability matter – why marketing needs to play its part
URL: https://intenthq.com/writing/making-sustainability-matter-why-marketing-needs-to-play-its-part
**Author:** Intent HQ
**Date:** 2022-04-12
**Category:** resource
**Depth:** detailed
**Reading time:** 4 min. Read min
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.
**Tags:** Marketing, Personalization, Sustainability, Transforming Telcos
**Download:** [Download](https://go.intenthq.com/en/5-reasons-personalization-fails-e-guide-0)
### Customer analytics in telecoms: Why it matters
URL: https://intenthq.com/writing/customer-analytics-in-telecoms-why-it-matters
**Author:** Intent HQ
**Date:** 2022-04-08
**Category:** resource
**Depth:** detailed
**Reading time:** 10 min. Read min
The telecoms industry holds some of the most extensive and detailed customer data of any sector. And, unlike many other businesses, who will have to turn to third parties if they want to learn more about their customers, one major advantage for these firms is that the data they possess comes directly from their customers.
**Tags:** Data and Analytics, Transforming Telcos
### When personalization goes wrong – and how to avoid it
URL: https://intenthq.com/writing/when-personalization-goes-wrong-and-how-to-avoid-it
**Author:** Intent HQ
**Date:** 2022-04-05
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.
**Tags:** Marketing, Personalization
### Intent HQ Named Women in Tech ‘Best Tech Employer’ Finalist 2022
URL: https://intenthq.com/writing/women-in-tech-best-tech-employer-finalist-2022
**Author:** Intent HQ
**Date:** 2022-04-05
**Category:** news
**Depth:** detailed
**Reading time:** 4 min. Read min
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech. Intent are finalists in the ‘scale up’ category, which recognises employers with 51 – 149 employees who have demonstrated an outstanding effort over the past 18 months to attract and retain women in their IT and technology teams. That’s us!
### Measuring the impact of true personalization initiatives
URL: https://intenthq.com/writing/measuring-the-impact-of-true-personalization-initiatives
**Author:** Intent HQ
**Date:** 2022-03-29
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.
**Tags:** Marketing, Personalization
### The future of customer value management is analytics-driven
URL: https://intenthq.com/writing/the-future-of-customer-value-management-is-analytics-driven
**Author:** Intent HQ
**Date:** 2022-03-29
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
The February 2022 view of McKinsey’s Technology, Media & Telecommunications practice, “Unlocking the value of personalization at scale for operators” offers excellent advice for telecoms operators. It describes what this McKinsey practice calls “the key driver of future growth.”
**Tags:** Customer Value Management, Data and Analytics, Marketing, Personalization, Transforming Telcos
### Helpful or creepy? Making sure you don’t cross the line when using personalization
URL: https://intenthq.com/writing/helpful-or-creepy-making-sure-you-dont-cross-the-line-when-using-personalization
**Author:** Intent HQ
**Date:** 2022-03-22
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy.
**Tags:** Customer Privacy, Personalization
### Busting the top 3 myths of personalization
URL: https://intenthq.com/writing/busting-the-top-3-myths-of-personalization
**Author:** Intent HQ
**Date:** 2022-03-15
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Personalization needs to be a part of any communication service provider’s (CSP’s) marketing strategy today. Genericized, mass-market campaigns have become ineffective as customers, who have become used to being swamped with thousands of materials on a daily basis, have learned to tune out anything that doesn’t speak directly to them.
**Tags:** Personalization
### Donation from Intent HQ helps Rev’s Chosen Charity
URL: https://intenthq.com/writing/donation-from-intent-hq-helps-revs-chosen-charity
**Author:** Intent HQ
**Date:** 2022-03-15
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Christmas is deemed as the ultimate time to give back, however, it is not the only occasion REV and its content providers felt fit to gift a local charity who has selflessly served with humility to the less fortunate.
### Telco AI World Summit
URL: https://intenthq.com/writing/telco-ai-world-summit
**Author:** Intent HQ
**Date:** 2022-03-10
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
Telco AI World Summit will be hosted in the amazing city of Berlin on the 27th-28th of April. Each year, this summit brings together experts and professionals to discuss and showcase use cases of AI, analytics, and automation. 2022 has attracted over 400+ attendees from 120 companies and over 60 expert speakers to delve deep into the technological advances within AI.
### Mobile Carriers Show 2022
URL: https://intenthq.com/writing/mobile-carriers-show-2022
**Author:** Intent HQ
**Date:** 2022-03-09
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
The Mobile Carriers Show 2022 (MCS) will be hosted in Tampa, Florida on the 11th-13th of April. This event is the only North American event to focus exclusively on smart strategies, technology innovations, and business opportunities for carriers within the mobile world. MCS brings together more senior decisions makers from more carrier organisation than any other trade show in the US.
### Why Telcos Need True Personalization to Survive – eBook
URL: https://intenthq.com/writing/why-telcos-need-true-personalization-ebook
**Author:** Colin White
**Date:** 2022-03-09
**Category:** resource
**Depth:** detailed
**Reading time:** 1 min. Read min
Find out why only 22 per cent of telco customers are happy with the level of personalization they currently receive, and how developing a human understanding of your customer data could lead to significant improvements in customer satisfaction.
**Tags:** Personalization
### Digital twins – why you need them in your strategy
URL: https://intenthq.com/writing/digital-twins-why-you-need-them-in-your-strategy
**Author:** Intent HQ
**Date:** 2022-02-22
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
We all know that quality customer data offers a huge amount of potential for communication service providers (CSPs) to tailor their messaging and deliver more personalized services.
**Tags:** Customer Privacy, Data and Analytics
### MWC 2022
URL: https://intenthq.com/writing/mwc-2022
**Author:** Intent HQ
**Date:** 2022-02-18
**Category:** event
**Depth:** detailed
**Reading time:** 1 min. Read min
MWC 2022 is taking place on the 28th February – 3rd March 2022 in Barcelona. There will be over 1,500 exhibitors and attendees from 150 countries. The 5 days will cover the key themes of Advancing AI, 5G, Internet of Everything, Tech Horizon and much more!
