5 Reasons Personalization Fails
Download our free guide to find out why True Personalization could help take your business to the next level.
Find out more about:
- Streamlining data
- Ensuring customer privacy
- Recognizing patterns of behavior
- Personalization of messaging
- Effective timing
Every Communication Service Provider (CSP) wants to do personalization well. In fact, this is more vital than ever when it comes to marketing, as the majority of customers won’t even interact with a message from a brand unless it is tailored specifically to them.
But most CSPs aren’t managing this. Simply adding the recipient’s name to the greeting of an email isn’t true personalization. What is true personalization is the ability to deliver the right message to the right customer at the right time, and in the right way.
Being unable to do this on-demand and at scale, while still maintaining the level of privacy customers expect, is where many efforts fall down.