### The CX Exchange Telecoms 2022
URL: https://intenthq.com/writing/intent-hq-cx-exchange-telecoms
**Author:** Intent HQ
**Date:** 2022-02-11
**Category:** event
**Depth:** detailed
**Reading time:** 1 min. Read min
The CX Exchange Telecoms returns to being an in-person event for 2022! The conference will be held in London on the 27th-28th of April bringing together CX leaders within the telco industry. Intent HQ will be at the event for both days and look forward to meeting you. Book a meeting with us if you’d like to find out more about how we can help you improve your Customer Experience, increase Customer Lifetime Value and improve your personalization and customer insights.
### Why upselling deserves closer attention – and how to do it right
URL: https://intenthq.com/writing/why-upselling-deserves-closer-attention-and-how-to-do-it-right
**Author:** Intent HQ
**Date:** 2022-02-08
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
So you’ve got a good marketing proposition backed up by a strong sales team to bring new customers into the business. Great, but for communication service providers (CSPs), this is only the start. It’s what you do with them once they’re on board that can spell success or failure for a relationship over the customer’s lifetime.
**Tags:** Customer Loyalty, Customer Value Management
### Harnessing the power of customer analytics – should you build or buy your platform?
URL: https://intenthq.com/writing/harnessing-the-power-of-customer-analytics-should-you-build-or-buy-your-platform
**Author:** Intent HQ
**Date:** 2022-02-01
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min. Read min
Your customer data is the most valuable asset you have. Use it well and you stand to greatly improve revenue, customer loyalty and margins. Yet there is a data source so rich in customer behavior, it matches the value of data held and used by over-the-top service providers like Facebook, Google and Amazon, yet most communication service providers (CSPs) continue to ignore. This data source is weblog data.
**Tags:** Data and Analytics, Transforming Telcos
### The top 5 telco marketing trends for 2022
URL: https://intenthq.com/writing/the-top-5-telco-marketing-trends-for-2022
**Author:** Intent HQ
**Date:** 2022-01-25
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must.
**Tags:** Marketing, Transforming Telcos
### Your customer loyalty schemes don’t work – here’s what to do about it
URL: https://intenthq.com/writing/your-customer-loyalty-schemes-dont-work-heres-what-to-do-about-it
**Author:** Intent HQ
**Date:** 2022-01-18
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Retaining loyal customers needs to be a top priority for any communication service provider (CSP). Churn rates in the industry remain high – at around 22 percent a year – and seeing as it costs up to four times more to acquire new customers than retain existing ones, anything you can do to boost the customer experience (CX) and engender loyalty is highly valuable.
**Tags:** Customer Experience, Customer Loyalty, Customer Value Management, Marketing
### How data-led campaigns offer more for your money
URL: https://intenthq.com/writing/how-data-led-campaigns-offer-more-for-your-money
**Author:** Intent HQ
**Date:** 2022-01-11
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Improving return on investment should be a top priority for communication service providers (CSPs) in their marketing campaigns. Yet in many cases, even though these companies have a wealth of information available about their customers, they aren’t using this effectively to deliver better, more personalized messaging.
**Tags:** Data and Analytics, Marketing
### Data Monetization for a Cookie-Less Future
URL: https://intenthq.com/writing/o2-digital-ads
**Author:** Intent HQ
**Date:** 2021-12-14
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
How can O2 monetize the customer action data within their network while protecting customer privacy?
**Tags:** Digital Advertising, Monetization
**Download:** [Download](https://share.hsforms.com/c3f081d4-5577-4110-a105-839d6ec26d02)
### 3 Kinds of Customer Data: Facts, Generalizations and Inferences
URL: https://intenthq.com/writing/3-kinds-of-customer-data
**Author:** Intent HQ
**Date:** 2021-12-01
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min. Read min
Facts, generalizations, and inferences are defined as personal data whenever they are attributed or attributable to a customer. They are regulated under laws such as GDPR in Europe and CPRA in California, so are rightly part of a conversation about customer data protection and privacy.
**Tags:** Data and Analytics
### 5 Reasons Personalization Fails
URL: https://intenthq.com/writing/5-reasons-personalization-fails
**Author:** Intent HQ
**Date:** 2021-11-29
**Category:** resource
**Depth:** detailed
**Reading time:** 1 min. Read min
Download our free guide to find out why True Personalization could help take your business to the next level.
**Tags:** Marketing, Personalization, Value Exchange
**Download:** [Download](https://share.hsforms.com/7ce77231-c06d-4da8-a21f-f5e62621faf1)
**Media:** https://intenthq.com/wp-content/uploads/2021/11/5_Reasons_SHORTV2-1.mp4
### Humanizing true personalization – What do telcos need to understand
URL: https://intenthq.com/writing/humanising-true-personalization-what-do-telcos-need-to-understand
**Author:** Intent HQ
**Date:** 2021-11-11
**Category:** resource
**Depth:** detailed
**Reading time:** 4 min. Read min
So if you’re to thrive in an environment where customer demands are high and new, innovative offerings are always looking to persuade consumers to switch providers, you need to stand out from the crowd.
**Tags:** Marketing, Personalization, Transforming Telcos
### Removing the blockers to ensure data monetization works effectively
URL: https://intenthq.com/writing/removing-the-blockers-to-ensure-data-monetization-works-effectively
**Author:** Intent HQ
**Date:** 2021-11-04
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Therefore, it shouldn’t be news to any firm that the first-party data they collect on their customers offers huge potential to generate additional revenue for both themselves and their partners.
**Tags:** Data and Analytics, Monetization, Transforming Telcos, Value Exchange
**Download:** [Download](https://intenthq.com/use-case-resources/monetization/removing-the-blockers-to-ensure-data-monetization-works-effectively/)
### Making monetization work in a new era for data consent
URL: https://intenthq.com/writing/making-monetization-work-in-a-new-era-for-data-consent
**Author:** Intent HQ
**Date:** 2021-10-28
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
With the right tools, you can take the trillions of first-party data points you collect on your customers and deliver critical insight that partners can use to provide more personalized messaging that offers a better return on investment.
**Tags:** Customer Privacy, Data and Analytics, Monetization
### Insights to activation – turning raw data into truly personalized value
URL: https://intenthq.com/writing/insights-to-activation-turning-raw-data-into-truly-personalized-value
**Author:** Intent HQ
**Date:** 2021-10-21
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
But while this is more true than ever in today’s environment, it’s not the whole story. After all, it doesn’t matter how many billions or even trillions of data points a firm possesses – if they can’t utilize it effectively, it’s doing nothing more than taking up server space.
**Tags:** Applied AI, C-Suite Insights, Data and Analytics, Personalization
### Why asking the right questions matters in churn analysis
URL: https://intenthq.com/writing/why-asking-the-right-questions-matters-in-churn-analysis
**Author:** Intent HQ
**Date:** 2021-10-14
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
In the current environment, where it’s easy for customers to switch providers at a moment’s notice, firms need to offer more than the most competitive prices in order to keep customers at the end of their contracts.
**Tags:** Customer Churn, Customer Retention, Data and Analytics, Marketing
### Getting upsell campaigns right – why personalization matters
URL: https://intenthq.com/writing/getting-upsell-campaigns-right-why-personalization-matters
**Author:** Intent HQ
**Date:** 2021-10-07
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial.
**Tags:** Customer Value Management, Marketing, Transforming Telcos
### Q2 2021 Release Notes
URL: https://intenthq.com/writing/q2-2021-release-notes
**Author:** Intent HQ
**Date:** 2021-08-27
**Category:** release
**Depth:** detailed
**Reading time:** 2 min. Read min
That’s right, although we think our Insights Explorer interface is just the bees’ knees, we also understand that you want it to reflect your own brand. So hey presto, now it can. Custom branding allows our clients to specify accent colors, insight card colors, and more. Plus, you can replace the Intent HQ logo for your own logo to make Insights Explorer feel more like an internal tool, giving your users more confidence to use and trust the data and insights we produce.
### Did someone say ‘breach’?!
URL: https://intenthq.com/writing/did-someone-say-breach
**Author:** Intent HQ
**Date:** 2021-08-20
**Category:** essay
**Depth:** detailed
**Reading time:** 2 min. Read min
Hackers in pursuit of valuable customer data breach T-Mobile servers.
**Tags:** Customer Privacy
### Reimagine Telecoms with Intent HQ at Total Telecom Congress 2021
URL: https://intenthq.com/writing/reimagine-telecoms-with-intent-hq-at-total-telecom-congress-2021
**Author:** Intent HQ
**Date:** 2021-06-25
**Category:** event
**Depth:** detailed
**Reading time:** 2 min. Read min
At Total Telecom, we showcased the Intent HQ customer intelligence platform on our stand. Our Intent HQ platform ingests huge amounts of your customer data (I’m talking trillions of data points) to create outcome-driven insights that your team can use to improve marketing campaigns, reduce churn and improve your ROI. Find out more about the capabilities of our customer intelligence platform.
### Webinar Review: Making sense of Post-COVID Normal
URL: https://intenthq.com/writing/webinar-review-making-sense-of-post-covid-normal
**Author:** Intent HQ
**Date:** 2021-06-25
**Category:** research
**Depth:** detailed
**Reading time:** 4 min. Read min
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! Plus we had a great audience: interactive and full of questions.
**Tags:** Market Insights, Marketing
### Webinar: Making Sense of Post-Covid Normal
URL: https://intenthq.com/writing/making-sense-of-post-covid-normal-2
**Author:** Intent HQ
**Date:** 2021-06-22
**Category:** research
**Depth:** detailed
**Reading time:** 1 min. Read min
Professor Jose Luis Nueno is a Marketing legend. He is justifiably renowned for his insights into consumer behavior and how corporate business models should take this into account. He evaluates how the increased intensity of our digital lives has heightened the demands for consumer data protection and privacy during Covid. The pandemic has made new demands on customer experience that are driving change… we are beginning to see which demands are here to stay.
**Tags:** Market Insights
**Download:** [Register](https://share.hsforms.com/75bb46bf-6edb-4811-b62c-7004fdf93e48)
### How REV built lucrative, long-lasting customer relationships
URL: https://intenthq.com/writing/cable-bahamas-case-study
**Author:** Intent HQ
**Date:** 2021-06-18
**Category:** case-study
**Depth:** detailed
**Reading time:** 2 min. Read min
Legacy systems, siloed data, and complex analytics environments were stopping REV from delivering hyper-personalized customer experiences.
**Download:** [Download the Case Study](https://share.hsforms.com/cfa2852f-8bc0-47bf-be17-6214e022b8d8)
### Q1 2021 Release Notes
URL: https://intenthq.com/writing/q1-2021-release-notes
**Author:** Intent HQ
**Date:** 2021-05-28
**Category:** release
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ Data Controls is a feature in Intent Insights Explorer & Intent Workflow that limits user risk of breaching corporate or regulatory data policies and provides the privacy officer with the peace of mind that users can make informed decisions about the use of Personal Data in a compliant manner. Intent HQ Data Controls govern how your staff can use data within Insights Explorer and Intent Workflow. Whether for insights or activation purposes, Intent HQ Data Controls can be set to protect the organization from employee misuse of customer data stored within the Intent Cloud.
### Making Sense of Post-Covid Normal
URL: https://intenthq.com/writing/making-sense-of-post-covid-normal
**Author:** Intent HQ
**Date:** 2021-05-04
**Category:** research
**Depth:** detailed
**Reading time:** 3 min. Read min
As we prepare for our latest public conversation, a review on June 3 of what we have learned during the pandemic, I am struck most forcefully by the resilience of the human spirit. For companies who are prepared, 2021 and 2022 are going to be amazing years!
**Tags:** Market Insights, Marketing
### Q4 2021 Release Notes
URL: https://intenthq.com/writing/q4-2021-release-notes
**Author:** Intent HQ
**Date:** 2021-03-31
**Category:** release
**Depth:** detailed
**Reading time:** 1 min. Read min
Digital Ad Insights. This new product from Intent HQ enables telcos to unlock new revenue streams by monetizing their network event data with media agencies.
### Q4 2020 Release Notes
URL: https://intenthq.com/writing/q4-2020-release-notes
**Author:** Intent HQ
**Date:** 2021-03-24
**Category:** release
**Depth:** detailed
**Reading time:** 1 min. Read min
End-to-end platform improvements now deliver the flexibility to recognize and process data with both primary and secondary IDs for multi-line/multi-device cohort insight and downstream pass-through.
### How dead is 3rd-Party Data?
URL: https://intenthq.com/writing/how-dead-is-3rd-party-data
**Author:** Intent HQ
**Date:** 2021-03-15
**Category:** essay
**Depth:** detailed
**Reading time:** 9 min. Read min
It was expected to die. Instead, it continues to grow.
**Tags:** Customer Privacy, Data and Analytics
### Personalization: Expectations vs. Reality
URL: https://intenthq.com/writing/personalization-expectations-vs-reality
**Author:** Intent HQ
**Date:** 2021-02-19
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
As a consumer, I love that I get recommended shows to watch on Netflix the moment I open my account. And 9 times out of 10, I would choose one of the first few options in the selection. Great. So Netflix sort of knows me, and can gather what I would like to watch next based on what I’ve watched before.
**Tags:** Personalization
### Why consumer data privacy matters at Intent HQ
URL: https://intenthq.com/writing/why-consumer-data-privacy-matters-at-intent-hq
**Author:** Intent HQ
**Date:** 2021-02-04
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
Data privacy is one of the ground-breaking issues of our age. Life is a digital experience for most customers. Big as it already is, the importance of customer data continues to grow. We are told that “data is the new oil.” Some of the largest enterprises on Earth are founded on data such as Google, Amazon, Alibaba, Facebook, Netflix, Salesforce, Microsoft, and Oracle. Many of these big tech firms didn’t exist 25 years ago, making their success astonishing. But people see bad actors stealing data, mainly as a way to steal money. Companies and governments are threatened by ransom demands, and pay or lose their data. Plus, prominent companies who should know better seem to make frequent mistakes resulting in massive data breaches. Meanwhile, too many companies have treated customers badly, using their data in unexpected ways, selling it without true consent, and sometimes lying to customers about how their data is used. People are scared and some are angry, others are resigned. Who can we trust?
**Tags:** Customer Privacy
### The secret to long-lasting customer relationships? Find the human stories in your insights.
URL: https://intenthq.com/writing/the-secret-to-long-lasting-customer-relationships-find-the-human-stories-in-your-insights
**Author:** Intent HQ
**Date:** 2020-10-06
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
Every day Anthony gets home from work, prepares dinner, and settles down in front of the TV.
**Tags:** Customer Retention, Customer Value Management, Data and Analytics
### Q2 2020 Release Notes
URL: https://intenthq.com/writing/q2-2020-release-notes
**Author:** Intent HQ
**Date:** 2020-07-24
**Category:** release
**Depth:** detailed
**Reading time:** 1 min. Read min
Our Hybrid Processor is an incredible privacy-first solution that uses tokenized customer activity data and transforms this into a privacy-safe desensitized string of numbers on-premise, behind the client’s firewall prior to ingestion by Intent HQ.
### Navigating CX for CSPs: a dialogue with Sheryl Kingstone
URL: https://intenthq.com/writing/navigating-cx-for-csps-a-dialogue-with-sheryl-kingstone
**Author:** Intent HQ
**Date:** 2020-07-14
**Category:** resource
**Depth:** detailed
**Reading time:** 2 min. Read min
The Covid-19 pandemic was a driving force for businesses to innovate and pivot strategies. Telco and other service providers have long been viewed as utility companies by today’s consumers – customers might not necessarily love their service providers, but they do love the things they make possible. At the start of the global quarantine, service providers around the world were under immense pressure to deliver their services effectively to consumers.
**Tags:** C-Suite Insights, Customer Experience, Transforming Telcos
### Telecoms: GDPR privacy actions are trending up
URL: https://intenthq.com/writing/telecoms-gdpr-privacy-actions-are-trending-up
**Author:** Intent HQ
**Date:** 2020-06-05
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
By no means all of the regulatory action under GDPR has been accomplished through fines on organizations. It is expected that the EU legal consensus regarding privacy will strongly influence their behavior. Since GDPR’s introduction, most regulators have taken a consultative stance, giving advice and looking for incremental improvements in behavior. That is beginning to change. Telecoms firms should take note.
**Tags:** Customer Privacy, Data and Analytics, Transforming Telcos
### 3 practical strategies for Telcos to help customers through the Covid-19 crisis
URL: https://intenthq.com/writing/3-practical-strategies-for-telcos-to-help-customers-through-the-covid-19-crisis
**Author:** Intent HQ
**Date:** 2020-04-30
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min. Read min
The coronavirus pandemic has forced businesses to innovate and re-strategise approaches to ensure business continuity and keep them afloat. Whilst industries such as retail and the travel industry are most affected by this pandemic, the Telecoms industry is facing a different type of challenge in this turbulent time.
**Tags:** Customer Value Management, Marketing
### Q1 2020 Release Notes
URL: https://intenthq.com/writing/q1-2020-release-notes
**Author:** Intent HQ
**Date:** 2020-04-29
**Category:** release
**Depth:** detailed
**Reading time:** 1 min. Read min
We’ve super-charged our data ingestion to get 20x the data ingestion speeds of previous performance. We’ve also introduced new ingestion flows to both batch and streaming ingestion further improving throughput and automatic file ingestion.
### Telcos, it’s time to reconnect with your customers.
URL: https://intenthq.com/writing/telcos-its-time-to-reconnect-with-your-customers
**Author:** Intent HQ
**Date:** 2020-04-28
**Category:** resource
**Depth:** detailed
**Reading time:** 1 min. Read min
There aren’t many other industries staring down a future as uncertain as telcos. A stagnant growth and a global downturn on the horizon, Telcos are struggling to keep customers without having to resort to the obvious, giving more data and voice minutes for a cheaper price. For most consumers, Telcos have been relegated to just-another-utility. That means, at best, your customers are more likely to describe your services as “reliable” or “necessary” rather than “unique”, “exciting” or even “helpful”.
**Tags:** Customer Experience, Customer Value Management, Marketing, Transforming Telcos
**Download:** [Download](https://share.hsforms.com/7b1df60a-42f4-4e73-a33d-2578e64d60e1)
### Can Telcos beat the FANG companies at their own game?
URL: https://intenthq.com/writing/can-telcos-beat-the-fang-companies-at-their-own-game
**Author:** Intent HQ
**Date:** 2020-04-03
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
The current situation with millions of people confined to home and eschewing physical meetings has highlighted the way that social media has captured our imagination. What’s most astounding about this is that it’s led by just five companies; Facebook, Amazon, Apple, Netflix and Google have dominated this world. You could possibly throw Microsoft into the mix too – they’re not so big in social media but they do own Skype and LinkedIn so do have a presence here.
**Tags:** C-Suite Insights, Data and Analytics, Transforming Telcos
### Intent HQ Partners with IESE Business School to Create the First Marketing Chair
URL: https://intenthq.com/writing/intent-hq-partners-with-iese-business-school-to-create-the-first-marketing-chair
**Author:** Intent HQ
**Date:** 2020-01-29
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
29-January 2020 – Intent HQ is pleased to announce its partnership with IESE Business School.
### Q4 2019 Release Notes
URL: https://intenthq.com/writing/q4-2019-release-notes
**Author:** Intent HQ
**Date:** 2020-01-22
**Category:** release
**Depth:** detailed
**Reading time:** 2 min. Read min
The IHQ Platform uses a set of configuration to define steps of data processing and enrichment during a pipeline run.
### IHQ Event: Practical AI applications for Customer Experience
URL: https://intenthq.com/writing/ihq-event-practical-ai-applications-for-customer-experience
**Author:** Intent HQ
**Date:** 2019-10-30
**Category:** essay
**Depth:** detailed
**Reading time:** 2 min. Read min
Earlier this month, we invited Forrester Analyst, Brandon Purcell, to share his thoughts on practical AI applications in Customer Experience. The thought-provoking session included an interactive element; with Brandon inviting the audience to debunk certain AI myths.
**Tags:** Applied AI, Customer Experience
### Win customer loyalty by understanding your customer’s emotional narrative first
URL: https://intenthq.com/writing/win-customer-loyalty-by-understanding-your-customers-emotional-narrative-first
**Author:** Intent HQ
**Date:** 2019-08-17
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
The battle for an emotional connection is the newest frontier in the battle for customer experience.Humans are emotional decision makers. It is not a great challenge to most people’s intuition to say so. When asked, most would accept that when making purchases, emotion plays a part in forming our beliefs and opinions, alongside rational thought and logic.
**Tags:** Customer Loyalty, Customer Retention, Customer Value Management, Data and Analytics
### CASE STUDY: How HB Reavis Drove Up Sales Opportunities for Their Retailers Using Intent Edge
URL: https://intenthq.com/writing/hb-reavis-case-study-2
**Author:** Intent HQ
**Date:** 2019-07-31
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min read min
Learn how HB Reavis, a European shopping center operator, transformed their marketing approach to achieve remarkable results.
**Tags:** Marketing, Personalization
**Download:** [Download the Case Study](https://share.hsforms.com/978d14cf-16a5-47ea-9470-3608530ce584)
### WHITE PAPER: HOW FOUNDATIONAL MODELS AND EDGE COMPUTING DELIVER ON THE PROMISES OF DIGITAL PERSONALIZATION
URL: https://intenthq.com/writing/personal-touch-whitepaper
**Author:** Intent HQ
**Date:** 2019-07-29
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min read min
Our comprehensive Whitepaper, “A Personal Touch: How Foundational Models and Edge Computing Deliver on the Promises of Digital Personalization” reveals the transformative power of Edge computing, equipping you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
**Tags:** Marketing, Personalization
**Download:** [Download the Whitepaper](https://share.hsforms.com/ccdc699d-6b9b-408b-b7c0-20f1fbb94949)
### Hyper-Personalization: 8 things Telcos need to know about customers
URL: https://intenthq.com/writing/hyper-personalization-8-things-telcos-need-to-know-about-customers
**Author:** Intent HQ
**Date:** 2019-07-27
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min. Read min
The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a basic understanding of your customer has been enough to deliver an expected level of customer experience.
**Tags:** Personalization, Transforming Telcos
### eBook: Unlock the Power of Customer Data in Retail
URL: https://intenthq.com/writing/ebook-unlock-the-power-of-customer-data-in-retail-2
**Author:** Intent HQ
**Date:** 2019-07-22
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min read min
Our latest ebook, “Customer Data: The Real Story,” is an essential guide for execs looking to transform raw data into actionable insights.
**Tags:** Marketing, Personalization
**Download:** [Download the Ebook](https://share.hsforms.com/5499cc1f-9e33-4db1-97fb-a332ad921fd9)
### Why do you need a Digital Twin?
URL: https://intenthq.com/writing/why-do-you-need-a-digital-twin
**Author:** Intent HQ
**Date:** 2019-07-12
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
The FANG companies are winning the hearts of the customer, big time. All because they’re providing them with the best customer experience compared to other brands they interact with.
**Tags:** Digital Advertising, Personalization
### The Stickiest Brand in a Very Slippery World
URL: https://intenthq.com/writing/the-stickiest-brand-in-a-very-slippery-world
**Author:** Intent HQ
**Date:** 2019-06-24
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Having worked in Marketing for over 25 years, much of it in relationship marketing and loyalty, I am not sure that many days have gone by where the words brand and sticky, or some synonym for sticky haven’t been mentioned in the same sentence, PowerPoint slide or plan on a page.
**Tags:** Customer Experience
### The Great Competitive Paradox: Intent HQ hosts Think Tank for Telecoms CX Leaders
URL: https://intenthq.com/writing/the-great-competitive-paradox-intent-hq-hosts-think-tank-for-telecoms-cx-leaders
**Author:** Intent HQ
**Date:** 2019-06-06
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min. Read min
At IQPC’s recent CX Telecoms Exchange in London, Intent HQ hosted a Think Tank session tackling some of the key challenges faced by Telcos today.
**Tags:** Customer Experience, Transforming Telcos
### What it takes to win in the age of the consumer
URL: https://intenthq.com/writing/what-it-takes-to-win-in-the-age-of-the-consumer
**Author:** Intent HQ
**Date:** 2019-05-22
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min. Read min
We’re witnessing a sweeping change in the way brands sell, service, and communicate with their customers.
**Tags:** Personalization
### Your Customer Experience is crying out for a new fuel!
URL: https://intenthq.com/writing/your-customer-experience-is-crying-out-for-a-new-fuel
**Author:** Intent HQ
**Date:** 2019-05-20
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
In today’s world, technology is moving at speed. Disruption is occurring so frequently across so many industries even the biggest businesses are concerned about survival. They are right to be worried. Just look at the Netflix example, they are a classic disruptor. They have come into a world of TV and movies and changed the game. The idea was simple. So simple that Amazon joined the bandwagon. TV and communications companies like Comcast, Sky, Virgin Media, Time Warner and BT are having their lunch eaten by Netflix on a daily basis and it’s getting worse. If you don’t believe it, take a look at our version of the changing face of the internet minute. There is no doubt that Netflix have created a powerful, magnetic attraction to their brand. How?
**Tags:** Customer Experience
### Are you worried about Netflix eating your lunch?
URL: https://intenthq.com/writing/are-you-worried-about-netflix-eating-your-lunch
**Author:** Intent HQ
**Date:** 2019-05-03
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
There are always some interesting insights gained from the annual refresh of the Internet Minute. Growth, levelling and decline are clearly observed across some of the major offerings as well as highlighting emerging players. In 2016 and 2017, Netflix was averaging 70,000 hours of viewing every minute. In 2018 that grew over 3 times as much and in 2019 it was nearly 3x growth again. As Netflix continues its global growth, many other providers of TV/Movie services are enabling their own on-demand capabilities. What’s interesting is that the majority of Netflix’s customer base are under 35.
**Tags:** Customer Experience
### Can CCPA be good for business? Seize the Opportunity in CCPA compliance (Part 2)
URL: https://intenthq.com/writing/can-ccpa-be-good-for-business-seize-the-opportunity-in-ccpa-compliance-part-2
**Author:** Intent HQ
**Date:** 2019-04-12
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min. Read min
(Yes. Here’s how to win Trust and Loyalty.)
**Tags:** Customer Privacy
### Expected Excellence – The Growing Demand for Personalization in Telecoms
URL: https://intenthq.com/writing/expected-excellence-the-growing-demand-for-personalisation-in-telecoms
**Author:** Intent HQ
**Date:** 2019-04-01
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
According to Forrester “A laser-like focus on Customer Experience (CX) is the best path to business success”. Telcos need to up their game if they are to keep pace with the expectations of their customers. The key to this is the development of a more meaningful and relevant personalized experience, driven by a clear and usable customer insight.
**Tags:** Marketing, Personalization, Transforming Telcos
### Seize the opportunity in CCPA compliance
URL: https://intenthq.com/writing/seize-the-opportunity-in-ccpa-compliance
**Author:** Intent HQ
**Date:** 2019-03-20
**Category:** essay
**Depth:** detailed
**Reading time:** 7 min. Read min
This blog is in two parts. In the first part, we will discuss what CCPA is and what it requires. The second part will discuss how to make the most of this opportunity. Basic compliance is everyone’s immediate first step, but don’t be satisfied to stop there. CCPA presents a wonderful opportunity to create great digital privacy experiences, and earn deeper trust that strengthens your customer’s emotional connection with your brand.
**Tags:** Customer Privacy
### Bad Sherlock and the case of the Great Data Deception
URL: https://intenthq.com/writing/bad-sherlock-and-the-case-of-the-great-data-deception
**Author:** Intent HQ
**Date:** 2019-03-08
**Category:** essay
**Depth:** detailed
**Reading time:** 5 min. Read min
Here’s the theory: if we take all the data we possess about customers, we could deduce a great deal and draw powerful insights. We could use this information to enhance customer experience better look after our customers and sell better products and services, tailored to their needs.
**Tags:** Data and Analytics, Transforming Telcos
### The 360° Customer View – Dispel the Myth!
URL: https://intenthq.com/writing/the-360-customer-view-dispel-the-myth
**Author:** Intent HQ
**Date:** 2019-02-22
**Category:** research
**Depth:** detailed
**Reading time:** 5 min. Read min
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich customer insights. To add to their frustration they see other companies using data in a more personalised and engaging way than they are – we call this the Great Competitive Paradox. But do Telcos have the key to find the Holy Grail – a complete view of the customer?
**Tags:** Business Intelligence, Customer Experience, Data and Analytics
### The Great Competitive Paradox: Telcos’ defining moment
URL: https://intenthq.com/writing/the-great-competitive-paradox-telcos-defining-moment
**Author:** Intent HQ
**Date:** 2019-02-08
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
The biggest problem that telecom operators face is keeping up with the demands of the connected customer.
**Tags:** Customer Experience, Customer Value Management, Transforming Telcos
### Goodbye Data Swamp, Hello Data Lake
URL: https://intenthq.com/writing/goodbye-data-swamp-hello-data-lake
**Author:** Intent HQ
**Date:** 2018-10-08
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min. Read min
Data lakes have been around for eight years, and while the original concept was promising, many of the lakes have unfortunately turned into data swamps. This has prompted criticism of the concept itself. However, as we will demonstrate below, we shouldn’t blame the concept, but rather the maintenance and care of the lakes. Our customers have found data lakes can be the centre of their business intelligence if you take the steps we describe in this article.
**Tags:** Data and Analytics
### MARKET REPORT: DISCOVERING THE SHEIN EFFECT IN SPAIN
URL: https://intenthq.com/writing/market-report-discovering-the-shein-effect-in-spain
**Author:** Intent HQ
**Date:** 2018-08-28
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min read min
Uncover how Shein is transforming the Spanish fashion landscape in our market report, “Discovering The Shein Effect In Spain.” This report details how Shein is not just keeping pace but outshining traditional European giants like Zara and Primark in Spain’s dynamic market.
**Tags:** Marketing, Personalization
**Download:** [Download the Report](https://share.hsforms.com/6e1779cd-f2a2-46d5-a4ed-912104e69e74)
### Customer Experience leaders converge for Forrester’s 10th annual CX NYC event
URL: https://intenthq.com/writing/customer-experience-leaders-converge-for-forresters-10th-annual-cx-nyc-event
**Author:** Intent HQ
**Date:** 2018-06-25
**Category:** event
**Depth:** detailed
**Reading time:** 3 min. Read min
This week we were in New York to attend Forrester’s CX NYC, the 10th running of the event, with around 1300 business leaders converging to hear success stories and challenges with all things CX-related.
**Tags:** Customer Experience
### Intent HQ, shortlisted at AI Summit London Awards 2018
URL: https://intenthq.com/writing/intent-hq-shortlisted-at-ai-summit-london-awards-2018
**Author:** Intent HQ
**Date:** 2018-06-21
**Category:** news
**Depth:** detailed
**Reading time:** 1 min read min
At the recent AICONICS Awards, now in its 3rd year running, Intent HQ was shortlisted in the “Best Application for Sales and Marketing” and “Best Innovation in Deep Learning”.
### Intent HQ included in recent Forrester report for Customer Analytics
URL: https://intenthq.com/writing/intent-hq-included-in-recent-forrester-report-for-customer-analytics
**Author:** Intent HQ
**Date:** 2018-05-21
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
Intent HQ today announced its inclusion in the recent Forrester report: Now Tech: Customer Analytics Technologies, Q1 2018.
### AI-driven Customer Intelligence – the key to unlocking Customer First
URL: https://intenthq.com/writing/ai-driven-customer-intelligence-the-key-to-unlocking-customer-first
**Author:** Intent HQ
**Date:** 2018-05-01
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
New artificial intelligence and machine learning techniques will help telecoms businesses make transformative changes to customers’ experiences of their brand. There is a new opportunity to become ‘customer first’, led by a human-like connection with each and every customer.
**Tags:** Applied AI, Customer Experience, Data and Analytics
### Customer Experience for Financial Services #CXC2017
URL: https://intenthq.com/writing/customer-experience-for-financial-services-cxc2017
**Author:** Intent HQ
**Date:** 2017-10-27
**Category:** event
**Depth:** detailed
**Reading time:** 1 min. Read min
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
**Tags:** Customer Experience
### Think not what AI can do for Telcos, but what Telcos can do for AI
URL: https://intenthq.com/writing/think-not-what-ai-can-do-for-telcos-but-what-telcos-can-do-for-ai
**Author:** Intent HQ
**Date:** 2017-10-25
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
It seems unlikely that telcos are a rich breeding ground for the next set of breakthroughs in AI, but they are, they just don’t know it.
**Tags:** Applied AI, Data and Analytics, Transforming Telcos
### Customer Intelligence Dashboard Release 2.0
URL: https://intenthq.com/writing/customer-intelligence-dashboard-release-2-0
**Author:** Intent HQ
**Date:** 2017-10-23
**Category:** news
**Depth:** detailed
**Reading time:** 2 min. Read min
This week saw the launch of the latest version of Intent HQ’s customer intelligence dashboard and insight tool. This launch marks a major milestone as clients now have access to a revolutionary new way to understand customer behaviour across billions of data points and to give business users and executives alike the capability to understand their customers as humans.
### Telco data analytics are like email – without the send button
URL: https://intenthq.com/writing/telco-data-analytics-are-like-email-without-the-send-button
**Author:** Intent HQ
**Date:** 2017-10-23
**Category:** essay
**Depth:** detailed
**Reading time:** 2 min. Read min
You’ve crafted the email, the tone is right, the grammar correct. But whoa, no send button? Get the idea – your email is all but useless since i) there’s is no connection to the recipient(s) and ii) no feedback loop. You get the picture.
**Tags:** Data and Analytics, Transforming Telcos
### The 6 things that help us the most in developing software
URL: https://intenthq.com/writing/the-6-things-that-help-us-the-most-in-developing-software
**Author:** Intent HQ
**Date:** 2017-10-23
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min. Read min
Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)
**Tags:** Data and Analytics
### INFORME DE MERCADO: DESCUBRIENDO EL EFECTO SHEIN EN ESPAÑA
URL: https://intenthq.com/writing/informe-de-mercado-descubriendo-el-efecto-shein-en-espana
**Author:** Intent HQ
**Date:** 2017-09-02
**Category:** essay
**Depth:** detailed
**Reading time:** 1 min read min
Descubra cómo Shein está transformando el panorama de la moda española en nuestro informe de mercado, “Descubriendo el efecto Shein en España”. Este informe detalla cómo Shein no solo mantiene el ritmo, sino que también supera a los gigantes europeos tradicionales como Zara y Primark en el dinámico mercado de España.
**Tags:** Marketing, Personalization
**Download:** [Download](https://share.hsforms.com/a60fbd15-4db5-49e1-a729-73c90cc9d852)
### Data monetization & personalization for telcos – Let’s get real
URL: https://intenthq.com/writing/data-monetisation-personalisation-for-telcos-lets-get-real
**Author:** Intent HQ
**Date:** 2016-04-27
**Category:** research
**Depth:** detailed
**Reading time:** 2 min. Read min
This is the dream: you put vast troves of data to work, accurately predicting each customer’s wants and desires, creating individually tailored marketing, sales, and service. You solve problems before they become problems. You operate like a nimble and personalized small business, but at massive scale. Your customers love you. Your competitors wither away.
**Tags:** Business Intelligence, Data and Analytics, Marketing, Monetization, Transforming Telcos
### BigData and CAP theorem in plain English
URL: https://intenthq.com/writing/bigdata-and-cap-theorem-in-plain-english
**Author:** Intent HQ
**Date:** 2016-03-24
**Category:** essay
**Depth:** detailed
**Reading time:** 6 min. Read min
Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?
**Tags:** Data and Analytics
### The future of marketing is interest-based
URL: https://intenthq.com/writing/the-future-of-marketing-is-interest-based
**Author:** Intent HQ
**Date:** 2016-03-14
**Category:** essay
**Depth:** detailed
**Reading time:** 4 min. Read min
Digital marketing is increasingly crowded.
**Tags:** Marketing, Personalization
### What is a human-like customer profile?
URL: https://intenthq.com/writing/what-is-a-human-like-customer-profile
**Author:** Intent HQ
**Date:** 2016-03-09
**Category:** essay
**Depth:** detailed
**Reading time:** 3 min. Read min
Making use of the data exhaust
**Tags:** Data and Analytics
### 6 tips to succeed in our coding interviews
URL: https://intenthq.com/writing/6-tips-to-succeed-in-our-coding-interviews
**Author:** Intent HQ
**Date:** 2016-01-19
**Category:** news
**Depth:** detailed
**Reading time:** 3 min. Read min
Here at Intent HQ we deal with code on a daily basis (is there any software engineering team who doesn’t?). So, when we are about to hire somebody, her ability to write code is probably the skill we will take into account the most. That’s why we do have a coding interview in our process.
### Telcos – Take the Fast Track to Enriched Customer Insight
URL: https://intenthq.com/writing/telcos-take-the-fast-track-to-enriched-customer-insight
**Author:** Intent HQ
**Date:** 2015-12-21
**Category:** research
**Depth:** detailed
**Reading time:** 3 min. Read min
These days, the main discernible difference between two telco brands is often the way they treat their customers.
**Tags:** Business Intelligence, Data and Analytics, Transforming Telcos
### For Those About To Code (We Salute You)
URL: https://intenthq.com/writing/for-those-about-to-code-we-salute-you
**Author:** Intent HQ
**Date:** 2015-06-08
**Category:** news
**Depth:** detailed
**Reading time:** 5 min. Read min
Looking for a memorable and fun way to explore programming languages? “Nevermind” the rest, this technique rocks!
### What is good code? A scientific definition.
URL: https://intenthq.com/writing/what-is-good-code-a-scientific-definition
**Author:** Intent HQ
**Date:** 2015-03-02
**Category:** news
**Depth:** detailed
**Reading time:** 6 min. Read min
Here at Intent HQ we believe how important it is to write good code. Why? First, because writing good code is much cheaper and more fun than writing bad code. Second, because if you write good quality code chances are that the product you are building will be much better. Third, and more important, because writing good quality code is what we are supposed to do: after all, we are getting paid for doing our job well.
## Open Positions (1)
- **Delivery Manager** — , London (hybrid)
Apply: https://intenthq.com/careers
## Legal Documents
- [Anagog Privacy Policy](https://intenthq.com/legal/privacy-policy-2) (updated: 16 September 2025): Privacy practices for Anagog Ltd., an Intent HQ group company. Verbatim from the original Anagog policy.
- [Data Processing Addendum (DPA)](https://intenthq.com/legal/dpa) (updated: November 2025): Data Processing Addendum governing the processing of personal data by Intent HQ on behalf of clients. Includes EU Standard Contractual Clauses and International Data Transfer Addendum.
- [Data Processing Addendum (DPA) — UAE Only](https://intenthq.com/legal/dpa-uae) (updated: November 2025): UAE-specific Data Processing Addendum governing the processing of personal data, compliant with UAE Federal Decree-Law No. 45/2021 (PDPL).
- [Intent HQ Evaluation Service Terms](https://intenthq.com/legal/service-terms-evaluation) (updated: November 2025): Service terms for proof-of-value and trial engagements, including evaluation-specific provisions for subscription term, warranties, and liability caps.
- [Intent HQ Service Terms](https://intenthq.com/legal/service-terms-standard) (updated: November 2025): Standard service terms governing access to and use of Intent HQ products and services. Applicable to all geographies except the United Arab Emirates.
- [Intent HQ Service Terms — UAE Only](https://intenthq.com/legal/service-terms-uae) (updated: November 2025): Service terms specific to United Arab Emirates engagements, governed by UAE law with Dubai court jurisdiction.
- [Intent HQ Sub-Processor List](https://intenthq.com/legal/sub-processor-list) (updated: August 2025): Current list of Intent HQ group companies and third-party sub-processors engaged in the processing of personal data.
- [Privacy Policy](https://intenthq.com/legal/privacy-policy) (updated: March 2026): How Intent handles personal data on its websites and in its products. GDPR, CCPA, and global data protection compliance.
- [Service Specific Terms — Edge](https://intenthq.com/legal/edge-terms) (updated: November 2025): Service-specific terms supplementing the Service Terms for Intent HQ Edge, the on-device behavioural intelligence service deployed via mobile applications.
- [Service Specific Terms — Lift](https://intenthq.com/legal/lift-terms) (updated: November 2025): Service-specific terms supplementing the Service Terms for Intent HQ Lift, the audience intelligence and enrichment service.
- [Website Terms of Use](https://intenthq.com/legal/website-terms-of-use) (updated: April 2025): Terms governing use of intenthq.com and intent.one websites.
## Contact
- Demo: https://intent.one/product/signup
- ROI Calculator: https://intent.one/product/roi
- Contact: https://intenthq.com/contact
- Chat: Available on every page via the dock at the bottom of the viewport
- Curated index: https://intenthq.com/llms.txt